Online Advertising Specs for Primedia Business Magazines & Media
For any questions about technical specifications not answered herein please contact: Jason Hill Director of Ad Operations Primedia Business Magazines & Media jasonhill@primediabusiness.com 212-462-3508 Primedia Business uses DoubleClick DART for all of its ad serving. Website Banners 1. Banner Dimensions:1 468x60 Full banner 234x60 Half banner 120x60 Button 120x600 Tower 120x240 Half-Tower 180x150 Magazine Sponsorship 234x400 Spotlight On 240x400 Spotlight On 250x250 Large Square
1/03
2. Banner Formats: Currently Accepted: GIF, Animated GIF, JPEG, HTML, Flash, Unicast, PointRoll, Eyeblaster. Will accept for testing: Enliven, Bluestreak, DHTML, Audio, Real, Shoskeles Non-accepted formats: Java, Java Applet, Video ALL Rich Media must be accompanied by a standard gif for use as fall back for non-rich media enabled browsers. Standard turnaround time for Banners is 2 business days for non-Rich Media and 5 business days for Rich Media. More may be required for testing of new media formats. ALL Rich Media must include a target=blank command that will launch a new browser; this is especially important for any file with JavaScript language. a. HTML – The following guidelines must be observed. i. Primedia Business utilizes Iframe/Javascript ad tags on its pages. HTML banners must be constructed to work within these tags. ii. HTML banners may either call to the client’s server for component images or the component images may be submitted along with the HTML code directly to Primedia Business. All component images must observe file size restriction and total combined file size of component images should not exceed maximum specified file sizes for the appropriate banner size. iii. In order for DART to track clicks on HTML banner with a ‘form action’ field (such as pull down menus, or typed search entry banners) you MUST use the form method=get and NOT form method=post. Primedia Business will then be able to track clicks on your banner, though we may not be able to track clicks to multiple URLs separately.
iv. and tags are not required. If you need to use for your formatting you should substitute
tags instead. b. Flash - The following guidelines must be observed. i. If submitting a Macromedia Flash banner you must supply both the compiled swf file and backup gif. ii. All Flash files must be clickable to the correct URL before submission. Primedia Business cannot incorporate your company’s destination URL into a Flash banner after it has been compiled. iii. Primedia Business uses DoubleClick DART to serve its ads. DART is not able to track clicks on Flash banners without modification to the code before the swf file is compiled. If you wish Primedia Business to be able to report on front end clicks you must contact your trafficker at Primedia Business for the proper modification instructions before you submit the Flash banner. c. Eyeblaster2 i. Eyeblaster Creative must have a close button. d. PointRoll i. Testing period may be longer than stated 5 days. PointRoll banners require a file to be uploaded to our servers and production considerations may delay implementation. ii. No size limitations as to dimensions of expanded window but Primedia Business reserves the right to request changes. 3. File Sizes and Looping: Max File Size = 468x60, 180x150, 120x240: 15K; 120x600, 234x400, 240x400, 250x250: 25K; 234x60: 12K; 120x60: 8K Max Frames = 4 Looping = 3times 4. 3rd Party Ad Serving Primedia Business will accept most 3rd Party Ad tags including DART, Adknowledge, 24/7 and L90. All 3PAS must be accompanied by anti-caching documentation. E-Newsletters3 Newsletters sponsorships include 50 words of text, including headline, plus linking URL. 1. Banner Dimensions: 468x60 full banner, 120x60 static image or logo (no reporting on views) 2. Banner Format: Gif or Jpeg files only. No Rich Media. 3. File Sizes and Looping: Max File Size = 468x60: 15K; 120x60: 8K Max Frames = 4 Looping = 3times 4. 3rd Party Ad Serving Primedia Business will accept most 3rd Party Ad tags including DART, Adknowledge, 24/7 and L90. All 3PAS must be accompanied by anti-caching documentation.
Special Reports/Custom Publishing 1. Banner Dimensions: 234x60 120x600 120x60 120x240 180x150 240x400 250x250 468x60 2. Banner Format:4 Currently Accepted: GIF, Animated GIF, JPEG, HTML, Flash, Unicast, Eyeblaster, PointRoll. Will accept for testing: Audio, Real, DHTML, Enliven, Bluestreak, Shoskeles Non-accepted formats: Java, Java Applet, Video ALL Rich Media must be accompanied by a standard gif for use as fall back for non-rich media enabled browsers. Standard turnaround time for Banners is 2 business days for non-Rich Media and 5 business days for Rich Media. More may be required for testing of new media formats. ALL Rich Media must include a target=blank command that will launch a new browser; this is especially important for any file with JavaScript language. a. HTML – The following guidelines must be observed. i. Primedia Business utilizes Iframe/Javascript ad tags on its pages. HTML banners must be constructed to work within these tags. ii. HTML banners may either call to the client’s server for component images or the component images may be submitted along with the HTML code directly to Primedia Business. All component images must observe file size restriction and total combined file size of component images should not exceed maximum specified file sizes for the appropriate banner size. iii. In order for DART to track clicks on HTML banner with a ‘form action’ field (such as pull down menus, or typed search entry banners) you MUST use the form method=get and NOT form method=post. Primedia Business will then be able to track clicks on your banner, though we will not be able to track clicks to multiple URLs separately. iv. and tags are not required. If you need to use for your formatting you should substitute tags instead. b. Flash - The following guidelines must be observed. i. If submitting a Macromedia Flash banner you must supply both the compiled swf file and backup gif. ii. All Flash files must be clickable to the correct URL before submission. Primedia Business cannot incorporate your company’s destination URL into a Flash banner after it has been compiled. iii. Primedia Business uses DoubleClick DART to serve its ads. DART is not able to track clicks on Flash banners without modification to the code before the swf file is compiled. If you wish Primedia Business to be able to report on front end clicks you must contact your trafficker at Primedia Business for the proper modification instructions before you submit the Flash banner. c. Eyeblaster5 i. Eyeblaster Creative must have a close button.
3. File Sizes and Looping: Max File Size = 468x60, 180x150, 120x240: 15K; 120x600, 234x400, 240x400, 250x250: 25K; 234x60: 12K; 120x60: 8K Max Frames = 4 Looping = 3times rd 4. 3 Party Ad Serving Primedia Business will accept most 3rd Party Ad tags including DART, Adknowledge, 24/7 and L90. All 3PAS must be accompanied by anti-caching documentation.
NOTE: Not all sizes are available on all Primedia Business websites. Please confirm the exact size for each contracted unit with your Sales Executive. 2 Please note that both Eyeblaster and PointRoll media may impose additional charges which may increase the cost of any campaign using their products. 3 Banner positions and static graphics specified may not be available for all positions in all newsletters. Please verify the allowed materials for each contracted newsletter with your Sales Executive. 4 Not all Rich Media formats may be acceptable for MicroSites with multiple sponsors. Please verify the allowed materials for each contracted site with your Sales Executive and the Site publishing team. 5 Please note that Eyeblaster media may impose additional charges.
1
naosh
Views: 163 | Downloads: 0