upshot marketing

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					                                               Integrated Marketing
                              “challenging indifference to engage consumers”

       “Upshot embraces the able challenger mindset that drives our marketing strategy and demonstrates the ability
                to deliver breakthrough creative that’s clearly linked to our strategic consumer insights.”
                                          -Miller Senior Brand Manager

Who We Are                                                       Who We Work With
Upshot is a 125-person marketing agency based
in Chicago.

What We Do
Upshot works with clients who want to challenge
indifference to engage consumers. We challenge
accepted rules and norms to fuel innovation. We
provide our client partners with brand and shopper
marketing based on consumer insights, system
understanding and retail realities. Our programs
address all points of engagement.

Shopping Environment
Promotion, collaborative, point-of-sale, in-store
media, environments, category marketing, events,
packaging, interactive kiosks

Digital Experience
Websites, microsites, email, banners/ads, sales
interactives, intranets, extranets, viral, promotion,

In-Life Experiences
Word-of-mouth, events, ambient media, pop-up
retail, advertising, sampling, premiums

Advertising, direct mail, magalog, events, branded
entertainment, premiums
                                                                 Additional Category Experience
                                                                 Apparel, automotive, beverages, beer &
Trade/System Interaction                                         spirits, consumer electronics, consumer
Trade shows, selling tools, incentives, best practice            packaged goods, entertainment, financial
presentations, in-person sales support, value chain              services, greeting cards, pharmaceuticals,
propositions, retail audits, selling environments                retail, telecommunications, travel & leisure
How We Work                                                     Recognition
A set of proprietary tools, models and processes                Industry awards include PMA Reggie, PRO
guide our brand and shopper marketing                           Award, POPAI (including Display of the Year),
programs:                                                       Omni, Design of the Times, Telly, Adrian,
• Immersion & Discovery –            establishes                NASFM and ISP/VM+SD
  foundational understanding of a specific brand
  or category                                                   PROMO Magazine’s Agency of the Year
• Multi-Dimensional Planning Model – gleans
  relevant consumer insights to drive strategic and             Rated among the top 25 places to work by
  creative development                                          Chicago Magazine

• Consumer Engagement Model – breaks down                       AdAge top 50 agency
  consumer engagement at a granular level to
  focus the role and measurement of individual
  tactics against desired behavior
• Engagement Assessment Tool – pinpoints
  areas of indifference and opportunities for
  engagement at all touch points                                 Contacts
• Integrated Marketing Process – idea-based
  integration rooted in consumer and engagements                Brian Kristofek, President & CEO
                                                                T 312.895.6204
• Consumer Promotion Process – combines
  elements of brand building, engagement and                    E
  behavioral catalysts to drive business
• Customer Marketing Process – guides the
  collaboration between manufacturers and                       Kristie Ritchie, Senior New Business Director
                                                                T 312.895.6151
• Word-of-Mouth Model & Process – identifies
  trend spreaders to develop social currency and                E
  pass-along tactics
• Intuitive Retail Model – creates an intuitive in-
  store shopping experience
• Measurement Models – gauges program success
  based on return on investment and return on

                                             an emak worldwide agency
                                                      •• 2 ••

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