Create Marketplace Disruption by P-PearsonEducation


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									Create Marketplace Disruption
Author: Adam Hartung

Edition: 1

Some companies can't change in response to market disruptions. Those companies die. Other
companies do respond, but only after the fact. They survive, but they see their profits squeezed, their
growth flatten. Then, there are the long-term winners: companies that create their own market disruptions
and thrive on the change. In Create Marketplace Disruption, Adam Hartung shows how to become one of
those rare companies, creating lasting growth and lasting profits. Hartung reveals why so many
companies behave in ways that are utterly incompatible with long-term success... and why even "good to
great" companies are struggling for air. You'll discover how to reposition your organization away from the
"flats and swamps" of traditional "Defend and Extend Management" and back into the "rapids" of
accelerated growth. Hartung uncovers the deep implications of today's dynamic markets and shorter
cycle times, and shows how to make planning an "outside-in" activity (or, in his words, "Don't try to think
outside the box. Get outside the box. Then, think." Next, he demonstrates how to attack competitors'
"lock-ins," make their success formulas obsolete, and create the "white space" you need to invent your
own new formulas for success. This book offers the first start-to-finish process for disrupting markets and
reaping the benefits: a process that executives and strategists can reproduce over and over again.

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