Ski Resort Operations and Mountain Biking Raw NRG’s Experiences 1992-2007 “MTB activities can work” Colin Battersby Raw NRG Ski Resort Operations and Mountain Biking Where we’ve come from….. ! Raw NRG Mountain Bike Centre in Thredbo since 1992 ! Raw NRG Mountain Bike Centre in Mt Buller 1997 - 2000 ! Recreational mountain bike tours in Thredbo and the Kosciuszko National Park in NSW – NPWS Licensed Commercial Tour Operator since 1994 ! Event managed 29 National Series, 6 National Championship events and 10 Australian Interschool MTB Championships since 1992. ! In 1999 and 2002 Raw NRG gained an Award of Distinction in the NSW Tourism Awards – Adventure Tour Operator ! In 2006, Raw NRG registered as a training organisation (RTO) for its Guide, Instructor & Advanced Instructor Training program and provides nationally accredited training courses for MTB Guides and Instructors. Ski Resort Operations and Mountain Biking Generically, ski resort mountain bike operations tend to be successful when: ! they're located in places where trail access is otherwise restricted ! where mountain biking is well promoted year-round ! where a race or mountain bike festival occurs Tim Blumenthal, IMBA Executive Director, 2002 Ski Resort Operations and Mountain Biking Specifically, ski resort bike parks are successful when: ! Accurate color map of trails ! A base area bike shop ! Lodging/bike rental/trail pass packages ! Winter promotion (on trail maps, winter brochures and in base lodges) ! A varied trail system that includes singletrack trails suitable for riders of all abilities ! Technically challenging downhill trails. Lift service is a key component of this offering. Tim Blumenthal, IMBA Executive Director, 2002 Ski Resort Operations and Mountain Biking When Ski Resorts are successful.. Cont’d ! Beginner and intermediate group mountain bike lessons ! Guided half-day tours ! Full-service bicycle repair capability at the base area shop. ! A 4X race course ! Technical terrain gardens (practice areas). ! Social capital Ski Resort Operations and Mountain Biking Challenges and Opportunities " Focus on winter for resorts - $’s " Winter business reliant on snow falling " Summer is the opportunity to grow visitation/business ! outside peak periods, flattens the peaks " Trail Development " Trail Maintenance " Environmental Agencies – NPWS, DOP " Use of assets in downtime – chairlifts Ski Resort Operations and Mountain Biking Sustainability – what does it mean? " Environmental " Financial – ROI - $85K on maintenance " Social Capital – critical factor! Ski Resort Operations and Mountain Biking Risk Management ! An insurance issue ! Duty of Care demands a risk management approach ! A managed approach to business Ski Resort Operations and Mountain Biking • Strategies for dealing with land managers • IMBA program as a base – best practice • Never BS! • Explain your priorities • Understand theirs and meld together • Read venues Plan of Management • Develop strategies together…partnership MOU • Develop relationship with the agency Business Manager Ski Resort Operations and Mountain Biking • Why are ski resorts different? • Tourism is your business • Events are your business • Environmental sustainability is your business • Infrastructure already in place • Experience in the business environment • Business • Agencies • Marketing Ski Resort Operations and Mountain Biking Resources to support your argument: ! IMBA website ! MTBA website ! Relevant POM for area ! Local Chamber of Commerce ! Local Tourism body Ski Resort Operations and Mountain Biking MTB Events – a great way to publicise your MTB facility • PR from magazines, newspapers, radio and TV • Film it and give it to the networks • Rider networks – they talk! • Include local Agencies/Chambers Ski Resort Operations and Mountain Biking • Economic impact of MTB Racing Australian Open of MTB – March 07 • 389 riders created over $687K in economic benefit to the region • Ave spend $707 per visitor • Each racer brings 3.1 people with them • Stay an average of 5.4 nights " Generated 5251 bed nights Ski Resort Operations and Mountain Biking • Importance of Accredited Instructors • Insurance cover • Credibility • Duty of Care • Effective product delivery • Quality staffing • Marketing leverage Ski Resort Operations and Mountain Biking • How to get other businesses involved and excited • Communicate tourism benefits • Help them build their businesses • Suggestions to be MTB friendly • Support those who support you • Include them in your marketing • Web links • Brochures/trail maps Ski Resort Operations and Mountain Biking To hire or not to hire? • 45 DH bikes, 50 XC • Duty of Care • Spend the money on quality bikes • Helmets and body armour! Ski Resort Operations and Mountain Biking • Activities are what it is all about! • People don’t come to a resort to sleep • Promote an experience • Find a trigger – “I think I can?” Ski Resort Operations and Mountain Biking • Conclusion and questions?
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