copywriter definition

Rodrigo Ortiz-Monasterio Q.  Spanish Language Translator & Copywriter  Website: www.spanishtranslator.biz  Email: rodrigo@spanishtranslator.biz  Phone: 52-555-277-1050  Fax: 52-555-277-5530  Mobile: 52-551-381-7136 RESUMÉ PROFESSIONAL EXPERIENCE October 2000 to February 2003 USATOURIST.COM Spanish Content Editor  Editor of the Spanish language section of this multilingual travel portal focused on USA attractions. In charge of development of contents and generation of stories ideas, as well as for the translation, edition and proofreading of texts. Monthly contributing writer. ESTAFETA MEXICANA, S.A. DE C.V., MARKETING DIRECTION Creative Copywriter / Webmaster / Newsletter Editor and E-Commerce Project Leader December 1995 to August 2000  Copywriter, editor, translator and proofreader of all texts for marketing, advertising and marketing communications, including Advertisement (print, TV and Radio), Direct Mail (promotional letters and brochures)  P.R. Strategies Coordinator: Preparation and edition of Press Releases and Advertorials and materials related. Contact with the Media.  Executive Editor of the in-house corporate Newsletter  Webmaster of the company´s website: http://ww.estafeta.com.mx  E-Commerce Project Leader: in charge of positioning strategies, market culturization, promotion and day-to-day business follow-up. REPORTERO INDUSTRIAL MEXICANO / REVISTA BYTE MEXICO ASSISTANT EDITOR / MARKETING COORDINATOR June 1992 to November 1995  Assistant Editor, Reporter and regular Writer for Var/TIPS and Byte Mexico (former PC TIPS/BYTE magazine), both publications focused on the computer market Value Added Resellers and End Users, respectively. Editor of the News and New Products sections  General Coordinator of Marketing: Responsible for analysis, research and development of marketing plans and strategies for this publishing house. Design coordination and copywriting of materials for in-house advertising and marketing campaigns oriented towards subscriptions and advertising space sales promotion. Development and implementation of direct mail marketing plans for direct response monthly campaigns ADHOC COMUNICACIÓN INTEGRAL, S.A. DE C.V. HORIZONTES USA & CANADÁ MAGAZINE Editorial Director and Writer July 1994 to October 1995  Editorial Director and writer of a travel & tourism magazine published in association with the Tourism Offices of the United States and Canada, reporting to the General Director. In charge of overall management of contents and editorial policies and guidelines. Responsible for the editorial calendar definition and follow-up, and for the development of monthly contents and special editions contents. Management of freelance writers and translators. Contact with industry key players. BERISTAIN GIL Y ASOCIADOS, S.C.. Conference Producer, Business Newsletter Editor October 1989 to June 1994  Developer and Producer of business-to-business Conference programs, responsible for comprehensive selection of topics and addressers, as well as for the preparation of printed materials for direct mail promotion  Editor of an international monthly newsletter regarding financial and accounting subjects, of interest to foreign traders and investors. Rodrigo Ortiz-Monasterio Q.  Spanish Language Translator & Copywriter  Website: www.spanishtranslator.biz  Email: rodrigo@spanishtranslator.biz  Phone: 52-555-277-1050  Fax: 52-555-277-5530  Mobile: 52-551-381-7136 FREELANCE PROFESSIONAL BACKGROUND 1988 to Date English-Spanish Translator / Creative Copywriter  English-spanish technical, legal and commercial translator, selling services mostly to Patents and Trademarks law firms, publishing houses, embassies and IT companies, for the translation of contracts, users manuals, articles, ads and reports, among others  Creative copywriter and editor of texts for traditional and electronic media (Internet), advertsising and marketing communications materials, advertorials and packaging. March 1997 to October 1998 MC MURRY PUBLISHING, INC., Phoenix, Az. Copywriter, Translator and Proofreader  Editorial Copy of articles for the diverse bicultural magazines of this publishing house (Salud y Vigor, Bienestar, Avances), with circulation among Hispanic readers in the United States 1996 - 1998 ONE TO ONE MARKETING, SA DE CV, Mexico City Creative Copywriter  Copywriter of texts for direct mail marketing campaigns, brochures and sales catalogs January 1985 To Date 1996 - 1998 TECNOLOGIA VIRTUAL, S.A. de C.V. Cuernavaca, Mor. Technical Copywriter  Copywriter and editor of technical manuals for corporate end users of custom made software business applications 1994 – 1997 A.P.A.C. (PRIVATE ASSISTANCE INSTITUTION), México, D.F. Editorial Advisor and Writer; External Advertising Coordinator  Editorial advisor to the director of “Mano con Mano” magazine, the official communication vehicle of this social oriented entity which provides assistance to people with cerebral palsy.  External coordinator for Advertising and Promotion: In charge of the supervision and execution of periodical publicity and advertising in-house and out-house media campaigns, focused on funds raising, subscription sales and social awareness 1993-1994 REVISTA MERCATOR General Director and Publisher  Founder and editor of two neighborhood newspapers, distributed free, every other week, among the residents of some of the wealthiest districts of Mexico City (13 issues published, with a circulation of more than 24,000 each). Responsible for the design, copywriting, distribution and over-all supervision of the project. 1992-1994 INSTITUTO VERIFICADOR DE MEDIOS Executive Editor, Members Bi-monthly Newsletter  Executive editor of the Institute´s newsletter distributed among the agencies, advertisers and media that compose this organism, which is similar to the American (ABC) Audit Bureau of Circulation. Rodrigo Ortiz-Monasterio Q.  Spanish Language Translator & Copywriter  Website: www.spanishtranslator.biz  Email: rodrigo@spanishtranslator.biz  Phone: 52-555-277-1050  Fax: 52-555-277-5530  Mobile: 52-551-381-7136 ACADEMIC BACKGROUND November 1987 to May 1991  LAW DEGREE LAW FACULTY OF THE NATIONAL UNIVERSITY OF MEXICO CIUDAD UNIVERSITARIA, MEXICO, D.F. DEGREE OBTAINED: MARCH 1994 March 1992 to August 1992  ADVERTISING CREATIVITY SEMINAR UNIVERSIDAD DE L CLAUSTRO DE SOR JUANA / IBEROAMERICANA MÉXICO D.F. September 1992  DIRECT MARKETING SEMINAR RODRÍGUEZ RIVAS Y ASOCIADOS, S.C. , MÉXICO D.F. March 1990 to September 1991  MODERN BUSINESS COURSE ALEXANDER HAMILTON INSTITUTE NUEVA YORK, U.S.A. DISTANCE LEARNING LITERARY CONTESTS October 1994  NATIONAL SHORT STORY LITERARY CONTEST “OTTO RAÚL GONZÁLEZ” ORGANIZED BY DIFUSIÓN CULTURAL DEL I.S.S.S.T.E FINALIST (DIPLOMA) PERSONAL REFERENCES • CHRISTIAN F. BRUNS GENERAL MANAGER, ESTAFETA USA, INC. PHONE:: 713-218-6600 EMAIL: cbruns@estafetausa.com • MANDY PHILLIPS EXECUTIVE DIRECTOR, ESSENTIAL ELEMENTS, LTD. PHONE:: 01844- 345628 (ENGLAND) EMAIL: mphillips@essential-elements.co.uk