FUEL
The Global Business of Fuels
2009 Integrated Media Guide
Refining Transportation Finance & Investment Sustainability Public Policy Technology
www.hartfuel.com
FUEL
E. KRISTINE KLAVERS Publisher Vice President kklavers@hartenergy.com +1.713.993.0032 MONIQUE A. HITCHINGS Editor In Chief mhitchings@hartenergy.com +1.713.260.6456
FUEL
The Global Business of Fuels
A Hart Energy Publication
March 2008
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Japan & Saudia Arabia: Together in Technology Preparation for Cleaner Skies for Beijing’s Olympics Biodiesel & Renewable Diesel Technology and Business Roundup
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FUEL
The Global Business of Fuels
A Hart Energy Publication
May 2008
THE WINNERS ARE...
The North American Award
International Refining & Energy Award
ConocoPhillips
Larry Ziemba President of U.S. Refining
Shell
David Sexton Vice President, Portfolio Americas
FUEL
A Hart Energy Publication July 2008
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European Governments Working toward a sustainable future
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Climate Change The airline industry talks
The Global Business of Fuels
FUEL
A Hart Energy Publication September 2008
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Falling Prices The Aftermath of US$140+ Crude
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Carbon Economics Putting a Price on Pollution
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The Global Business of Fuels
Saudi Arabia The Road to Clean Fuels
FUEL
A Hart Energy Publication November 2008
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Sustainable Development
Global Issues for Farmers
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Hurricane Season Ends
Limited Oil Price Impact
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Middle East
Programmatic Clean Development Mechanism
The Global Business of Fuels
Technology Breakthroughs
Climate Change Drives New Refining Technologies
Carbon Credits
Catalyst Business
Global Demand Increases
Industry Players Provide Keys To The Future
Have you been
Bridging the Gap
The Challenges and Solutions of Doing Business Abroad
pre-approved?
PLUS...
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PLUS...
Inside this Issue >>
Refining
Q&A with George Unzelman A 50-year refining industry veteran Trash Talking Is trash our next big fuel source?
Finance & Investment Sustainability Public Policy Technology
Refining
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Printed on recycled paper
Q&A with David A. Sexton, Shell Winner of 2008 International Refining & Energy Company of the Year
Printed on recycled paper
Marine Regulations What do changes mean for the industry?
Printed on recycled paper
Transportation
Transportation
Finance & Investment
Sustainability
Public Policy
Technology
Refining
Transportation
Finance & Investment
Sustainability
Public Policy
Technology
Refining
Transportation
Finance & Investment
Sustainability
Public Policy
Technology
Refining
Transportation
Finance & Investment
Sustainability
Public Policy
Technology
Latest auto show trends, page 56
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Welcome from the Publisher and Editor In Chief
Editor in Chief Monique Hitchings and Publisher Kristine Klavers welcome current and new advertisers back for another year of award-winning coverage of the global business of transportation. Our objective is to help our advertisers reach their target markets through our high-quality products. Whether you are an additive producer, a catalyst manufacturer, a refinery or fuel manager, an ethanol or biodiesel producer, a technology or service provider, an automotive manufacturer, a marine or airline company or an investor in these industries, FUEL magazine’s global reach can assist you in delivering your message to the right audience. Mission FUEL facilitates improved communication and profiles accomplishments and innovation within the energy industry. Hart believes an improved global environment for the future can more effectively be achieved through better global understanding, enhanced dialogue and cooperation among industry stakeholders.
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Boost your next campaign – place your ads in fast-growing award-winning FUEL magazine
ASBPE
FUEL has received premier design awards (gold and silver) from the Western Region of the American Association of Business Publication Editors recognizing introductory computer-generated art for Reducing Carbon Dioxide Emission to Zero: Is it Possible? and Low-Carbon Fuel Standards: How to Measure Up? in The Road to Sustainability designed by Alexa Sanders, FUEL’s Art Director and Hart Energy Publishing’s Corporate Art Director.
BMA
The Business Marketing Association Houston Chapter has recognized FUEL as a past Best External Magazine through FUEL’s sustained presence in the energy industry. 2008 Award of Excellence for best ad, The Right Blend.
FOLIO
FUEL has received recognition at the gold level from FOLIO: magazine’s Eddie Award in the category of B-to-B Energy/Utilities/Engineering Single Article for Supplying Staggering Demand, by staff writer Louise Poirier, Associate Editor for Hart Energy Consulting.
TABPI
FUEL has been named among the Trade Association and Business Publications International top-25 honorable mentions for Best Single Issue for design and editorial content for The Road to Sustainability.
”It's a great help for understanding
of global outlook of fuels.”
—Idemitsu Kosan
Profile your company on a global scale
North America Asia/Asia Pacific Europe Middle East South America Africa Australia 39% 31% 17% 4% 6% 2% 1%
brought out magazine. ”
—Tata Motors
39%
Govt, Legal, Admin
”Very useful and well
17%
Top Mgmt
4%
Sr Mgmt Analyst
31%
”Always fresh, up-to-date
information that I can use.”
—Valero
Mgmt
2%
”Excellent in-depth coverage
of the energy sector.”
—Pure Energy
6% 1%
3
”Very good overview on topics I do
not read elsewhere. ”
—Drummond Co.
37%
Senior Management
10% 16%
Governments Transportation
14%
15%
Reach your target audience
FUEL’s readers of more than 10,000 have been carefully crafted from Hart’s extensive global contacts within the business of transportation fuels, including thought leaders in refining, biofuels, automotive, jet, marine, logistics, blenders, market suppliers and public policy makers.
Business Classifications
33%
Corporate Management
Analyst
Who Reads FUEL?
President & CEO
Biofuels
12%
47%
Refining & Fuel
12%
Catalysts and Technology Providers
4%
Government, Legal & Admin
Top management make up more than 80% of FUEL's distribution
FUEL is read by fuel producers and users as well as influencers and policy-makers
FUEL
INTERNATIONAL FOCUS SUSTAINABILITY PUBLIC POLICY FINANCE & INVESTMENT TRANSPORTATION 4 TECHNOLOGY
REFINING
MARCH
Ad Closing: Feb.3, 2009 Materials Closing: Feb. 10, 2009
JUNE
Ad Closing: May 4, 2009 Materials Closing: May 11, 2009
SEPTEMBER
Ad Closing: August 3, 2009 Materials Closing: August 10, 2009
DECEMBER
Ad Closing: November 3, 2009 Materials Closing: November 10, 2009
Brazil/Venezuela/Mexico Water Issues UN Updates & Analysis Latest Administrative Policies, Legislations Refinery Financial Outlook Low-Carbon Fuels and Emissions Biofuels Technology Refining Technology Reliance/Petrobras/IMP NPRA, San Antonio, Texas Hart’s World Refining & Fuels Conference, San Antonio, Texas World Biofuels Markets Congress, Brussels
Asia Climate Change Alternative Fuels Latest Administrative Policies, Legislations Supply/Demand & Crude Price
Middle East/Africa Alternative & Renewable Fuels Latest Administrative Policies, Legislations Investment Strategies & Disciplines
Europe/Russia
The Future of Sustainability
Analysis & Overview Automobile Outlook Automotive Fuels
Jet Fuels Fuel Efficient Vehicles & Trends Catalysts Outlook Petronas/Pakistan Oil/Sinopec ASTM – Petroleum Products & Lubricants; Canada, California Hart’s World Refining & Fuels Conference, Rio SAE International Powertrains, Fuels and Lubricants Congress; Florence, Italy Oil Sands and Heavy Oil Technologies, Calgary, Canada DEER, Detroit, Michigan Malaysian Palm Oil, Kuala Lumpur, Malaysia
Marine Fuels
Technology Roundup
Technology Outlook
Sasol/Saudi Aramco/SAPIA Oil Sands and Heavy Oil Technologies Conference, Calgary, Canada Hart’s World Refining & Fuels Conference, Asia DEER conference, Detroit, Michigan Malaysian Palm Oil Conference, Kuala Lumpur, Malaysia Hart’s Energy Solutions, Houston, Texas NPRA Q&A, Austin, Texas
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Petroplus/Tupras/OMV Next-Generation Biofuels Markets, Amsterdam World Heavy Oil Congress, Venezuela ERTC, November Better Air Quality, Bangkok, Thailand Canadian Renewable Fuels Association, Canada
BONUS DISTRIBUTION
Asia Biofuels Roundtable, Kuala Lumpur, Malaysia Hart’s World Refining & Fuels Conference, Brussels SAE, Detroit, Michigan OTC, Houston, Texas Refining China, Beijing, China NPRA Reliability & Maintenance, Grapevine, Texas
2009 SPECIAL REPORTS
Advances in Fuel Lubricants and Additives Technology
The Future of Clean & Emerging Technologies
The above-mentioned topics are a small sampling of the regions and articles included in each issue of FUEL. For media kit purposes, we were unable to list everything that will be in each issue; however, every magazine ensures global and regional coverage.
Editorial Expertise
FUEL’s internationally recognized team – more than 100 years of experience and growing...
Utilizing some of the best industry thought leaders in the field, FUEL provides forward-thinking analysis of the global business of fuels. FUEL’s knowledgeable industry editorial contributors write about timely developments about topics, including: new environmental regulations and policies; refinery technologies and expansions; sustainable energy solutions; transportation trends; the investment and financial climate; supply and demand analysis; and the latest regional developments. The industry experts mentioned below represent a small portion of those who are providing editorial content for FUEL.
Louise Poirier, Staff Writer, joined Hart in July 2007 as associate editor for the International Fuel Quality Center and Global Biofuels Center. She graduated cum laude from Syracuse University in New York with a dual bachelor’s degree in magazine journalism and English & textual studies with a minor in French. She was recognized at the gold level from FOLIO: magazine’s Eddie Eddie Award for an article she wrote in the March 2008 issue of FUEL magazine, Supplying Staggering Demand.
lpoirier@hartenergy.com
Michael J. McAdams, Executive Director, Government Affairs; Hart Energy Consulting, has worked in government and the oil industry for the past 25 years focused on government affairs in Washington, D.C. Prior to joining Hart, he was vice president of Federal Affairs and the Environment for BP. He holds a Juris Doctorate from the Washington College of Law and an undergraduate degree from Virginia Tech in political science.
mmcadams@hartenergy.com
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Jack Peckham, Executive Editor, Hart's Diesel Fuel News, Hart's Gasification News, has worked the past 12 years for Hart Energy Publishing. He was also editor of U.S. Oil Week (a unit of the Financial Times of London). Before that, he was a general assignment reporter for Knight-Ridder newspapers.
jpeckham@hartenergy.com
In each issue, executives from companies around the world contribute bylined articles about their sector of the business as well as growing trends and analysis. The following are a sample of companies and organizations that have contributed to FUEL’s global coverage: Brookings Institution, Green Car Congress, Fleishman-Hillard Inc., Nasdaq OMX, Saudi Aramco, Triland USA Inc., Weaver and Tidwell LLP and United Nations Environment Program. Articles FUEL has published include: Sustainable Development Global Issues for Farmers; Technology Breakthroughs: Climate Change Drives New Refining Technology; Energy Efficiencies: Environmental and Economic Enhancement; Congress Passes Energy Tax; Increasing Automobile Fuel Efficiency; Top-10 Most Promising ‘Clean Tech’ Companies Revealed; International Focus: Middle East, Asia, Europe, United States; The Road to Saudi Arabian Clean Fuels.
David Givens is publisher of Hart’s newsletter group. In recent years, he has been director of the competitive fuels service at Argus Media, and was a co-founder and vice president of market information at Io Energy (later sold to SNL Financial). He is also the author of Gas Daily’s Guide to Price Hedging (Pasha Publications, 1992) and the editor of the book Ethanol & Biodiesel: What You Need to Know (Hart, 2007).
dgivens@hartenergy.com
When you sponsor these high-profile events, you will:
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FREDERICK L. POTTER Executive Vice President Hart Energy Publishing fpotter@hartenergy.com
HEATHER MOTSCHMAN Director, Preferred Client Services Hart Energy Consulting hmotschman@hartenergy.com
GRETTA PIEPER Manager, Conferences Hart Energy Consulting gpieper@hartenergy.com
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Gain access to an expected target audience of 200-300 decision-makers, each a significant figure from industry, government and academia. Partners receive a number of facilitated meetings with industry leaders and government dignitaries Increase awareness of your organization’s products and services Be recognized as a key provider of energy solutions and a leader in the search for sustainable energy Support improved communication among the various fuel industry groups
Conferences
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Hart Energy Conferences, in partnership with top-level global executives, help provide the platform and means by which FUEL’s industry experts share their knowledge and exchange ideas on the most topical and timely issues perpetuating our industry today. Platinum ($19,500) Gold ($14,500) Silver ($9,500)
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Upcoming Downstream Conferences in 2009
Hart Conference Partnerships
Logo Placement on Promotional Material Full page Ad in Conference Notebook One Complimentary Registration Web link & Logo Placement on Web site Co-Partner in Special Events (Breakfasts, Luncheons, Breaks, etc.) Table-Top Exhibit Space Pre-Arranged Meetings with Delegates Company Banner in a Premium Location Preferential Seating
March 25 Refining, Biofuels and Profitability in 2009 San Antonio,Texas I Special sponsorship opportunity: “Refiner of the Year Awards” May 13-14 Implementing Europe’s Energy & Transport Strategy Brussels, Belgium I Special sponsorship opportunity: “EU Parliament Dinner Debate” June Crude Oil to Biofuels, A US-Brazil Energy Relationship Rio de Janeiro, Brazil October US Transport and Fuels Legislation, the Next Step Asia November 4-5 Energy Solutions, Houston, Texas I Special sponsorship opportunity: “Global Energy & Environmental Excellence Awards”
www.hartenergyconferences.com
Special Projects
On an annual basis, Hart’s team of experts put together years of experience and months of thorough research, to produce these unique projects on timely industry topics. These special publications are distributed at key conferences and to key contacts and constitute a creative way to profile your company.
Maps Put your logo on the Biofuels Blending Map and the Marine Fuels Map. A creative way to highlight your company for an entire year.
FUEL Supplements/Specials In 2009, Hart’s team will produce two supplements: one on Fuel Lubricants & Additives and one on Clean & Emerging Technologies. Reserve your space in these high-quality books!
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Small Beginnings, Big Results, Changing Future
This year’s U.S. Department of Energy-sponsored 13th Diesel Engine-Efficiency & Emissions Research (DEER) Conference, like its predecessors, serves as a showcase for clean-diesel research and development triumphs as well as a peek into evolutionary and even revolutionary technology developments.
By Jack Peckham, Executive Editor, Diesel Fuel News
he latest edition of the conference is also a reminder of how far joint government/industry clean-diesel research and development (R&D) has come since DEER’s beginnings at University of California-San Diego in 1993, where newcomers might have wondered whether they had wandered into a post-graduate science workshop. Early DEER was heavy on fundamental science, progress reports from lab experiments and statistical analysis. As conference chair and DEER founder John Fairbanks explained, the DEER conference – and the government/industry R&D that revolve around DEER – always had cutting-edge, high-risk technology R&D at its core. Only in more recent years has it included reports on technologies on the brink of commercialization. “Initially, we focused on emissions compliance in a workshop format,” Fairbanks said. “We got the national labs to give ‘real-time’ papers on work-in-progress,” rather than relatively stale reports on completed research, as happens at some technical conferences. The first DEER session also made headlines – on the front page of the New York Times – with first public revelations of the Harvard “six-cities” study on health threats caused by diesel emissions, Fairbanks recalled. That study was to become a cornerstone upon which the U.S. Environmental Protection Agency (EPA) eventually built the world’s toughest regulations on diesel emissions. Since then, DEER has evolved to include work-inprogress R&D results on advanced engines and power systems, discussions on fuels issues, emissions control research, new health-effects research and lively discussions on diesel’s relative toxicity. It also serves as a forum where industry, health researchers, environmental public-interest groups, U.S. national laboratory and university research experts get to know each other better. It’s also a chance for industry to show off its latest vehicle, engine and exhaust emissions control technology, in the popular diesel “ride and drive” sessions. Beyond “ride and drives,” the R&D part of DEER usually includes reports from DOE-affiliated government labs and university centers, which have significant research capabilities and specialists that private industry cannot afford on its own. Getting industry to exploit those lab capabilities has required special efforts throughout the years. Recalling the early days of DEER-related research, Fairbanks credited Battelle researcher Jim Patten for helping to jump-start industry/government R&D dialogue.
See FUTURE continued on page 5 >>
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www.hartfuel.com Get ready for advertising and online branding opportunities in 2009 to reach your customers in real time on www.hartfuel.com
Power-Packed Conference, Red-Hot Topics
The 13th Diesel Engine-Efficiency and Emissions Research (DEER) Conference returns to the Motor City this week, right in the middle of lively debates about automotive fuel economy and diesel emissions reduction.
By Jack Peckham, Executive Editor, Diesel Fuel News
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rom its early days at University of CaliforniaSan Diego, then later in Castine, Maine, and still later alternating between Coronado Island and various East Coast ports, the DEER Conference has evolved to become one of the world’s most prestigious technical conferences on diesel emissions, automotive efficiency, public/environmental health issues and cutting-edge technology. Organized by the U.S. Department of Energy (DOE) and enjoying the partnership of major diesel engine/automakers, DEER is described as the “primary mechanism for the public exchange of state-of-the-art clean diesel research and development (R&D).” Along with dozens of formal speeches as well
See PREVIEW continued on page 4 >>
Show Papers Hart’s skilled team of reporters and designers provides on-site daily coverage of key industry events and conferences and delivers professional showpapers – a unique opportunity for advertisers to target specific audiences.
2009 FUEL RATES (Net)
Frequency 1x 4x 2 page spread $9,850 $8,900 1-page $5,900 $5,300 1/2-page $3,950 $3,600 1/4-page $2,950 $2,600 Special reports available on individual basis at Inside Front Inside Back Back cover $8,500 $6,900 $8,950 6x (includes specials) $8,400 $5,000 $3,400 $2,400 a premium.
Special positions: add 15% First spread Page opposite: I Table of Contents
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FUEL
SALES TEAM 2009 WEB RATES
Annual Agreement $9,500 Per Quarter $2,950
Medium Rectangle: 300 x 250 px Small Rectangle: 300 x 125 px
Call today to reserve your schedule in
Editor’s Columns Publisher’s Columns Lead Features
and its affiliated products.
Publisher
E. Kristine Klavers +1.713.993.0032 kklavers@hartenergy.com
FUEL
Editor In Chief
All Rates are quoted in US dollars. For rates in other currencies, including sterling, NOK, Euros, etc., please contact your Hart FUEL sales representative.
2009 MAP RATES
Large Logo Small Logo $4,950 $2,950
Mechanical Specifications
Publication Size. The publication size/final trim size is 8 1⁄2" x 11". All body copy, headings and other text must be at least 1⁄4" inside the trim size on all sides. If your ad has bleed, then the ad should be sized to 8 3⁄4" x 11 1⁄4" to allow for 1⁄8" trim on all sides. The final trim size will still be 8 1⁄2" x 11". NOTE: Alignment of type and design is not guaranteed on facing page spreads. Precision folding of all copies is not guaranteed. Paper Stock. 100-lb. gloss-coated offset cover, 70-lb. coated offset body. Method of Printing. CTP Sheet-Fed. Type of Binding. Perfect Bound. Material Specifications. To qualify for standard agency commissions, digital ads and color proof must be provided. 4-Color Ads. Supply digital files in CMYK, plus a color laser, matchprint, pictro, or other color proof output from the final ad file. Ads submitted as high resolution Adobe PDFs can also be used as proofs. Matched Color. When PMS or other matched colors are specified, these will be built from process colors. If a matched color requires that we run a PMS color, see your representative for five-color ad rates.
Advertising Sizes (inches - width x height)
2-Page Spread
1/2 vertical
1
⁄ 2 Vertical without bleed
Monique A. Hitchings +1.713.260.6456 mhitchings@hartenergy.com
2-Page Spread
(ad size)
17 x 11 in. (431.8 x 279.4 mm)
(ad size)
4 x 101⁄ 2 in. (101.6 x 266.7 mm)
(with bleed) 171⁄ 2 x 111⁄ 4 in. (419.1 x 282.6 mm)
Advertising and Sales Asia
Karen Chan +65.6435.0122 kchan@hartenergy.com
1-Page
1
⁄ 2 Vertical with bleed
1-Page
(ad size)
81⁄ 2 x 11 in. (215.9 x 279.4 mm)
1/2 vertical
(ad size)
41⁄ 2 x 111⁄ 4 in. (114.3 x 285.75 mm)
(with bleed) 8 3⁄ 4 x 111⁄ 4 in. (222.3 x 285.8 mm)
1/3 vertical
File Specifications. All ads are required in the following digital formats: High resolution Adobe PDF/X files (distilled at 300 dpi with all fonts imbedded); Quark Xpress files accompanied by collected artwork, scans, logos and all fonts; Adobe Photoshop TIFF or EPS formats, 300-dpi or better resolution; or Adobe Illustrator EPS files (with fonts outlined). Media - CD-ROM. In-House Production. The advertiser must submit copy, plus high-resolution artworks. Your sales representative will provide a cost quote. Advertising Coordinator: Carol Nunez FTP Site for Ads. 1616 S. Voss, Suite 1000 Please upload collected files as zipped archives Houston, Texas 77057 Host: ftp.hartenergy.com USA User ID: fuelads 1-713-260-6408 Password: fuelads cnunez@hartenergy.com Directory: ftp/fuel_ads
1
⁄ 2 Island 4 x 7 1⁄ 4 in.
(101.6 x 184.15 mm)
1
⁄ 3 Vertical 21⁄ 4 x 101⁄ 2 in.
(57.2 x 266.7 mm)
1/2 island
Hart Energy Publishing 1616 S. Voss, Suite 1000 Houston, Texas 77057 USA +1.713.260.6400
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(177.8 x 123.8 mm)
(95.25 x 123.35 mm)
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1/2 horiz.
1/4 v