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					                                                                                                          FUEL
                                                                                                           The Global Business of Fuels




                                                                                               2009 Integrated Media Guide
Refining   Transportation Finance & Investment   Sustainability   Public Policy   Technology




                                                                     www.hartfuel.com
    FUEL                                                                                                                                                                                                                                                                                     FUEL                                                                                                                          FUEL                                                                                                         FUEL
                                                          A Hart Energy Publication      March 2008
                                                                                                         I
                                                                                                                                                                A Hart Energy Publication           May 2008      THE WINNERS ARE...                                                            A Hart Energy Publication                  July 2008                                                                         A Hart Energy Publication    September 2008                                                                  A Hart Energy Publication     November 2008




                                                        FUEL                                                                                                  FUEL
                                                                                                             Japan & Saudia Arabia:
                                                                                                             Together in Technology                                                                                                                                                                                                                              I   European Governments                                                                                    I   Falling Prices                                                                                            n   Sustainable Development
                                                                                                                                                                                                                                                                                                                                                                     Working toward a sustainable future                                                                         The Aftermath of US$140+ Crude                                                                                Global Issues for Farmers
                                                                                                         I   Preparation for Cleaner
                                                                                                             Skies for Beijing’s Olympics                                                                                                                                                                                                                                                                                                                                              I   Carbon Economics                                                                                           n   Hurricane Season Ends
                                                                                                                                                                                                                                                                                                                                                                               I   Climate Change
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Putting a Price on Pollution                                                                                   Limited Oil Price Impact
                                                                                                         I   Biodiesel & Renewable Diesel                                                                                                                                                                                                                                          The airline industry talks
                                                                                                             Technology and Business Roundup                                                                                                                                                                                                                                                                                                                                                           I   Saudi Arabia                                                                                               n   Middle East
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           The Road to Clean Fuels                                                                                        Programmatic Clean
                                                          The Global Business of Fuels                                                                          The Global Business of Fuels                      The North American Award     International Refining & Energy Award             The Global Business of Fuels                                                                                                 The Global Business of Fuels                                                                                 The Global Business of Fuels                                                   Development Mechanism
                                                                                                                                                                                                                  ConocoPhillips               Shell
                                                                                                                                                                                                                  Larry Ziemba                 David Sexton
                                                                                                                                                                                                                  President of U.S. Refining   Vice President,
                                                                                                                                                                                                                                               Portfolio Americas


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Technology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Breakthroughs

                                                                                                                                                                                                                                                                                                                                                                                                                                                               Bridging
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Climate Change Drives New Refining Technologies




                                                                                                                                                                                                                                                                                                                                                                                                                                                               the Gap
                                                                                                                                                                                                                                                                                                             Carbon Credits
                                                                                                                                                                                 Industry Players Provide Keys To The Future
                                                                                                                                                                                                                                                                                                                                                        Have you been
                                                                                                                                                                                                                                                                                                                                                                                                                                                                The Challenges and
                                                                                      Catalyst                                                                                                                                                                                                                                                                                 pre-approved?                                                                     Solutions of Doing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Business Abroad
                                                                                          Business
                                                                                                             Global Demand Increases
                                                                                                                                                                                                                                                                                                                                                                             PLUS...
                                                                                                                                                                                                               PLUS...                                                                                                                                                   I   Q&A with David A. Sexton, Shell
                                                                                                                                                                                                                                                                                                                                                                             Winner of 2008 International Refining
                                                                                                                                                                                        Q&A with George Unzelman                                                                                                                                                             & Energy Company of the Year
                                                                                                                                                                                        A 50-year refining industry veteran
                                                       Inside                                                                                                                                          Trash Talking                                                                                                                                         I   Marine Regulations
                                                       this Issue >>                                                                                                                                   Is trash our next big fuel source?                                                Printed on recycled paper
                                                                                                                                                                                                                                                                                                                                                                 What do changes mean for the industry?                                                                                                                                Printed on
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     recycled paper
                                                                                                                                                                                                                                                                                                                                                                                                                          Printed on
                                                                                                                                                                                                                                                                                                                                                                                                                        recycled paper

                                                       Refining     Transportation    Finance & Investment     Sustainability   Public Policy   Technology   Refining     Transportation       Finance & Investment      Sustainability            Public Policy            Technology   Refining                    Transportation   Finance & Investment           Sustainability       Public Policy    Technology   Refining         Transportation   Finance & Investment     Sustainability     Public Policy    Technology    Refining          Transportation   Finance & Investment      Sustainability       Public Policy    Technology
                                                                                                                    Latest auto show trends, page 56                                                  www.hartfuel.com                                                                                                                       www.hartfuel.com                                                                                                    www.hartfuel.com                                                                                              www.hartfuel.com




       E. KRISTINE KLAVERS
       Publisher
       Vice President                                  Welcome from the Publisher and Editor In Chief
       kklavers@hartenergy.com
       +1.713.993.0032                                 Editor in Chief Monique Hitchings and Publisher Kristine Klavers welcome current and new advertisers back for
                                                       another year of award-winning coverage of the global business of transportation. Our objective is to help our
                                                       advertisers reach their target markets through our high-quality products. Whether you are an additive producer,
                                                       a catalyst manufacturer, a refinery or fuel manager, an ethanol or biodiesel producer, a technology or service
                                                       provider, an automotive manufacturer, a marine or airline company or an investor in these industries, FUEL
                           MONIQUE A. HITCHINGS
                           Editor In Chief             magazine’s global reach can assist you in delivering your message to the right audience.
                           mhitchings@hartenergy.com
                           +1.713.260.6456
                                                       Mission
                                                       FUEL facilitates improved communication and profiles accomplishments and innovation within the energy industry.
                                                       Hart believes an improved global environment for the future can more effectively be achieved through better
2                                                      global understanding, enhanced dialogue and cooperation among industry stakeholders.


                           Boost your next campaign – place your ads in fast-growing award-winning FUEL magazine
                                 ASBPE
                                  FUEL has received premier design awards (gold and silver) from the Western Region of the American Association of Business
                                   Publication Editors recognizing introductory computer-generated art for Reducing Carbon Dioxide Emission to Zero: Is it
                                    Possible? and Low-Carbon Fuel Standards: How to Measure Up? in The Road to Sustainability designed by Alexa Sanders,
                                     FUEL’s Art Director and Hart Energy Publishing’s Corporate Art Director.

                                       BMA
                                        The Business Marketing Association Houston Chapter has recognized FUEL as a past Best External Magazine through
                                        FUEL’s sustained presence in the energy industry. 2008 Award of Excellence for best ad, The Right Blend.
                                        FOLIO
                                        FUEL has received recognition at the gold level from FOLIO: magazine’s Eddie Award in the category of B-to-B
                                        Energy/Utilities/Engineering Single Article for Supplying Staggering Demand, by staff writer Louise Poirier, Associate
                                       Editor for Hart Energy Consulting.

                                     TABPI
                                   FUEL has been named among the Trade Association and Business Publications International top-25 honorable mentions
                                 for Best Single Issue for design and editorial content for The Road to Sustainability.
    ”It's a great help for understanding                                                                                                             Profile your company on a global scale
                  of global outlook of fuels.”
                                 —Idemitsu Kosan                                                                                                                             North America                39%
                                                                                                                                                                             Asia/Asia Pacific            31%
                                                                                                                                   17%
”Very useful and well                                                                                                                                                        Europe                       17%




                                                                       Govt, Legal, Admin
                                                        39%
     brought out magazine. ”                                                                                                                                                 Middle East                   4%
                   —Tata Motors                                                                                                            4%            31%




                                                                                             Top Mgmt
                                                                                                                                                                             South America                 6%




                                                                                                                   Sr Mgmt
                                                                                                         Analyst
                                                              Mgmt
               ”Always fresh, up-to-date                                                                                     2%                                              Africa                        2%
                    information that I can use.”                                                                                                                             Australia                     1%
                                              —Valero
                                                                     6%
”Excellent in-depth coverage                                                                                                                                                                                              3
              of the energy sector.”                                                                                                                               1%
                           —Pure Energy


     ”Very good overview on topics I do
                           not read elsewhere. ”                                                        37%                                                                         10%
                                    —Drummond Co.                                           Senior Management                                                                    Transportation
                                                                                                                                                                    16%
                                                                                                                                                                 Governments
                                                                                                                              14%                                                             15%
                                                                                                                             Analyst                                                         Biofuels
    Reach your target audience                                                                 Business                                                                      Who
                                                                                            Classifications                                                                 Reads
    FUEL’s readers of more than 10,000 have been                                                                                                                            FUEL?
    carefully crafted from Hart’s extensive global
                                                                                                                                           12%
    contacts within the business of transportation                                          33%                                        President & CEO             47%
    fuels, including thought leaders in refining,                       Corporate                                                                              Refining & Fuel                            12%
    biofuels, automotive, jet, marine, logistics,                      Management                                                                                                                      Catalysts and
                                                                                                                                       4%                                                          Technology Providers
    blenders, market suppliers and public policy                                                                                   Government,
    makers.                                                                                                                       Legal & Admin
                                                                     Top management make up more than                                                     FUEL is read by fuel producers and users as
                                                                          80% of FUEL's distribution                                                        well as influencers and policy-makers
     FUEL
                                          MARCH                                          JUNE                             SEPTEMBER                                    DECEMBER
                                     Ad Closing: Feb.3, 2009                     Ad Closing: May 4, 2009                 Ad Closing: August 3, 2009                Ad Closing: November 3, 2009
                                  Materials Closing: Feb. 10, 2009             Materials Closing: May 11, 2009         Materials Closing: August 10, 2009        Materials Closing: November 10, 2009


    INTERNATIONAL FOCUS           Brazil/Venezuela/Mexico                                 Asia                             Middle East/Africa                             Europe/Russia


                                      Water Issues                               Climate Change                               Alternative &
          SUSTAINABILITY          UN Updates & Analysis                          Alternative Fuels                          Renewable Fuels
                                                                                                                                                                  The Future of Sustainability


                                   Latest Administrative                       Latest Administrative                     Latest Administrative
           PUBLIC POLICY           Policies, Legislations                      Policies, Legislations                    Policies, Legislations                       Analysis & Overview


    FINANCE & INVESTMENT         Refinery Financial Outlook               Supply/Demand & Crude Price             Investment Strategies & Disciplines                 Automobile Outlook

                                     Low-Carbon Fuels
         TRANSPORTATION                and Emissions                                   Jet Fuels                               Marine Fuels                             Automotive Fuels


                                    Biofuels Technology                   Fuel Efficient Vehicles & Trends
4           TECHNOLOGY              Refining Technology
                                                                                                                         Technology Roundup                           Technology Outlook
                                                                                 Catalysts Outlook


                REFINING          Reliance/Petrobras/IMP                  Petronas/Pakistan Oil/Sinopec               Sasol/Saudi Aramco/SAPIA                       Petroplus/Tupras/OMV


                                 NPRA, San Antonio, Texas                   ASTM – Petroleum Products            Oil Sands and Heavy Oil Technologies         Next-Generation Biofuels Markets,
                                   Hart’s World Refining &                & Lubricants; Canada, California            Conference, Calgary, Canada                        Amsterdam
                            Fuels Conference, San Antonio, Texas     Hart’s World Refining & Fuels Conference,         Hart’s World Refining &               World Heavy Oil Congress, Venezuela
                                     World Biofuels                                      Rio                           Fuels Conference, Asia                         ERTC, November
                                Markets Congress, Brussels                 SAE International Powertrains,                                                        Better Air Quality, Bangkok,
                                                                                                                      DEER conference, Detroit,
                                                                           Fuels and Lubricants Congress;                                                                  Thailand
     BONUS DISTRIBUTION          Asia Biofuels Roundtable,
                                                                                   Florence, Italy
                                                                                                                             Michigan
                                                                                                                                                            Canadian Renewable Fuels Association,
                                 Kuala Lumpur, Malaysia
                                                                      Oil Sands and Heavy Oil Technologies,        Malaysian Palm Oil Conference,                           Canada
                                  Hart’s World Refining &                         Calgary, Canada                     Kuala Lumpur, Malaysia
                                 Fuels Conference, Brussels
                                                                              DEER, Detroit, Michigan                  Hart’s Energy Solutions,
                                   SAE, Detroit, Michigan               Malaysian Palm Oil, Kuala Lumpur,                  Houston, Texas
                                    OTC, Houston, Texas                               Malaysia                                 NPRA Q&A,
                               Refining China, Beijing, China                                                                  Austin, Texas
                              NPRA Reliability & Maintenance,                                                                                               *
                                                                                                                                                             The above-mentioned topics are a
                                      Grapevine, Texas                                                                                                      small sampling of the regions and
                                                                                                                                                            articles included in each issue of FUEL.
                                                                           Advances in Fuel Lubricants                                                      For media kit purposes, we were unable
     2009 SPECIAL REPORTS                                                                                                The Future of Clean &
                                                                                                                                                            to list everything that will be in each
                                                                            and Additives Technology                    Emerging Technologies               issue; however, every magazine ensures
                                                                                                                                                            global and regional coverage.
Editorial Expertise
FUEL’s internationally recognized team – more than 100 years of experience and growing...

Utilizing some of the best industry thought leaders in the field, FUEL provides forward-thinking analysis of the global business of fuels. FUEL’s knowledgeable
industry editorial contributors write about timely developments about topics, including: new environmental regulations and policies; refinery technologies and
expansions; sustainable energy solutions; transportation trends; the investment and financial climate; supply and demand analysis; and the latest regional
developments. The industry experts mentioned below represent a small portion of those who are providing editorial content for FUEL.



              Louise Poirier, Staff Writer, joined Hart in July 2007 as associate editor for the                     Michael J. McAdams, Executive Director, Government Affairs; Hart Energy
              International Fuel Quality Center and Global Biofuels Center. She graduated cum laude                  Consulting, has worked in government and the oil industry for the past 25 years
              from Syracuse University in New York with a dual bachelor’s degree in magazine                         focused on government affairs in Washington, D.C. Prior to joining Hart, he was vice
              journalism and English & textual studies with a minor in French. She was recognized                    president of Federal Affairs and the Environment for BP. He holds a Juris Doctorate
              at the gold level from FOLIO: magazine’s Eddie Eddie Award for an article she wrote                    from the Washington College of Law and an undergraduate degree from Virginia Tech
              in the March 2008 issue of FUEL magazine, Supplying Staggering Demand.                                 in political science.                                                                  5
              lpoirier@hartenergy.com                                                                                mmcadams@hartenergy.com



              Jack Peckham, Executive Editor, Hart's Diesel Fuel News, Hart's Gasification News,          In each issue, executives from companies around the world contribute bylined articles
              has worked the past 12 years for Hart Energy Publishing. He was also editor of U.S.         about their sector of the business as well as growing trends and analysis. The following
              Oil Week (a unit of the Financial Times of London). Before that, he was a general           are a sample of companies and organizations that have contributed to FUEL’s global
              assignment reporter for Knight-Ridder newspapers.                                           coverage: Brookings Institution, Green Car Congress, Fleishman-Hillard Inc.,
              jpeckham@hartenergy.com                                                                     Nasdaq OMX, Saudi Aramco, Triland USA Inc., Weaver and Tidwell LLP and
                                                                                                          United Nations Environment Program.

                                                                                                          Articles FUEL has published include: Sustainable Development Global Issues for
                                                                                                          Farmers; Technology Breakthroughs: Climate Change Drives New Refining
             David Givens is publisher of Hart’s newsletter group. In recent years, he has been           Technology; Energy Efficiencies: Environmental and Economic Enhancement;
             director of the competitive fuels service at Argus Media, and was a co-founder and vice
                                                                                                          Congress Passes Energy Tax; Increasing Automobile Fuel Efficiency; Top-10 Most
             president of market information at Io Energy (later sold to SNL Financial). He is also the
                                                                                                          Promising ‘Clean Tech’ Companies Revealed; International Focus: Middle East,
             author of Gas Daily’s Guide to Price Hedging (Pasha Publications, 1992) and the editor
             of the book Ethanol & Biodiesel: What You Need to Know (Hart, 2007).                         Asia, Europe, United States; The Road to Saudi Arabian Clean Fuels.
             dgivens@hartenergy.com
                                                                                                                      When you sponsor these
                                                                                                                      high-profile events, you will:
                                                                                                                      I   Gain access to an expected target
                  FREDERICK L. POTTER             HEATHER MOTSCHMAN                          GRETTA PIEPER                audience of 200-300 decision-makers,
                  Executive Vice President        Director, Preferred Client Services        Manager, Conferences         each a significant figure from industry, government and
                  Hart Energy Publishing          Hart Energy Consulting                     Hart Energy Consulting
                  fpotter@hartenergy.com          hmotschman@hartenergy.com                  gpieper@hartenergy.com
                                                                                                                          academia. Partners receive a number of facilitated meetings
                                                                                                                          with industry leaders and government dignitaries
                                                                                                                      I   Increase awareness of your organization’s products and services
    Conferences                                                                                                       I   Be recognized as a key provider of energy solutions and a leader
                                                                                                                          in the search for sustainable energy
6   Hart Energy Conferences, in partnership with top-level global executives, help provide the platform
    and means by which FUEL’s industry experts share their knowledge and exchange ideas on the                        I   Support improved communication among the various fuel
    most topical and timely issues perpetuating our industry today.                                                       industry groups
                                                                                                                      Upcoming Downstream Conferences in 2009
                                                                                                                      March 25
                                                    Platinum                       Gold         Silver                Refining, Biofuels and Profitability in 2009
    Hart Conference Partnerships                    ($19,500)                    ($14,500)     ($9,500)               San Antonio,Texas I Special sponsorship opportunity:
                                                                                                                      “Refiner of the Year Awards”
    Logo Placement on Promotional Material
                                                                                                                      May 13-14
    Full page Ad in Conference Notebook                                                                               Implementing Europe’s Energy & Transport Strategy
                                                                                                                      Brussels, Belgium I Special sponsorship opportunity:
    One Complimentary Registration                                                                                    “EU Parliament Dinner Debate”
    Web link & Logo Placement on Web site                                                                             June
                                                                                                                      Crude Oil to Biofuels, A US-Brazil Energy Relationship
    Co-Partner in Special Events                                                                                      Rio de Janeiro, Brazil
    (Breakfasts, Luncheons, Breaks, etc.)                                                                             October
                                                                                                                      US Transport and Fuels Legislation, the Next Step
    Table-Top Exhibit Space
                                                                                                                      Asia
    Pre-Arranged Meetings with Delegates                                                                              November 4-5
                                                                                                                      Energy Solutions, Houston, Texas I Special sponsorship opportunity:
    Company Banner in a Premium Location                                                                              “Global Energy & Environmental Excellence Awards”
    Preferential Seating
                                                                                                                      www.hartenergyconferences.com
                                        Special Projects
                                        On an annual basis, Hart’s team of experts put together years of experience and months of thorough research, to produce
                                        these unique projects on timely industry topics. These special publications are distributed at key conferences and to key
                                        contacts and constitute a creative way to profile your company.




                                                                                                                                                                                                                                                                                      FUEL Supplements/Specials
                                                                                                                                                                                                                                                                                      In 2009, Hart’s team will produce two
                                                                                                                                                                                                                                                                                      supplements: one on Fuel Lubricants &
                                                                                                                                                                                                                                                                                      Additives and one on Clean & Emerging
                                                                                                                                                                                                                                                                                      Technologies. Reserve your space in
Maps                                                                                                                                                                                                                                                                                  these high-quality books!
Put your logo on the Biofuels                                                                                                                                                                                                                                                                                                     7
Blending Map and the Marine Fuels
Map. A creative way to highlight your
company for an entire year.




                                                                                                     Small Beginnings, Big Results, Changing Future
                                                                                                     This year’s U.S. Department of Energy-sponsored 13th Diesel Engine-Efficiency & Emissions Research (DEER) Conference, like its predecessors, serves as a
                                                                                                     showcase for clean-diesel research and development triumphs as well as a peek into evolutionary and even revolutionary technology developments.

                                                                                                     By Jack Peckham, Executive Editor,                     world’s toughest regulations on diesel emissions.             Beyond “ride and drives,” the R&D part of DEER
                                                                                                                                                               Since then, DEER has evolved to include work-in-         usually includes reports from DOE-affiliated govern-
                                                                                                     Diesel Fuel News
                                                                                                                                                            progress R&D results on advanced engines and power          ment labs and university centers, which have signifi-

                                                                                                     T    he latest edition of the conference is also a
                                                                                                          reminder of how far joint government/industry
                                                                                                     clean-diesel research and development (R&D) has
                                                                                                                                                            systems, discussions on fuels issues, emissions control
                                                                                                                                                            research, new health-effects research and lively discus-
                                                                                                                                                            sions on diesel’s relative toxicity. It also serves as a
                                                                                                                                                                                                                        cant research capabilities and specialists that private
                                                                                                                                                                                                                        industry cannot afford on its own.
                                                                                                                                                                                                                          Getting industry to exploit those lab capabilities has
                                                                                                     come since DEER’s beginnings at University of          forum where industry, health researchers, environmental     required special efforts throughout the years.
                                                                                                     California-San Diego in 1993, where newcomers          public-interest groups, U.S. national laboratory and uni-     Recalling the early days of DEER-related research,
                                                                                                     might have wondered whether they had wandered          versity research experts get to know each other better.     Fairbanks credited Battelle researcher Jim Patten for help-
                                                                                                     into a post-graduate science workshop. Early DEER         It’s also a chance for industry to show off its latest   ing to jump-start industry/government R&D dialogue.
                                                                                                     was heavy on fundamental science, progress reports     vehicle, engine and exhaust emissions control technol-
                                                                                                     from lab experiments and statistical analysis.         ogy, in the popular diesel “ride and drive” sessions.                        See FUTURE continued on page 5 >>
                                                                                                        As conference chair and DEER founder John
                                                                                                     Fairbanks explained, the DEER conference – and
                                                                                                     the government/industry R&D that revolve around
                                                                                                     DEER – always had cutting-edge, high-risk technol-
                                                                                                     ogy R&D at its core. Only in more recent years has
                                                                                                     it included reports on technologies on the brink of
                                                                                                     commercialization.
                                                                                                        “Initially, we focused on emissions compliance
                                                                                                     in a workshop format,” Fairbanks said. “We got
                                                                                                     the national labs to give ‘real-time’ papers on
                                                                                                     work-in-progress,” rather than relatively stale




                                                  www.hartfuel.com
                                                                                                     reports on completed research, as happens at
                                                                                                     some technical conferences.
                                                                                                        The first DEER session also made headlines – on
                                                                                                     the front page of the New York Times – with first
                                                                                                     public revelations of the Harvard “six-cities” study
                                                                                                     on health threats caused by diesel emissions,




                                                  Get ready for advertising and
                                                                                                     Fairbanks recalled. That study was to become a
                                                                                                     cornerstone upon which the U.S. Environmental
                                                                                                     Protection Agency (EPA) eventually built the




                                                                                                     Power-Packed
                                                                                                                                                                                                                                                                                      Show Papers
                                                  online branding opportunities in                   Conference,
                                                                                                     Red-Hot Topics                                                                                                                                                                   Hart’s skilled team of reporters and
                                                  2009 to reach your customers in                    The 13th Diesel Engine-Efficiency and Emissions
                                                                                                     Research (DEER) Conference returns to the
                                                                                                     Motor City this week, right in the middle of lively
                                                                                                     debates about automotive fuel economy and
                                                                                                     diesel emissions reduction.                                                                                                                                                      designers provides on-site daily coverage
                                                  real time on www.hartfuel.com                      By Jack Peckham, Executive Editor,
                                                                                                     Diesel Fuel News

                                                                                                     F    rom its early days at University of California-
                                                                                                          San Diego, then later in Castine, Maine, and                                                                                                                                of key industry events and conferences
                                                                                                     still later alternating between Coronado Island and
                                                                                                     various East Coast ports, the DEER Conference has




                                                                                                                                                                                                                                                                                      and delivers professional showpapers –
                                                                                                     evolved to become one of the world’s most presti-
                                                                                                     gious technical conferences on diesel emissions,
                                                                                                     automotive efficiency, public/environmental health
                                                                                                     issues and cutting-edge technology.
                                                                                                        Organized by the U.S. Department of Energy
                                                                                                     (DOE) and enjoying the partnership of major




                                                                                                                                                                                                                                                                                      a unique opportunity for advertisers
                                                                                                     diesel engine/automakers, DEER is described as
                                                                                                     the “primary mechanism for the public exchange
                                                                                                     of state-of-the-art clean diesel research and devel-
                                                                                                     opment (R&D).”
                                                                                                        Along with dozens of formal speeches as well




                                                                                                                                                                                                                                                                                      to target specific audiences.
                                                                                                                 See PREVIEW continued on page 4 >>
 FUEL
2009 FUEL RATES (Net)                                                                                                                                                                                                                                    SALES TEAM




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                                                                                                                       2009 MAP RATES                                                                                                                        Publisher
Inside Front                          $8,500            All Rates are quoted in US dollars.                                                                                          Medium Rectangle: 300 x 250 px                                       E. Kristine Klavers
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                                                                                                                                                                                                                                                          Editor In Chief
Mechanical Specifications                                                                                                                                                                                                                               Monique A. Hitchings
Publication Size. The publication size/final trim size is 8 1⁄2" x 11". All body copy, headings and other               Advertising Sizes (inches - width x height)                                                                                        +1.713.260.6456
text must be at least 1⁄4" inside the trim size on all sides. If your ad has bleed, then the ad should be                                                                                                   1
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                                                                                                                                             2-Page Spread                                                      ⁄ 2 Vertical without bleed
sized to 8 3⁄4" x 11 1⁄4" to allow for 1⁄8" trim on all sides. The final trim size will still be 8 1⁄2" x 11". NOTE:




                                                                                                                                                                                            1/2 vertical
Alignment of type and design is not guaranteed on facing page spreads. Precision folding of all copies                                       (ad size)        17 x 11 in.                                   (ad size)          4 x 101⁄ 2 in.
                                                                                                                         2-Page Spread                        (431.8 x 279.4 mm)                                               (101.6 x 266.7 mm)
                                                                                                                                                                                                                                                      Advertising and Sales
is not guaranteed.
                                                                                                                                             (with bleed) 171⁄ 2 x 111⁄ 4 in.
                                                                                                                                                                                                                                                              Asia
Paper Stock. 100-lb. gloss-coated offset cover, 70-lb. coated offset body.                                                                                (419.1 x 282.6 mm)                                                                                Karen Chan
                                                                                                                                                                                                                                                           +65.6435.0122
Method of Printing. CTP Sheet-Fed. Type of Binding. Perfect Bound.                                                                                                                                                                                     kchan@hartenergy.com
Material Specifications. To qualify for standard agency commissions, digital ads and color proof must                                                                                                       1
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4-Color Ads. Supply digital files in CMYK, plus a color laser, matchprint, pictro, or other color                               1-Page                        (215.9 x 279.4 mm)                                               (114.3 x 285.75 mm)
proof output from the final ad file. Ads submitted as high resolution Adobe PDFs can also be used                                            (with bleed) 8 3⁄ 4 x 111⁄ 4 in.
as proofs.                                                                                                                                                (222.3 x 285.8 mm)

Matched Color. When PMS or other matched colors are specified, these will be built from process colors.
If a matched color requires that we run a PMS color, see your representative for five-color ad rates.
                                                                                                                                             1
                                                                                                                                                                                                                                                     Hart Energy Publishing
File Specifications. All ads are required in the following digital formats: High resolution Adobe                                                ⁄ 2 Island 4 x 7 1⁄ 4 in.                                  1
                                                                                                                                                                                                                ⁄ 3 Vertical 21⁄ 4 x 101⁄ 2 in.
                                                                                                                                                                                                                                                     1616 S. Voss, Suite 1000




                                                                                                                                                                                             1/3 vertical
                                                                                                                                                              (101.6 x 184.15 mm)                                              (57.2 x 266.7 mm)
PDF/X files (distilled at 300 dpi with all fonts imbedded); Quark Xpress files accompanied by
collected artwork, scans, logos and all fonts; Adobe Photoshop TIFF or EPS formats, 300-dpi or                                        1/2                                                                                                             Houston, Texas 77057
better resolution; or Adobe Illustrator EPS files (with fonts outlined). Media - CD-ROM.                                            island
                                                                                                                                                                                                                                                               USA
In-House Production. The advertiser must submit copy, plus high-resolution artworks. Your sales
representative will provide a cost quote.
                                                               Advertising Coordinator:                                                                                                                                                                  +1.713.260.6400
FTP Site for Ads.                                                      Carol Nunez
Please upload collected files as zipped archives                 1616 S. Voss, Suite 1000                                                    ⁄ 2 Horizontal 7 x 47⁄ 8 in.
                                                                                                                                             1
                                                                                                                                                                                                            ⁄ 4 Vertical 33⁄ 4 x 51⁄ 4 in.
                                                                                                                                                                                                            1
                                                                                                                                                                                                                                                      +1.713.993.0029 fax
                                                                                                                                                                (177.8 x 123.8 mm)                                             (95.25 x 123.35 mm)
Host: ftp.hartenergy.com                                          Houston, Texas 77057
User ID: fuelads                                                           USA                                                                                                                                                                          +1.800.874.2544
                                                                                                                                1/2 horiz.                                                  1/4
Password: fuelads                                                    1-713-260-6408                                                                                                          v
Directory: ftp/fuel_ads
                                                                cnunez@hartenergy.com                                                                                                                                                                www.hartenergy.com

				
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posted:1/16/2009
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