softline furniture by jondavis

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									News Release

L design is at home
                                                                        December 18, 2007
                                                                        P 534/07e
Where                                                                   Bianca Perlt
                                                                        Dr. Sabine Philipp
                                                                        Phone: +49 (0)621 60 43348
                                                                        Fax:     +49 (0)621 60 49497
         Softline All Kit turns to transparent Luran plastic for       Mail: bianca.a.perlt@basf.com
                                                                        sabine.philipp@basf.com
          its designer chair


The Italian company Softline® All Kit is using Luran® 368 R, a BASF
styrene-acrylonitrile-copolymer (SAN), to produce the seat shell of
SLIM, its new designer chair. SLIM is the first chair to be made of
Luran by Softline All Kit. The thermoplastic stands out for its high
transparency and brilliance, making it the material of choice for
designers aiming to create eye-catching items.


When it comes to the manufacture of transparent furniture, Luran’s
high stiffness, low density and ease of processing allow this plastic
to replace other transparent materials such as PMMA (polymethyl
methacrylate) or PC (polycarbonate). Luran is more resistant to
scratches and stress cracking than PC. “This material is not only
easy to process, it is also highly resistant to chemicals,” explains
Manuela Marzona, working at Softline All Kit. “This makes the chair
sturdy, esthetically appealing and comfortable at the same time.”
The SLIM chair was showcased at the plastics trade fair in
Düsseldorf and can be purchased from Softline. Softline All Kit is an
Italian manufacturer of furniture and accessories headquartered near
Pavia di Udine. www.softline-allkit.com
                                                                        BASF Aktiengesellschaft
                                                                        67056 Ludwigshafen
                                                                        Telefon: +49 621 60-0
                                                                        http://www.basf.de
                                                                        Communications Plastics
                                                                        www.basf.de/plastics
Page 2                                                                P 534/07e


Information about Luran can be found at: www.luran.de


Technical questions can be addressed to styrenics.infopoint@basf.com
or by calling phone no.: [+49] (0) 621 60 41446.


Two pressphotos are available at www.basf.de/pressphotos, search
term     LURAN      or    soon     together    with     the   text   at
www.basf.de/plastics/pressreleases.

								
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