citigate cunningham by jondavis


									Lauren Sarno
Flat 2, Brookwood House                                                   Home office 01223 351 930
226A Histon Road                                                                Mobile 07748 480 580
Cambridge CB4 3HJ                                                         
Citizenship: USA                                                                UK visa status: Tier 1

Director of Communications for a small or start-up high-tech company

Lauren Sarno is a successful marketing communications professional with strong experience in
public relations, analyst relations and professional journalism, with specialist expertise in the
dynamics and relationships in the electronics industry. An outstanding track record in developing
corporate image and product positioning and messaging, for both start-up and established
companies, and following through with tier 1 press and analyst relations. Strong experience in
building marketing strategies and marcomms infrastructure, and executing programs on time and
within budget.

 Long-term relationships with electronics editors, analysts, conference organizers and executives
 Skilled in aligning editors’ and conference organizers’ needs with clients’ market positioning
  goals. Ninety percent success rate for pitching features, panels and speaking engagements
 Editor of print and online technology magazines
 Fifteen years as a bylined technology writer
 Experience in creating email marketing databases and campaigns, aligned with sales operations
 Experience in non-traditional outreach campaigns
 Experience in events planning and management
 Strong Web strategy, Web content development and research skills

Marketing Communications Manager, ARM Ltd., Cambridge UK                                 2/06 – 06/08
 Responsible for both product and corporate marcomms, including budgeting and purchasing.
 Created the company’s first email marketing database in the Customer Relationship
  Management (CRM) system, including procedures for gathering sales and marketing leads that
  comply with EU data protection laws. Successful pilot program completed December 2007;
  database now in company-wide use by both marketing and sales.
 For the software tools division, significantly raised the profile of the ARM tools among press and
  analysts. Created and implemented integrated marcomms plan, including positioning and
  messaging, events, speaking opportunities, contributed articles, collateral and Web content.
 For Segment Marketing, was responsible for integrated marcomms strategy and implementation,
  including all tactics above, plus a case study campaign that incorporated written studies and
  Flash demos for ARM offerings in mobile devices, automotive, enterprise and home applications,
  as well as emerging markets.
 For Platform OS relations, a major strand in the ARM partnership program, managed joint PR
  and marcomms efforts with Linux vendors, Microsoft and Symbian.
 For EDA Relations, another major strand in the ARM partnership program, managed joint PR and
  marcomms efforts with key partners Cadence, Magma, Mentor and Synopsys, including Web and
  press promotions and more than 50 annual events.

Director, Citigate Cunningham, Palo Alto, CA                                             4/05 – 2/06
 Responsible for business development for this PR agency’s semiconductor practice.
 Responsible agency-wide for analyst relations practice, pitching new AR business, training staff
  in AR theory and implementation, and serving clients Rambus and Sybase.
 Responsible for creating non-traditional PR campaigns, including blogging, podcasting and
  community outreach programs. Pitched new business and served client Blue Coat.

Account Manager, Text 100 Public Relations, San Francisco, CA                            1/04 – 3/05
 Account Manager for ARM global account; team of five plus coordination of eight cities in EMEA
  and APAC. Contributed to corporate messaging; crafted all product, technology and speaker
  messaging. Doubled number of analysts and publications covering ARM, expanding beyond
  traditional semiconductor influencers to include wider technology, consumer electronics and
  business press and analysts. Tripled number of incoming requests from press and conference
  organizers for coverage and speaking opportunities.
 Co-Account Manager for Cadence account; team of seven. Crafted product and technology
  messaging; secured coverage for business units; crafted pitches for corporate campaign.
 Responsible for new business pitches in the semiconductor practice. Pivotal in securing the
  Cadence account for Text 100, identifying opportunities for raising Cadence’s profile in the
  financial sector, the wider electronics community and among semiconductor design engineers.

Independent PR Counsel and Technology Writer, Palo Alto, CA                            8/01 – 12/03
 Consulting counsel, specializing in strategic messaging and design and implementation of public
  relations programs, for start-up and established EDA, semiconductor intellectual property,
  embedded systems and semiconductor capital equipment companies.
 Areas of expertise included generating corporate and product storyline and message sets;
  speaking programs; proactive article generation and pitching; press and analyst tours, including
  pre-quiet-period tour of investment bank analysts; writing; customer and press events; targeted
  press release campaigns.
 Writer of press releases, opinion pieces and feature articles, customer success stories (case
  studies), white papers, conference papers, sales and marketing collateral, corporate
  communications and Web strategy and content.
 Clients included Aristo, Barcelona Design, Credence, Monterey Design, MoSys, Nassda,
  Palmchip, Sagantec and Ultimodule.

Director of Communications, Blue Iguana Networks, San Jose, CA                         2/00 – 07/01
Blue Iguana was an embedded systems start-up that incorporated semiconductor design and Web-
based software. As employee #2, assisted the founder in specifying product features.
 Designed and implemented a high-impact strategy for public relations with minimal budget,
  resulting in a strong presence within the Bay Area venture capital community.
 Responsible for competitive research and analysis.
 Served as project manager for the software user interface.
 Contributed to business development by identifying potential strategic customers, allies, and
  business lines. Provided sales support, identifying hundreds of targeted sales leads.
 Created concept, content, and navigation for Web site; managed graphic designers.
 Created promotional literature and sales material.

Verecom Group/CMP Media, San Mateo, CA                                                    9/98 – 11/99
 Editor-in-Chief, Silicon Strategies Magazine (4/99 - 10/99). Monthly management
  magazine for developers of system-on-chip semiconductor technology. Designed overall
  structure of the magazine and editorial calendar; planned monthly content of each issue; hired
  freelance journalists; wrote or edited all content; coordinated production. Managed a staff of six.

 Semiconductor Journalist (9/98 - 3/99). Bylined and ghosted articles published in Electronics
  Journal, Business Edition and Electronics Journal, Technology Edition.

ASCII Corporation, Tokyo, Japan                                                            8/95 – 8/98
Japan’s largest publisher of computer-related books, magazines, and entertainment software.
Brought in by the CEO to be ASCII’s first non-Japanese employee, to support overseas business
development by creating the company’s English-language Web strategy. Reported to CEO.
 Editor-in-Chief, Japanese High-Tech News, an online weekly news magazine. Created
  concept and Web design for the magazine; designed structure; planned weekly content of each
  issue; wrote or edited content; coordinated production. Had hiring responsibility and managed a
  staff of four.
 Web Strategist. Designed and implemented strategy for corporate English-language Web
  portal, which combined the functions of public relations, marketing communications, and new
  business development.

Small Business Developer                                                                   9/92 – 7/95
Clients included both established and start-up small businesses. Created operations processes and
marketing strategies for clients that ranged from manufacturing to property management.

Principal, Sarno User Interface Consulting, San Rafael, CA and Cambridge, MA                2/89-8/92
Designed and documented interfaces for industrial machines, computer application software, and
operating system software. Consulted on specification, vendor selection, and implementation
support for electronic publishing systems. Project manager for up to seven designers and
consultants; all projects on time and under budget.

Editor-in-Chief, InterConsult Inc., Cambridge, MA                                           2/88-1/89
Led editorial staff of four for InterConsult’s Corporate Publishing, a weekly subscription newsletter
covering electronic publishing. Wrote or edited all content.

Software Skills
Microsoft Office, SAP, Oracle CRM on Demand, Rhythmyx Web content management

Bachelor of Fine Arts, Tisch School of the Arts, New York University

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