How Being a Design-Driven Company Will Get You From Good to Great by P-PearsonEducation

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Building the shared understandings, values, and commitments that make for a truly outstanding design- and experience-driven company.You need a development process that centers on people and experience. You need to incent everyone to be part of it. You need a marketing process that can communicate those ideas, with design integral to it all. And you need an engineering system that understands that design values are part of the marketing, engineering, manufacturing, and delivery equations....If you liked this Element, read more from Robert Brunner and Stewart Emery, including Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446).Available in print and digital formats.

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									How Being a Design-Driven Company Will Get You
From Good to Great
FT Press Delivers Elements

Author: Robert Brunner
Author: Stewart Emery
Author: Russ Hall



Edition: 1
Description

Building the shared understandings, values, and commitments that make for a truly outstanding design-
and experience-driven company.You need a development process that centers on people and experience.
You need to incent everyone to be part of it. You need a marketing process that can communicate those
ideas, with design integral to it all. And you need an engineering system that understands that design
values are part of the marketing, engineering, manufacturing, and delivery equations....If you liked this
Element, read more from Robert Brunner and Stewart Emery, including Do You Matter?: How Great
Design Will Make People Love Your Company (ISBN: 9780137142446).Available in print and digital
formats.

								
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