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					                                                                CTAM SUMMIT, MONDAY MORNING, JULY 25, 2005


$10M Contest from ESPN Deportes                                                                     WHAT’S HOT HERE
                                                                                                 BY STEVE DONOHUE
                                                           entrant the opportunity to land
BY MIKE RE YNOLDS
                                                           a soccer ball in an unguarded
                                                           goal from 50 yards out, then turn     PHILADELPHIA — Next-generation interac-
ESPN Deportes is looking to kick                           around and split the uprights         tive program guides and media centers
up promotional payouts a notch                             from 40 yards.                        are among some of the demos worth
or 10 — or 10 million.                                       The chance will come at Texas       checking out at the “Digital Knockouts”
   While National Football                                 Stadium during ESPN’s coverage        area at this week’s CTAM Summit.
League and Major League Base-                              of the Jan. 2 NFL game between            New technology on display includes
ball promos have delivered $1 million to         the Dallas Cowboys and St. Louis Rams.          the i-Guide demo at the Comcast
winners and Home & Garden Television             If successful, the kicker will pocket a cool    Media Center tabletop exhibit; Scien-
annually awards a “Dream House” of the           $10 million.                                    tific-Atlanta’s new multi-room DVR and
same value, ESPN Deportes is raising the            The 19-month-old ESPN Deportes, which        media center; and the latest version of
bar to $10 million with its “Fútball a Foot-     counts just under 1 million subscribers, also   PDP Interactive’s (formerly Pioneer New
ball” contest, which kicks off Monday.           wants to reap dividends from the campaign                            See WHAT’S HOT, Page 12
   “This is by far the largest promotion prize   by building buzz and driving acquisition in
I can remember on the affiliate side in my       the Spanish-language sports arena, where it     Knockout demos.
23 years in cable,” said Robyn Remick, VP of     trails Fox Sports en Español and soccer-cen-
affiliate marketing at Disney and ESPN Me-       tric Gól TV in the race to connect with the
dia Networks.                                    nation’s 10.7 million Latino TV households.
   The multifaceted, affiliate-tied promo-          Remick said ESPN Deportes is insured
tion — which reflects the network’s pro-         should it have to award the prize.
gramming of Latino-targeted sports of-              For more on ESPN Deportes’ Fútball
ferings and the best of Anglo athletics,         a Football, please see Mike Reynolds’
including MLB and NFL action — will              story on page one of Monday’s issue of




                                                                                                                                                ERIC SMITH
afford a randomly selected sweepstakes           Multichannel News.




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2    MULTICHANNEL NEWS           Monday, JULY 25, 2005



WWE to Roll Out Spanish VOD Fare                                                                 WealthTV Inks Insight Pact
BY R. THOMAS UMSTEAD
                                                   pling organization would receive a mini-
                                                   mum fee for each buy.
                                                      “We’re trying to do everything we can to
                                                                                                 L  ifestyle and entertainment network
                                                                                                    WealthTV has completed a 10-year
                                                                                                 carriage deal with Insight Communica-


I
   n a play for more Latino viewers, World         demonstrate to the business that we’re de-    tions Co. Inc., the ninth-largest MSO.
   Wrestling Entertainment Inc. will roll          livering the WWE fan base to the on-de-           The contract covers distribution of
   out several Spanish-language on-de-             mand platform,” he added. “We index well      WealthTV in standard digital and HTDV,
mand wrestling and sports-entertain-               among Hispanic demos with our genre.          as well as video-on-demand.
ment pay-per-view programs beginning               They are among the most loyal groups of           The network has recently secured
this fall.                                         pay-per-view and WWE consumer-prod-           launches in cities such as Los Angeles
  WWE will offer five to six hours per             uct buyers we’ve identified.”                 and Stanford, Maine, from distributors
month of mostly library content consist-              While W WE has yet to reach any car-       such as Charter Communications and
ing of thematic shows, classic matches,            riage deals for its new ser vice, Barre-      Champion Broadband.
wrestler biographies and historic in-ring          ca anticipates that operators on board

                                                                                                 E! Offers Affils Emmy Trips
moments, according to WWE Enterprises              with its SVOD ser vice might add the
executive vice president Tom Barreca.              Spanish-language offerings. W WE 24/
  He noted that the Spanish-language con-
tent would not be available simultaneously
on the network’s WWE 24/7 subscription-vid-
                                                   7’s roster includes Cox Communica-
                                                   tions Inc., RCN Corp., Insight Com-
                                                   munications Co. Inc., Blue Ridge Com-
                                                                                                 E   said that more than 2,200 cable
                                                                                                     systems have signed up to partici-
                                                                                                 pate in its “Emmy Extravaganza” affili-
eo-on-demand service. Operators don’t need         munications, Sunf lower Broadband,            ate campaign, which will award five af-
WWE 24/7 affiliate deals to secure rights to       Massilon Cable and, more recently,            filiates a trip for two to the 2005 Prime
this transactional Hispanic product.               Rogers Cable Inc. in Canada.                  Time Emmy Awards on Sept. 18.
  Barreca said WWE will allow operators               For more on WWE, please see R. Thom-            Affiliates that agree to run a mini-
to set the purchase price for the content.         as Umstead’s story on page 12 of Monday’s     mum of 300 cross-channel spots for E!
He would not reveal whether the grap-              issue of Multichannel News.                   can participate in the campaign, which
                                                                                                 runs from Aug. 28 to Sept. 18.
                                                                                                      E! said five trip packages will be
EXPO TV GETS CHARTER, MEDIACOM DEALS                                                             awarded randomly by July 29. The pack-
                                                                                                 ages include a trip for two to Los Ange-


I
   nfomercial-based video-on-demand service        and services from categories ranging from     les, three nights in a hotel, and tickets
   network Expo TV last week announced distri-     electronics and technology to beauty, fit-    to the Emmys, a limo ride to and from
   bution deals with Charter Communications        ness and entertainment — also has deals       the awards ceremony, makeovers at a
Inc. and Mediacom Communications Corp.             with Bresnan Communications and In-           Beverly Hills beauty salon, and dinner
  The service — which offers merchandise           sight Communications Co.                      for two at a restaurant in Hollywood.




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                                                                                          MULTICHANNEL NEWS               Monday, JULY 25, 2005 5



Wisdom TV’s Relaunches as Lime                                                                        Cox to Light Fuse On Demand
BY R. THOMAS UMSTEAD
                                                  Lime will also inherit Wisdom’s 6.5 million
                                               subscribers through deals with such MSOs
                                               as Comcast Corp., Insight Communications
                                                                                                      C  ox Communications Inc. will add
                                                                                                         Fuse On Demand to its lineup, the
                                                                                                      network said Monday.


A
      merica Online Inc. cofounder Steve       Co. Inc. and satellite provider EchoStar Com-             Fuse said its video-on-demand
      Case’s entry into the cable-television   munications Corp.’s Dish Network.                      service is the first on-demand music-
      business will come with a twist.            Kettler said the network hopes to pick              program service for digital-cable sub-
  Case’s company, Revolution — which           up more subscribers prior to its launch,               scribers featuring hit music videos and
also owns Miraval Life in Balance Resorts      although she would not detail any ne-                  other programming.
— purchased Wisdom TV in April and will        gotiation specifics. She added that Lime                  Viewers can watch up to 75 full-length
rename the service Lime.                       will have appeal beyond traditional niche              videos, in addition to artist interviews,
  The relaunched service, though, will         health-conscious viewers.                              concert footage and “What’s New on
largely follow Wisdom’s tack of serving the       Lime     general       manager     Noreen           Fuse, with content updated biweekly.
health-and-wellness category, according to     O’Loughlin said the network will also of-                 Fuse said it has also enhanced
network CEO C.J. Kettler.                      fer a video-on-demand service and fea-                 Fuse On Demand with exclusive VOD
  Wisdom was initially founded by the late     ture a Web site.                                       programming that allows systems to
Bill Turner in 1999.                              O’Loughlin — the former AMC general                 custom-tailor on-demand content for
  Kettler, a former Oxygen Media sales and     manger who lost that job amidst alleged                local markets, as well as adding inter-
marketing executive, said the name and the     accounting irregularities at Rainbow Me-               active-gaming features
network’s tag line — “healthy living with a    dia Holdings LLC in 2003 and most recent-

                                                                                                      Oxygen Shows Its ‘Worth’
twist” — correlates well with its mission of   ly was with New York consultancy Sullivan
providing information and programming          & Co. — said Lime’s multiplatformed ap-
that reflects a more eco-friendly lifestyle.
  At the outset, Lime will retain much of
Wisdom’s programming content, Kettler
                                               proach will provide greater value to op-
                                               erators looking to better serve their sub-
                                               scribers.
                                                                                                      O   xygen is launching Worth It!, a cus-
                                                                                                          tomizable multimedia campaign, in
                                                                                                      partnership with Cox. The campaign, de-
said, but it will integrate more of its own       For more on Lime, please see R. Thomas              signed to market high-speed Internet to
acquired and originally produced shows         Umstead’s story on page 64 of Monday’s is-             women who have yet to switch from dial-
after the first quarter of 2006.               sue of Multichannel News.                              up service, uses customizable TV, radio,
                                                                                                      print, direct mail and online advertising.
                                               deal with the telco.                                       The effort is built around Wolanda, a
 Black Family Lands Verizon Deal                   The African-American-targeted service              strong, savvy woman and an advocate

 B  lack Family Channel will get a slot on
    Verizon Communications Inc.’s FiOS
 TV service as part of a long-term carriage
                                               will be available to subscribers of Veri-
                                               zon’s expanded-basic service when its
                                               video service launches later this year.
                                                                                                      for high-speed Internet. Wolanda uses
                                                                                                      her show, Worth It! With Wolanda, to teach
                                                                                                      women the value of high-speed Internet.




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6     MULTICHANNEL NEWS              Monday, JULY 25, 2005


‘Turner South Tips’ Ride Again
                                                                                                AMC to Bond with Its Viewers
T
        urner Network Sales will renew its
        “Turner South Tips” initiative in the
        third quarter.
  Turner South Tips are vignettes offering
                                                                                                A  MC is devoting August to a secret-
                                                                                                   agent man.
                                                                                                    The network will run “The Complete
viewers Southern-style tips from three of                                                        Bond: 1962-1989,” featuring17 of the
the regional network’s most popular origi-                                                           most popular 007 movies.
nal programs: 3 Day Weekend, Junkin’ and                                                                The month-long marathon will
Home Makers (right).                                                                               kick off with Dr. No — the film that
  TNS said the Turner South Tips cam-                                                            launched the Bond series — Aug. 8,
paign is completely customizable, allow-                                                        and continue in order through 1989’s
ing affiliate partners to target one local                                                      License to Kill Aug. 30.
sponsor for all three featured Turner South                                                         AMC said it will air the full-screen
shows or up to three different sponsors for                                                     versions of each movie at 8 p.m. (EST/
each particular show.                                                                           PST), followed by the cable premieres
  “Due to the overwhelming success                                                              of the restored, unedited letterbox ver-
of the first- and second-quarter Turn-                                                          sions at 10 p.m.
er South Tips campaigns, we are very

                                                                                                IFC to Debut Series on Web
pleased to extend this promotion into the
third quarter,” TNS vice president of stra-
tegic marketing Jennifer Mirgorod said in
a prepared statement.
  “The campaign provides affiliates with
                                                                                                T  he Independent Film Channel will
                                                                                                   debut its first-ever batch of scripted
                                                                                                series online.
a powerful way to leverage the valuable                                                             The network said the debut
Turner South brand and three of its                                                             episodes of HOPELESs Pictures, Greg the
top-rated original programs in their                                                            Bunny and The Festival — set to premiere
local community,” she added.                                                                    on IFC Aug. 19 — will debut online
                                                                                                (www.ifc.com) Aug. 12.
                                                                                                    Animated comedy series HOPELESs
    Yavello Upped at Discovery                        tion of Discovery’s 16 networks in 17     Pictures is about a dysfunctional Holly-

    D  iscovery Networks promoted Greg
       Yavello to regional director of affili-
    ate sales and marketing for the west-
                                                      states from Discovery’s Los Angeles.
                                                         Yavello previously was account di-
                                                      rector of affiliate sales and marketing
                                                                                                wood indie dream factory; Greg the Bunny
                                                                                                is a comical series of puppet parodies;
                                                                                                and The Festival is a satirical comedy
    ern region. Yavello will oversee distribu-        for the northwest region.                 told from the perspective of fictitious
                                                                                                IFC documentarian Cookie.




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                                                                                          MULTICHANNEL NEWS   Monday, JULY 25, 2005 7



GROUPS CALL FOR ADELPHIA CONDITIONS
                                                approval from the FCC and the FTC.
                                                                                                   Weather Channel Backs
BY TED HEARN
                                                  In comments filed Thursday, the group
                                                demand several conditions from the FCC,
                                                                                                   ‘Weekend View’ on Web
WASHINGTON — An array of left-of-center
public interest groups is seeking merg-
er conditions against Comcast and Time
                                                including application of federal program
                                                access rules to cable VOD content and a re-
                                                quiement that the MSOs provide consumer
                                                                                                   T  he Weather Channel will sup-
                                                                                                      port its new series Weekend
                                                                                                   View, premiering Sept. 17, with an
Warner after the two cable giants buy           with multiple Internet access providers or         extensive marketing campaign
struggling Adelphia.                            adhere to network neutrality rules with re-        that will include integration with
  Comcast and Time Warner intend to             gard to the Internet content providers.            its Web site, weather.com.
purchase bankrupt Adelphia and divide             The Media Access Project, a public interest          Viewers can submit questions
the spoils, a $17.6 billion transaction that    law firm, filed to deny the merger on behalf       to the Weekend View Web site that
also includes key system swaps design to        the groups. To the extent the FCC approves         will be answered on-air by new
bolster regional clusters. The deal requires    the merger, the groups called for                  host Dao Vu.
                                                                                                       The feature known as “Fore-
                                                                                                   cast for You” fits the program’s
TLC ‘Property’ Promo Promises ‘Riches’                                                             goal of extending the emotional
                                                                                                   connection with viewers such as


T
         LC is offering affiliates nationwide the opportunity to help their subscribers climb      with a bride who wants the fore-
         the property ladder with its “Real Estate Riches” promotional campaign.                   cast for her wedding day. Other
           Tapping into the hot real estate trend of “flipping” houses and the populari-           integrated marketing will include
ty of its new series Property Ladder, the promotion will help affiliates drive subscrib-           a consumer “Watch and Win”
er growth and generate local ad-sales revenue through an acquisition campaign and a                promotion and a special content
sweepstakes that arms homeowners with the tools, experts, resources and, for one lucky             area on weather.com about Week-
winner, cold, hard cash.                                                                           end View talent and topics.
   The campaign, beginning in August, will use direct mail pieces featuring special of-                The Weather Channel will also
fers, as well as print, online and on-air resources, to illustrate to residents and new ho-        support the new program with
meowners the value of choosing cable television, high-speed Internet and telephony                 national print ads, outdoor ad-
services.                                                                                          vertising, affiliate cross channel
   From September 6 through October 31, on-air spots will direct consumers to local par-           support in select markets, radio
ticipating retailers to obtain information about their chance to win TLC’s Real Estate             advertising, and on-air promo-
Riches Sweepstakes. The grand prize winner gets a “leg up” on the property ladder with             tions. Weekend View will run Satur-
a home consultation of a lifetime and $5,000 to help put the team’s plan into action and           days and Sundays from 7 a.m. to
make the home a more profitable investment.                                                        11 a.m.




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8    MULTICHANNEL NEWS              Monday, JULY 25, 2005



VH1 Classic Barters With Bands
                                                                                                                           Messina reunion tour.
                                                                                                                              When VH1 Classic began
                                                                                                                           running the tour promotions
                                               sic gets plugs at the concerts in     winner and a guest received a         a few years ago, the network
BY STEVE DONOHUE
                                               the form of banners or videos         trip to Vegas for three nights        would take “any tour we could
                                               running before the shows.             at the Mandalay Bay Resort            get,” Sherman said. “We’ve



W
           hile the marketing                     “It’s a barter deal,” VH1 Clas-    and Casino, tickets to a Bena-        gotten to the point this year
           budget for a digital                sic general manager Eric Sher-        tar concert and a collection of       where we have to turn away
           network with just                   man said. “Anything we can            her CDs.                              tours.”
38 million subscribers may be                  do to support artists in touring         In exchange for the VH1 pro-          VH1 Classic sets aside
relatively small, VH1 Classic                  is great for us. It has helped us     motion, the network is includ-        about one minute per hour of
has found a way to get its brand               really brand ourselves among          ed in all print ads promoting         ad time to promote the tours,
splashed at the venues of sev-                 classic [rock] lovers.”               the tour, including “As Seen on       Sherman said. Some artists
eral major concerts this year                     VH1 Classic partnered with         VH1 Classic” stickers affixed         ask the network to “front-
without shelling out a dime.                   EMI Music Marketing and               on all of Benatar’s greatest hits     load” 30-second spots pro-
  The network has cut deals                    Tower Records to hype the re-         CDs in retail outlets.                moting their concerts when
with classic rock artists rang-                lease of Pat Benatar’s Greatest          VH1 Classic is running sim-        tickets go on sale, while some
ing from Pat Benatar to The                    Hits. The network ran a “VH1          ilar promotions with an eclec-        of the smaller tours, which
Beach Boys, agreeing to run                    Classic Presents Pat Bena-            tic list of bands, including          sell ducats over time, ask the
free commercials and other                     tar Live in Las Vegas” sweep-         The Beach Boys, Al Green,             network to spread out the pro-
promotions that market their                   stakes, which drew 50,000 en-         Whitesnake, Donna Summer,             motions over a longer period,
tours. In exchange, VH1 Clas-                  trants, according to VH1. The         Judas Priest and the Loggins &        Sherman added.




     i-Lifetv Sponsors Sound Of Light Tour                                           olina, West Virginia, Pennsylvania and Ohio. Also sponsoring

     D   igital net i-Lifetv will be a co-sponsor of the upcoming fall
         tour of Christian rock band Sound of Light.
                                                                                     the tour is Compassion International, a relief agency.


                                                                                     VOD? Sí
        Sound of Light is also the title of i-Lifetv’s original music
     series. The series includes music videos from Christian
     artists, contests, artists’ interviews and an interactive Web
     chat.
        The 25-city tour runs from Aug. 10 through Nov. 5
                                                                                     E  nglish-language Latino cable network Sí TV will launch a
                                                                                        video-on-demand service on its affiliated systems start-
                                                                                     ing in October, according to officials.
     throughout the Southeast and Mid-Atlantic, with stops in                           The VOD content will include six hours of programming,
     Georgia, Florida, Alabama, Tennessee, North and South Car-                      with 25% refreshed each month.




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                                                                                          MULTICHANNEL NEWS   Monday, JULY 25, 2005 11


TNS Sets Toons Loose in Field                                                                     CARTOON AND AFFILS
                                                                                                  WALK FOR DIABETES
T
    urner Network Sales and cable opera-       keychains; t-shirts; and a CD-ROM with
    tors across the country are letting car-
    toon characters loose in their markets
with local screenings hosted by Adult
                                               customizable press release, ad slick, radio
                                               script and poster creative.
                                                 Boomerang’s Big Bash will have classic
                                                                                                  C   artoon Network is teaming up with af-
                                                                                                      filiate partners for the second year to
                                                                                                  benefit the Juvenile Diabetes Research
Swim, Boomerang and Cartoon Network.           cartoons; tattoo sheets; balloons; stickers;       Foundation and its nationwide “Walk to
  Adult Swim’s Screening-in-a-Box, Boo-        banners; taggable :20/:10 event spot & tag-        Cure Diabetes,” starting this fall and run-
merang’s Big Bash and Cartoon’s Toon           gable :50/:10 radio spot; customizable mar-        ning through 2006.
Takeover will be co-sponsored by local ad-     keting materials                                      In addition to a public service an-
vertisers and partner with local charities.      Toon Takeover includes a cartoon reel;           nouncement featuring various Cartoon
  Screening-in-a-box will include Harvey       taggable event and tune-on spots; sig-             Network stars, local Walks by participating
Birdman, Attorney at Law; Sealab 2021;         nage; balloons; t-shirts; tattoo sheets;           cable affiliates will feature appearances
Venture Bros. and more; disposable ban-        Frisbees; interactive CD-ROM with free             by Scooby-Doo and giveaways.
ners; air fresheners; stress balls; magnets;   downloads.                                            “We are thrilled to offer — for the
                                                                                                  second year in a row — our cable affili-
                                                                                                  ate partners an opportunity to get more
GRANDE EXPANDS                                 Channel, which had been available to all
                                               subscribers, will be expanded to create a
                                                                                                  involved in their local communities by sup-
                                                                                                  porting such an important cause,” said
ITS ICTV ROLLOUT                               subscription channel. Premium games will
                                               be available on both a monthly subscrip-
                                                                                                  Jennifer Mirgorod, vice president of strate-
                                                                                                  gic marketing, Turner Network Sales.

G  rande Communications will expand distri-
   bution of ICTV’s HeadendWare platform
and services to more markets in Texas, the
                                               tion and pay-per-day basis.
                                                   Grande’s basic level of interactive service,
                                               available to all subscribers, includes news,       Court TV Gets Smart
two companies announced today.
   In addition to the already-launched
markets of Austin, San Antonio and San
                                               sports, weather and information services from
                                               Cloverleaf Digital, plus real estate, business
                                               and automotive classified advertising.
                                                                                                  C  ourt TV signed its first mobile-video
                                                                                                     deal, an agreement to provide content
                                                                                                  to SmartVideo’s 20-channel, $12.95-per-
Marcos, Grande will launch HeadendWare             “We’ve learned from our rollouts in Aus-       month video package.
in Corpus Christi, Midland, Odessa and         tin, San Antonio and San Marcos the great             In addition to supplying its linear
Waco. Grande also is launching new con-        value of offering the best interactive TV avail-   24-hour TV feed, Court TV will provide
tent on its ITCTV-based subscription ser-      able to serve our customers,” said Scott           rebroadcasts of its daytime-programming
vice: Sesame Workshop’s Sesame Street          Ferguson, interim chief executive officer of       block; select video-on-demand and prime-
Games; On the Farm from Flying Rhinoc-         Grande, in a statement. “ICTV delivers a           time shows and specials; and its “Web
eros; and ToonGolf from TournamentOne.         package that includes a suite of attractive        Clicks” news packages.
   Grande also is adding KaraokeTV and         content from some of the biggest brands in            Smart Video works on certain 3G phones
LuckyGolfer from TournamentOne for older       interactive television helping us deliver new,     and PDAs, supporting video frame rates be-
gamers. ICTV said The TvHead Games             quality products to our customers.”                tween 24 and 29 frames per second.




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12    MULTICHANNEL NEWS    Monday, JULY 25, 2005



Cox Briefs Analysts on the Future
                                                     Bowick focused on bandwidth recovery         nel groupings like news and sports — that
BY MIKE FARRELL
                                                   — switched video, digital simulcast, split-    will launch some time in the future.
                                                   ting nodes and reducing service groups            Senior VP of marketing Joe Rooney reit-
PHILADELPHIA — Cox Communications ex-              (the number of homes served by an indi-        erated Cox’s successful bundling strategy
ecs held an informal meeting for a hand-           vidual node) — adding that those mea-          — more than 900,000 customers were tak-
ful of tech analysts Sunday in conjunction         sures will more than free up enough band-      ing all three products in the bundle at the
with the CTAM conference here, touching            width for future services.                                     end of the first quarter and
on subjects ranging from switched video              On the interactive televi-                                   that number is growing.
and digital simulcast to interactive televi-       sion front, senior VP of strat-                                  On the marketing front,
sion and marketing initiatives.                    egy and development Dallas                                     Rooney said that Cox is fo-
  While the analysts were more con-                Clement spoke of Cox’s plans                                   cusing on individual mar-
cerned with technical issues, their interest       for interactive programming                                    kets rather than a nation-
also was piqued by Cox’s moves in HDTV,            guides and multi-room DVRs.                    al plan, and launched a new campaign in
wireless and portability and in marketing            Clement said that Cox already uses two       late May and early June featuring a 3-di-
initiatives.                                       IPGs — Scientific-Atlanta’s SARA and Pi-       mensional computer animated charac-
  Cox CTO Chris Bowick kicked off the              oneer Digital Technologies’ Passport.          ter — called Digital Max — to foster Cox
three-hour meeting, stressing that Cox’s           Multi-room DVRs are being trialed at Cox’s     brand awareness. Already 14 television
current hybrid-fiber-coax infrastructure           northern Virginia market.                      spots have been delivered to the field and
will be more than able to handle any new             Clement said that Cox is working on a        more are to come.
services that come down the pike.                  Mosaic product — a live display of chan-



DAIMLERCHRYSLER TO DRIVE ‘CNN25’ PROMO                                                                WHAT’S HOT HERE
                                                                                                   Continued from page 1


T
     urner Network Sales and Daim-                 affiliates to gain exposure on a local lev-     Media) IPG. Also worth a peek: Gotuit
     lerChrysler are teaming up on a pro-          el through the national promotion with          Media’s VOD clips of young women
     motion tied to Cable News Network’s           DaimlerChrysler’s sponsorship and cele-         trying out for the New England Patriots
25th anniversary.                                            bration of CNN’s 25th anniversa-      cheerleading squad. It’s burning up the
   As part of the “CNN25: Your Keys                          ry,” TNS vice president of strate-    servers in Portland, Maine, for Time
to Driving Auto Sales” promotion,                            gic marketing Jennifer Mirgorod       Warner Cable, Gotuit said.
customers who test-drive dealer-se-                          said in a prepared statement.             Moxi’s demo shows how subscrib-
lected Chrysler, Jeep or Dodge vehicles will re-      “The value to both our affiliates and        ers can use its media center to enable
ceive a CNN25 commemorative DVD, while             DaimlerChrysler, while also driving con-        caller ID on the TV. Its next generation
buyers will receive a DVD-go-anywhere kit.         sumers into local dealerships, is monu-         guide, available next year, will allow
   “This is a unique opportunity for our           mental,” she added.                             subscribers to listen to voicemail
                                                                                                   through their TV, and place outbound
AmericanLife Taps New Marketing Manager                                                            calls with the click of a remote.
                                                                                                       IPG newcomer Hillcrest Labs plans


A
       mericanLife TV named Torrae Lawrence as marketing manager for the network’s                 to show off its guide at a party it’s
       affiliate sales and marketing department. In her new role,. Lawrence will handle            hosting Monday night.
       all affiliate marketing and Web site management to support affiliate sales.                     Conference sessions worth check-
  Prior to joining AmericanLife, she spent six years with Discovery, primarily in affili-          ing out Monday include the 9 a.m.
ate sales and marketing                                                                            keynote address from Ogilvy & Mather
                                                                                                   CEO Shelly Lazarus, and the 11:45

COMCAST NET SALES ADDS RYNN AS VP                                                                  a.m. breakout session on “big ideas
                                                                                                   for fiercely competitive marketing,”
PHILADELPHIA — Sue Rynn has joined Comcast Network Sales as vice president for ad-                 featuring Harvard Business School
vanced-platform sales.                                                                             professor Youngme Moon. For lessons
  Rynn will oversee ad sales for Comcast’s national networks, including E!, Style, G4 and          that could be learned from competitive
OLN. She will initially work on new advertising opportunities for on-demand program-               markets overseas, there’s a 7:30 a.m.
ming services and branch into emerging technologies.                                               breakfast panel featuring top execu-
  Rynn had been vice president of ad-sales development at Time Warner Cable, respon-               tives from UPC, Rogers Cable, Japan’s
sible for implementing advertising features in the development of Mystro TV DVR ser-               J:COM and Spain’s Ono.
vice. She has also worked for In Demand, ReplayTV and Lifetime.

				
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posted:1/16/2009
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