CTAM SUMMIT, MONDAY MORNING, JULY 25, 2005 $10M Contest from ESPN Deportes WHAT’S HOT HERE BY STEVE DONOHUE entrant the opportunity to land BY MIKE RE YNOLDS a soccer ball in an unguarded goal from 50 yards out, then turn PHILADELPHIA — Next-generation interac- ESPN Deportes is looking to kick around and split the uprights tive program guides and media centers up promotional payouts a notch from 40 yards. are among some of the demos worth or 10 — or 10 million. The chance will come at Texas checking out at the “Digital Knockouts” While National Football Stadium during ESPN’s coverage area at this week’s CTAM Summit. League and Major League Base- of the Jan. 2 NFL game between New technology on display includes ball promos have delivered $1 million to the Dallas Cowboys and St. Louis Rams. the i-Guide demo at the Comcast winners and Home & Garden Television If successful, the kicker will pocket a cool Media Center tabletop exhibit; Scien- annually awards a “Dream House” of the $10 million. tific-Atlanta’s new multi-room DVR and same value, ESPN Deportes is raising the The 19-month-old ESPN Deportes, which media center; and the latest version of bar to $10 million with its “Fútball a Foot- counts just under 1 million subscribers, also PDP Interactive’s (formerly Pioneer New ball” contest, which kicks off Monday. wants to reap dividends from the campaign See WHAT’S HOT, Page 12 “This is by far the largest promotion prize by building buzz and driving acquisition in I can remember on the affiliate side in my the Spanish-language sports arena, where it Knockout demos. 23 years in cable,” said Robyn Remick, VP of trails Fox Sports en Español and soccer-cen- affiliate marketing at Disney and ESPN Me- tric Gól TV in the race to connect with the dia Networks. nation’s 10.7 million Latino TV households. The multifaceted, affiliate-tied promo- Remick said ESPN Deportes is insured tion — which reflects the network’s pro- should it have to award the prize. gramming of Latino-targeted sports of- For more on ESPN Deportes’ Fútball ferings and the best of Anglo athletics, a Football, please see Mike Reynolds’ including MLB and NFL action — will story on page one of Monday’s issue of ERIC SMITH afford a randomly selected sweepstakes Multichannel News. ����������������������������� ���������������������� 2 MULTICHANNEL NEWS Monday, JULY 25, 2005 WWE to Roll Out Spanish VOD Fare WealthTV Inks Insight Pact BY R. THOMAS UMSTEAD pling organization would receive a mini- mum fee for each buy. “We’re trying to do everything we can to L ifestyle and entertainment network WealthTV has completed a 10-year carriage deal with Insight Communica- I n a play for more Latino viewers, World demonstrate to the business that we’re de- tions Co. Inc., the ninth-largest MSO. Wrestling Entertainment Inc. will roll livering the WWE fan base to the on-de- The contract covers distribution of out several Spanish-language on-de- mand platform,” he added. “We index well WealthTV in standard digital and HTDV, mand wrestling and sports-entertain- among Hispanic demos with our genre. as well as video-on-demand. ment pay-per-view programs beginning They are among the most loyal groups of The network has recently secured this fall. pay-per-view and WWE consumer-prod- launches in cities such as Los Angeles WWE will offer five to six hours per uct buyers we’ve identified.” and Stanford, Maine, from distributors month of mostly library content consist- While W WE has yet to reach any car- such as Charter Communications and ing of thematic shows, classic matches, riage deals for its new ser vice, Barre- Champion Broadband. wrestler biographies and historic in-ring ca anticipates that operators on board E! Offers Affils Emmy Trips moments, according to WWE Enterprises with its SVOD ser vice might add the executive vice president Tom Barreca. Spanish-language offerings. W WE 24/ He noted that the Spanish-language con- tent would not be available simultaneously on the network’s WWE 24/7 subscription-vid- 7’s roster includes Cox Communica- tions Inc., RCN Corp., Insight Com- munications Co. Inc., Blue Ridge Com- E said that more than 2,200 cable systems have signed up to partici- pate in its “Emmy Extravaganza” affili- eo-on-demand service. Operators don’t need munications, Sunf lower Broadband, ate campaign, which will award five af- WWE 24/7 affiliate deals to secure rights to Massilon Cable and, more recently, filiates a trip for two to the 2005 Prime this transactional Hispanic product. Rogers Cable Inc. in Canada. Time Emmy Awards on Sept. 18. Barreca said WWE will allow operators For more on WWE, please see R. Thom- Affiliates that agree to run a mini- to set the purchase price for the content. as Umstead’s story on page 12 of Monday’s mum of 300 cross-channel spots for E! He would not reveal whether the grap- issue of Multichannel News. can participate in the campaign, which runs from Aug. 28 to Sept. 18. E! said five trip packages will be EXPO TV GETS CHARTER, MEDIACOM DEALS awarded randomly by July 29. The pack- ages include a trip for two to Los Ange- I nfomercial-based video-on-demand service and services from categories ranging from les, three nights in a hotel, and tickets network Expo TV last week announced distri- electronics and technology to beauty, fit- to the Emmys, a limo ride to and from bution deals with Charter Communications ness and entertainment — also has deals the awards ceremony, makeovers at a Inc. and Mediacom Communications Corp. with Bresnan Communications and In- Beverly Hills beauty salon, and dinner The service — which offers merchandise sight Communications Co. for two at a restaurant in Hollywood. ������������������������������ ���������������������� MULTICHANNEL NEWS Monday, JULY 25, 2005 5 Wisdom TV’s Relaunches as Lime Cox to Light Fuse On Demand BY R. THOMAS UMSTEAD Lime will also inherit Wisdom’s 6.5 million subscribers through deals with such MSOs as Comcast Corp., Insight Communications C ox Communications Inc. will add Fuse On Demand to its lineup, the network said Monday. A merica Online Inc. cofounder Steve Co. Inc. and satellite provider EchoStar Com- Fuse said its video-on-demand Case’s entry into the cable-television munications Corp.’s Dish Network. service is the first on-demand music- business will come with a twist. Kettler said the network hopes to pick program service for digital-cable sub- Case’s company, Revolution — which up more subscribers prior to its launch, scribers featuring hit music videos and also owns Miraval Life in Balance Resorts although she would not detail any ne- other programming. — purchased Wisdom TV in April and will gotiation specifics. She added that Lime Viewers can watch up to 75 full-length rename the service Lime. will have appeal beyond traditional niche videos, in addition to artist interviews, The relaunched service, though, will health-conscious viewers. concert footage and “What’s New on largely follow Wisdom’s tack of serving the Lime general manager Noreen Fuse, with content updated biweekly. health-and-wellness category, according to O’Loughlin said the network will also of- Fuse said it has also enhanced network CEO C.J. Kettler. fer a video-on-demand service and fea- Fuse On Demand with exclusive VOD Wisdom was initially founded by the late ture a Web site. programming that allows systems to Bill Turner in 1999. O’Loughlin — the former AMC general custom-tailor on-demand content for Kettler, a former Oxygen Media sales and manger who lost that job amidst alleged local markets, as well as adding inter- marketing executive, said the name and the accounting irregularities at Rainbow Me- active-gaming features network’s tag line — “healthy living with a dia Holdings LLC in 2003 and most recent- Oxygen Shows Its ‘Worth’ twist” — correlates well with its mission of ly was with New York consultancy Sullivan providing information and programming & Co. — said Lime’s multiplatformed ap- that reflects a more eco-friendly lifestyle. At the outset, Lime will retain much of Wisdom’s programming content, Kettler proach will provide greater value to op- erators looking to better serve their sub- scribers. O xygen is launching Worth It!, a cus- tomizable multimedia campaign, in partnership with Cox. The campaign, de- said, but it will integrate more of its own For more on Lime, please see R. Thomas signed to market high-speed Internet to acquired and originally produced shows Umstead’s story on page 64 of Monday’s is- women who have yet to switch from dial- after the first quarter of 2006. sue of Multichannel News. up service, uses customizable TV, radio, print, direct mail and online advertising. deal with the telco. The effort is built around Wolanda, a Black Family Lands Verizon Deal The African-American-targeted service strong, savvy woman and an advocate B lack Family Channel will get a slot on Verizon Communications Inc.’s FiOS TV service as part of a long-term carriage will be available to subscribers of Veri- zon’s expanded-basic service when its video service launches later this year. for high-speed Internet. Wolanda uses her show, Worth It! With Wolanda, to teach women the value of high-speed Internet. ���������������������������������������� ��������������������������������� ���������� ���������� ����������������������������������������������� ���������������������������������������������� ������������������������������������������ ����������� ������������������� ������������������������������� ����������������� ���������������� ���������������������������� ��������������������������������������������������� ����������������������������������������������������������������������� ����������������������������� ���������������������� 6 MULTICHANNEL NEWS Monday, JULY 25, 2005 ‘Turner South Tips’ Ride Again AMC to Bond with Its Viewers T urner Network Sales will renew its “Turner South Tips” initiative in the third quarter. Turner South Tips are vignettes offering A MC is devoting August to a secret- agent man. The network will run “The Complete viewers Southern-style tips from three of Bond: 1962-1989,” featuring17 of the the regional network’s most popular origi- most popular 007 movies. nal programs: 3 Day Weekend, Junkin’ and The month-long marathon will Home Makers (right). kick off with Dr. No — the film that TNS said the Turner South Tips cam- launched the Bond series — Aug. 8, paign is completely customizable, allow- and continue in order through 1989’s ing affiliate partners to target one local License to Kill Aug. 30. sponsor for all three featured Turner South AMC said it will air the full-screen shows or up to three different sponsors for versions of each movie at 8 p.m. (EST/ each particular show. PST), followed by the cable premieres “Due to the overwhelming success of the restored, unedited letterbox ver- of the first- and second-quarter Turn- sions at 10 p.m. er South Tips campaigns, we are very IFC to Debut Series on Web pleased to extend this promotion into the third quarter,” TNS vice president of stra- tegic marketing Jennifer Mirgorod said in a prepared statement. “The campaign provides affiliates with T he Independent Film Channel will debut its first-ever batch of scripted series online. a powerful way to leverage the valuable The network said the debut Turner South brand and three of its episodes of HOPELESs Pictures, Greg the top-rated original programs in their Bunny and The Festival — set to premiere local community,” she added. on IFC Aug. 19 — will debut online (www.ifc.com) Aug. 12. Animated comedy series HOPELESs Yavello Upped at Discovery tion of Discovery’s 16 networks in 17 Pictures is about a dysfunctional Holly- D iscovery Networks promoted Greg Yavello to regional director of affili- ate sales and marketing for the west- states from Discovery’s Los Angeles. Yavello previously was account di- rector of affiliate sales and marketing wood indie dream factory; Greg the Bunny is a comical series of puppet parodies; and The Festival is a satirical comedy ern region. Yavello will oversee distribu- for the northwest region. told from the perspective of fictitious IFC documentarian Cookie. ����������������������������� ���������������������� MULTICHANNEL NEWS Monday, JULY 25, 2005 7 GROUPS CALL FOR ADELPHIA CONDITIONS approval from the FCC and the FTC. Weather Channel Backs BY TED HEARN In comments filed Thursday, the group demand several conditions from the FCC, ‘Weekend View’ on Web WASHINGTON — An array of left-of-center public interest groups is seeking merg- er conditions against Comcast and Time including application of federal program access rules to cable VOD content and a re- quiement that the MSOs provide consumer T he Weather Channel will sup- port its new series Weekend View, premiering Sept. 17, with an Warner after the two cable giants buy with multiple Internet access providers or extensive marketing campaign struggling Adelphia. adhere to network neutrality rules with re- that will include integration with Comcast and Time Warner intend to gard to the Internet content providers. its Web site, weather.com. purchase bankrupt Adelphia and divide The Media Access Project, a public interest Viewers can submit questions the spoils, a $17.6 billion transaction that law firm, filed to deny the merger on behalf to the Weekend View Web site that also includes key system swaps design to the groups. To the extent the FCC approves will be answered on-air by new bolster regional clusters. The deal requires the merger, the groups called for host Dao Vu. The feature known as “Fore- cast for You” fits the program’s TLC ‘Property’ Promo Promises ‘Riches’ goal of extending the emotional connection with viewers such as T LC is offering affiliates nationwide the opportunity to help their subscribers climb with a bride who wants the fore- the property ladder with its “Real Estate Riches” promotional campaign. cast for her wedding day. Other Tapping into the hot real estate trend of “flipping” houses and the populari- integrated marketing will include ty of its new series Property Ladder, the promotion will help affiliates drive subscrib- a consumer “Watch and Win” er growth and generate local ad-sales revenue through an acquisition campaign and a promotion and a special content sweepstakes that arms homeowners with the tools, experts, resources and, for one lucky area on weather.com about Week- winner, cold, hard cash. end View talent and topics. The campaign, beginning in August, will use direct mail pieces featuring special of- The Weather Channel will also fers, as well as print, online and on-air resources, to illustrate to residents and new ho- support the new program with meowners the value of choosing cable television, high-speed Internet and telephony national print ads, outdoor ad- services. vertising, affiliate cross channel From September 6 through October 31, on-air spots will direct consumers to local par- support in select markets, radio ticipating retailers to obtain information about their chance to win TLC’s Real Estate advertising, and on-air promo- Riches Sweepstakes. The grand prize winner gets a “leg up” on the property ladder with tions. Weekend View will run Satur- a home consultation of a lifetime and $5,000 to help put the team’s plan into action and days and Sundays from 7 a.m. to make the home a more profitable investment. 11 a.m. ����������������������������� ���������������������� 8 MULTICHANNEL NEWS Monday, JULY 25, 2005 VH1 Classic Barters With Bands Messina reunion tour. When VH1 Classic began running the tour promotions sic gets plugs at the concerts in winner and a guest received a a few years ago, the network BY STEVE DONOHUE the form of banners or videos trip to Vegas for three nights would take “any tour we could running before the shows. at the Mandalay Bay Resort get,” Sherman said. “We’ve W hile the marketing “It’s a barter deal,” VH1 Clas- and Casino, tickets to a Bena- gotten to the point this year budget for a digital sic general manager Eric Sher- tar concert and a collection of where we have to turn away network with just man said. “Anything we can her CDs. tours.” 38 million subscribers may be do to support artists in touring In exchange for the VH1 pro- VH1 Classic sets aside relatively small, VH1 Classic is great for us. It has helped us motion, the network is includ- about one minute per hour of has found a way to get its brand really brand ourselves among ed in all print ads promoting ad time to promote the tours, splashed at the venues of sev- classic [rock] lovers.” the tour, including “As Seen on Sherman said. Some artists eral major concerts this year VH1 Classic partnered with VH1 Classic” stickers affixed ask the network to “front- without shelling out a dime. EMI Music Marketing and on all of Benatar’s greatest hits load” 30-second spots pro- The network has cut deals Tower Records to hype the re- CDs in retail outlets. moting their concerts when with classic rock artists rang- lease of Pat Benatar’s Greatest VH1 Classic is running sim- tickets go on sale, while some ing from Pat Benatar to The Hits. The network ran a “VH1 ilar promotions with an eclec- of the smaller tours, which Beach Boys, agreeing to run Classic Presents Pat Bena- tic list of bands, including sell ducats over time, ask the free commercials and other tar Live in Las Vegas” sweep- The Beach Boys, Al Green, network to spread out the pro- promotions that market their stakes, which drew 50,000 en- Whitesnake, Donna Summer, motions over a longer period, tours. In exchange, VH1 Clas- trants, according to VH1. The Judas Priest and the Loggins & Sherman added. i-Lifetv Sponsors Sound Of Light Tour olina, West Virginia, Pennsylvania and Ohio. Also sponsoring D igital net i-Lifetv will be a co-sponsor of the upcoming fall tour of Christian rock band Sound of Light. the tour is Compassion International, a relief agency. VOD? Sí Sound of Light is also the title of i-Lifetv’s original music series. The series includes music videos from Christian artists, contests, artists’ interviews and an interactive Web chat. The 25-city tour runs from Aug. 10 through Nov. 5 E nglish-language Latino cable network Sí TV will launch a video-on-demand service on its affiliated systems start- ing in October, according to officials. throughout the Southeast and Mid-Atlantic, with stops in The VOD content will include six hours of programming, Georgia, Florida, Alabama, Tennessee, North and South Car- with 25% refreshed each month. ��������������������������������������������������������������������������������� ��������������������������������������������������������������������������������� ������������������������������������������������������������������������ ������������������������������������������������������������������������������������������� ��������������������������������������������������������������������������������������������� �������������������� ������������ ����������������������������� ���������������������� MULTICHANNEL NEWS Monday, JULY 25, 2005 11 TNS Sets Toons Loose in Field CARTOON AND AFFILS WALK FOR DIABETES T urner Network Sales and cable opera- keychains; t-shirts; and a CD-ROM with tors across the country are letting car- toon characters loose in their markets with local screenings hosted by Adult customizable press release, ad slick, radio script and poster creative. Boomerang’s Big Bash will have classic C artoon Network is teaming up with af- filiate partners for the second year to benefit the Juvenile Diabetes Research Swim, Boomerang and Cartoon Network. cartoons; tattoo sheets; balloons; stickers; Foundation and its nationwide “Walk to Adult Swim’s Screening-in-a-Box, Boo- banners; taggable :20/:10 event spot & tag- Cure Diabetes,” starting this fall and run- merang’s Big Bash and Cartoon’s Toon gable :50/:10 radio spot; customizable mar- ning through 2006. Takeover will be co-sponsored by local ad- keting materials In addition to a public service an- vertisers and partner with local charities. Toon Takeover includes a cartoon reel; nouncement featuring various Cartoon Screening-in-a-box will include Harvey taggable event and tune-on spots; sig- Network stars, local Walks by participating Birdman, Attorney at Law; Sealab 2021; nage; balloons; t-shirts; tattoo sheets; cable affiliates will feature appearances Venture Bros. and more; disposable ban- Frisbees; interactive CD-ROM with free by Scooby-Doo and giveaways. ners; air fresheners; stress balls; magnets; downloads. “We are thrilled to offer — for the second year in a row — our cable affili- ate partners an opportunity to get more GRANDE EXPANDS Channel, which had been available to all subscribers, will be expanded to create a involved in their local communities by sup- porting such an important cause,” said ITS ICTV ROLLOUT subscription channel. Premium games will be available on both a monthly subscrip- Jennifer Mirgorod, vice president of strate- gic marketing, Turner Network Sales. G rande Communications will expand distri- bution of ICTV’s HeadendWare platform and services to more markets in Texas, the tion and pay-per-day basis. Grande’s basic level of interactive service, available to all subscribers, includes news, Court TV Gets Smart two companies announced today. In addition to the already-launched markets of Austin, San Antonio and San sports, weather and information services from Cloverleaf Digital, plus real estate, business and automotive classified advertising. C ourt TV signed its first mobile-video deal, an agreement to provide content to SmartVideo’s 20-channel, $12.95-per- Marcos, Grande will launch HeadendWare “We’ve learned from our rollouts in Aus- month video package. in Corpus Christi, Midland, Odessa and tin, San Antonio and San Marcos the great In addition to supplying its linear Waco. Grande also is launching new con- value of offering the best interactive TV avail- 24-hour TV feed, Court TV will provide tent on its ITCTV-based subscription ser- able to serve our customers,” said Scott rebroadcasts of its daytime-programming vice: Sesame Workshop’s Sesame Street Ferguson, interim chief executive officer of block; select video-on-demand and prime- Games; On the Farm from Flying Rhinoc- Grande, in a statement. “ICTV delivers a time shows and specials; and its “Web eros; and ToonGolf from TournamentOne. package that includes a suite of attractive Clicks” news packages. Grande also is adding KaraokeTV and content from some of the biggest brands in Smart Video works on certain 3G phones LuckyGolfer from TournamentOne for older interactive television helping us deliver new, and PDAs, supporting video frame rates be- gamers. ICTV said The TvHead Games quality products to our customers.” tween 24 and 29 frames per second. ������������������������������ ���������������������� 12 MULTICHANNEL NEWS Monday, JULY 25, 2005 Cox Briefs Analysts on the Future Bowick focused on bandwidth recovery nel groupings like news and sports — that BY MIKE FARRELL — switched video, digital simulcast, split- will launch some time in the future. ting nodes and reducing service groups Senior VP of marketing Joe Rooney reit- PHILADELPHIA — Cox Communications ex- (the number of homes served by an indi- erated Cox’s successful bundling strategy ecs held an informal meeting for a hand- vidual node) — adding that those mea- — more than 900,000 customers were tak- ful of tech analysts Sunday in conjunction sures will more than free up enough band- ing all three products in the bundle at the with the CTAM conference here, touching width for future services. end of the first quarter and on subjects ranging from switched video On the interactive televi- that number is growing. and digital simulcast to interactive televi- sion front, senior VP of strat- On the marketing front, sion and marketing initiatives. egy and development Dallas Rooney said that Cox is fo- While the analysts were more con- Clement spoke of Cox’s plans cusing on individual mar- cerned with technical issues, their interest for interactive programming kets rather than a nation- also was piqued by Cox’s moves in HDTV, guides and multi-room DVRs. al plan, and launched a new campaign in wireless and portability and in marketing Clement said that Cox already uses two late May and early June featuring a 3-di- initiatives. IPGs — Scientific-Atlanta’s SARA and Pi- mensional computer animated charac- Cox CTO Chris Bowick kicked off the oneer Digital Technologies’ Passport. ter — called Digital Max — to foster Cox three-hour meeting, stressing that Cox’s Multi-room DVRs are being trialed at Cox’s brand awareness. Already 14 television current hybrid-fiber-coax infrastructure northern Virginia market. spots have been delivered to the field and will be more than able to handle any new Clement said that Cox is working on a more are to come. services that come down the pike. Mosaic product — a live display of chan- DAIMLERCHRYSLER TO DRIVE ‘CNN25’ PROMO WHAT’S HOT HERE Continued from page 1 T urner Network Sales and Daim- affiliates to gain exposure on a local lev- Media) IPG. Also worth a peek: Gotuit lerChrysler are teaming up on a pro- el through the national promotion with Media’s VOD clips of young women motion tied to Cable News Network’s DaimlerChrysler’s sponsorship and cele- trying out for the New England Patriots 25th anniversary. bration of CNN’s 25th anniversa- cheerleading squad. It’s burning up the As part of the “CNN25: Your Keys ry,” TNS vice president of strate- servers in Portland, Maine, for Time to Driving Auto Sales” promotion, gic marketing Jennifer Mirgorod Warner Cable, Gotuit said. customers who test-drive dealer-se- said in a prepared statement. Moxi’s demo shows how subscrib- lected Chrysler, Jeep or Dodge vehicles will re- “The value to both our affiliates and ers can use its media center to enable ceive a CNN25 commemorative DVD, while DaimlerChrysler, while also driving con- caller ID on the TV. Its next generation buyers will receive a DVD-go-anywhere kit. sumers into local dealerships, is monu- guide, available next year, will allow “This is a unique opportunity for our mental,” she added. subscribers to listen to voicemail through their TV, and place outbound AmericanLife Taps New Marketing Manager calls with the click of a remote. IPG newcomer Hillcrest Labs plans A mericanLife TV named Torrae Lawrence as marketing manager for the network’s to show off its guide at a party it’s affiliate sales and marketing department. In her new role,. Lawrence will handle hosting Monday night. all affiliate marketing and Web site management to support affiliate sales. Conference sessions worth check- Prior to joining AmericanLife, she spent six years with Discovery, primarily in affili- ing out Monday include the 9 a.m. ate sales and marketing keynote address from Ogilvy & Mather CEO Shelly Lazarus, and the 11:45 COMCAST NET SALES ADDS RYNN AS VP a.m. breakout session on “big ideas for fiercely competitive marketing,” PHILADELPHIA — Sue Rynn has joined Comcast Network Sales as vice president for ad- featuring Harvard Business School vanced-platform sales. professor Youngme Moon. For lessons Rynn will oversee ad sales for Comcast’s national networks, including E!, Style, G4 and that could be learned from competitive OLN. She will initially work on new advertising opportunities for on-demand program- markets overseas, there’s a 7:30 a.m. ming services and branch into emerging technologies. breakfast panel featuring top execu- Rynn had been vice president of ad-sales development at Time Warner Cable, respon- tives from UPC, Rogers Cable, Japan’s sible for implementing advertising features in the development of Mystro TV DVR ser- J:COM and Spain’s Ono. vice. She has also worked for In Demand, ReplayTV and Lifetime.