DDB scoops Golden Circle

Document Sample
DDB scoops Golden Circle Powered By Docstoc
					                                                                                                 JUNE 24 2009 B&TTODAY 01
TODAY                                                     MARKETING/
                                                          EDITOR JAMES.LIVESLEY@REEDBUSINESS.COM.AU
                                                          SALES SIMONE.WATERHOUSE@REEDBUSINESS.COM.AU


DDB scoops Golden Circle
DDB Melbourne has won creative
duties on all of Golden Circle’s
brands, which include an array of
cordial, juice and tinned fruit
products, B&T Today can reveal.
   The agency won the business
without a pitch from previous
incumbent BCM. DDB has
already started work on the
   The account move follows
Heinz’s $288m takeover of
Brisbane-based Golden Circle
in December last year.
   Heinz, which has its
Australian headquarters in
Melbourne, decided to consoli-
date the Golden Circle business
with DDB. The agency already
works on several of the food
giant’s brands.
   DDB’s securing of the Golden                                                                                        Instant
Circle account has also led to
Melbourne agency Marmalade                                                                                            access to
taking on the Cottee’s business.
   DDB previously worked on         between April 2008 and March           Circle is a truly iconic
                                                                                                                     your target
the cordial brand, another Heinz    2009. However, Heinz is                Queensland brand.
                                                                                                                     B2B qualified and
acquisition, but it has been        expected to significantly boost           “It has been off the radar for
                                                                                                                    personalised records
decided to hand the account to      the brand’s media spend follow-        a while, but we intend to get it
                                                                                                                   160,000 Australia wide
Marmalade to avoid a clash          ing DDB’s appointment.                 back on track. This win is based
with Golden Circle.                    Andrew Little, group manag-         on the great work we’ve already
   According to Nielsen AIS,        ing director at DDB, told B&T          done for Heinz.”
Golden Circle spent just            Today: “As a Queenslander                 To comment click here.
$500,000 in main media              myself, I know that Golden             OLIVER MILMAN

Maxus sparkles with Secrets
Maxus Melbourne has continued       munications agency Davidson            Zealand. Founded in 2000, the
its new business winning streak,    Branding which also works with         jewellery retailer is planning fur-
capturing the media account of      Secrets agency.                        ther expansion overseas.              Annual reports
diamond retailer Secrets.              Maxus’ securing of the                 Richard Smith, managing
    The agency won the business,    Secrets business will see the          director of Maxus Melbourne,          Brochures
which is valued at approximately    retailer added to a growing            said: “We have an impressive ros-     Business cards
$1.5m, without a pitch.             client list, with recent additions     ter of retail clients across a        and more…
    Secrets previously used         including Jetstar and Monash           great many categories, but this
Quattro Media for its planning      University.                            one is unique so we're very much
and buying, but it’s understood        Secrets has 21 stores in            looking forward to working on it.”
that Maxus was able to leverage     Australia, including all the major        To comment click here.             T 03 9387 0999
its alliance with brand and com-    capital cities, and three in New       OLIVER MILMAN               
                                                                                               JUNE 24 2009 B&TTODAY 02

Marketing and ad employers still down
Employers in the advertising, mar-    els during the July to September     all states recording a rise in           “The employment landscape
keting and media industries are       2009 period, a strong increase       employment prospects com-             remains mutable and we should
still downbeat about their            on last quarter’s record low of      pared with the previous quarter.      view this result as a stabilisa-
prospects, despite an overall rise    0.8%.                                NSW and Victoria, which had           tion in employer confidence
in business confidence, according         This confidence has yet to       fallen into negative expecta-         rather than assuming the start
to a new report.                      reach those in advertising, mar-     tions, have returned to a posi-       of a consistent upward trend.”
    The latest Hudson report on       keting and media, with Hudson        tive confidence rating of 4.1%           The Hudson Report:
employment expectations found         blaming shrinking marketing and      and 5% respectively.                  Employment Expectations sur-
that 4.3% of companies in             media budgets for the caution.           The financial services and        vey, was based on interviews
advertising, marketing and                The report states that there     retail industries also experi-        with 6,362 employers across 19
media intended to reduce their        is an increased focus on return      enced welcome boosts, although        core industry groups in
permanent staff numbers over          on investment in marketing, with     the latter sector still has just      Australia.
the next quarter.                     planned activity being either        1% net positive confidence.              To comment click here.
    The continued pessimism           scaled back or cancelled.                “Whilst it’s welcome to see       OLIVER MILMAN
contrasts with overall employer           Hudson identified                this rise in optimism in the busi-
sentiment, with Hudson report-        Woolworths and Coles as              ness community, Australia              >     COMMENT
ing a rise in confidence for the      notable exceptions to the list of    remains undoubtedly in the
first time since March 2009.          brands planning to cut market-       midst of one of the most tumul-         TELL US WHAT
    A net 6.5% of Australian          ing budgets.                         tuous economic periods in mod-          YOU THINK
employers reported an intention           The general lift in confidence   ern history,” said Mark Steyn,
to increase permanent staff lev-      was felt across Australia, with      CEO of Hudson in ANZ.
                                                                                                                   CLICK HERE

Agency opens to service film industry
A full-service ad agency has been     quality content” through adver-      terms of production for               on projects of all sizes. It is cur-
launched by members of the Aus-       tising and marketing activity.       Australian film, and we want to       rently looking for skilled adver-
tralian film industry to exclusive-      With a focus on the strategic     create a vehicle that distribu-       tisers and marketers to join the
ly service producers and distrib-     side of campaigns, the agency        tors, producers and investors         agency, including someone to
utors and help them draw bigger       will either partner with distribu-   can utilise…I see so many film-       head the business.
movie audiences.                      tors’ marketing teams to do the      makers put their heart and soul          “We are currently seeking
   The agency, Hard Day’s Night,      ad creative, or produce it in-       into good films, but they aren’t      someone with a profile and track
was founded by Josh Pomeranz,         house.                               getting the audience they should      record of success from outside
business director at post-pro-           Pomeranz described the            be. We need to get more people        the film industry to lead Hard
duction company Spectrum              agency as a “one stop shop for       to see Australian films, and we       Day’s Night, as we think the
Films, and Rachel Dixo, head of       advertising and marketing            want to help make a difference,”      industry needs a fresh set of
consulting business Handshake         expertise for our industry.”         he added.                             eyes,” said Pomeranz.
Media, with the aim of better            He added: “We are currently          Pomeranz added the agency             To comment click here.
monetising the industry’s “high       experiencing a boom year in          will have the flexibility to work     CELIA JOHNSON

Oz TV shines at TV marketing awards
SBS, MTV Networks Australia and       seas. The MTV Australia brand-       bronze for its promotion of Top       channels enabling people to
the Seven Network, were among         ing campaign received the gold       Gear Australia and First              share in our content.”
the Australian TV broadcasters        award in print, television and       Australians.                             The Seven Network also
that took home gold at the Pro-       integrated categories.                  Jacquie Riddell, SBS market-       bagged four golds, including a
max/BDA Promotional and Mar-             SBS was also awarded three        ing director, said: “I believe this   campaign for Dirty Sexy Money
keting Awards Competition held        golds, taking out the top prize in   recognition is a testament to         and Gladiators.
in New York.                          the                                  the strong relationship we have          A number of Foxtel channels
   MTV dominated the medal            outdoor/environmental/transit        with our creative agency, US          also picked up gold, with TV1
table, bagging seven golds and        category for its Tour de France      Sydney. It is through our part-       snagging a total of five.
two silvers. The majority of          – Federation Square campaign         nership that we have been able           To view all the winners click
awards were picked up for the         as well as in the stunt promotion    to consistently generate and          here.
rebrand campaign it rolled out        category for the same cam-           execute smart, fresh marketing           To comment click here.
last year across a number of          paign. The public broadcaster        ideas. And we are always looking
channels in Australia and over-       also picked up two silvers and a     at new and emerging media             CELIA JOHNSON
                                                                                                 JUNE 24 2009 B&TTODAY 03
        TV RATINGS                                                              >    IN BRIEF
Top 15 programmes for Tuesday 23 June OzTAM data                               BlueFreeway to go private           Sensis targets temperature
(Total people 5 city metro)                                           m’       Troubled digital marketing serv-    Sensis MediaSmart has used
                                                                               ices group BlueFreeway has          temperature-targeting technolo-
1. Talkin’ ‘Bout Your Generation Ten                              1.754        been given the green light to go    gy in a new digital campaign for
2. Masterchef                    Ten                              1.596        private and will cease trading on   Difflam throat lozenges which
3. NCIS – 8:30pm                 Ten                              1.592        the ASX tomorrow. The Federal       sees ads delivered to consumers
4. Seven News                    Seven                            1.574        Court of Australia has today        in cold temperatures. The cam-
5. Today Tonight                 Seven                            1.342        approved the scheme of              paign for the iNova
6. The Zoo                       Seven                            1.341        arrangement in which majority       Pharmaceuticals product, which
7. Find My Family                Seven                            1.322        shareholder Michael Hannan’s        includes banner ads across
8. NCIS – 9:30pm                 Ten                              1.287        IPMG will buy the group for a       BigPond's online and mobile por-
9. A Current Affair              Nine                             1.251        cash price of $0.04 per share.      tals as well as online weather
10. Nine News                    Nine                             1.245        Shareholders have also              site Weatherzone, enables the
11. All Saints                   Seven                            1.197        approved the deal.                  brand to connect with people
12. Home and Away                Seven                            1.140                                            when they are most prone to
13. ABC News                     ABC                              1.061        KDPR wins new work                  getting a sore throat - when the
14. Two and a Half Men – 7:00pm Nine                              1.025        Full-service communications         day's maximum forecast falls
15. Ten News                     Ten                              1.019        agency, KDPR, has secured           below 18 degrees. Developed in
                                                                               Lexus, A2 Milk, Di Bella, Merlo     partnership with New Dialogue
                                                                               and Lindt as sponsors of the        and Jack Watts Currie, the cam-
                                                                               annual Coffee and Chocolate         paign will run until the end of
The Nine Network was pushed into third place last night with Ten romping       Affair in Brisbane on behalf of     August.
home into first place. Talkin' 'Bout Your Generation for Ten pulled in 1.754   its long-term client Brookfield
million, with Masterchef earning an audience of 1.596 million in second.       Multiplex. This is the second
Seven had a share of 26.7%, followed by Nine with 21.4%, ABC 15.6% and         year the agency has been            Optus opens doors early
SBS 4.4%.                                                                      involved in sponsorship and         Optus has said it will open three
                                                                               media campaigns for this event,     of its stores from midnight
                                                                               which launched last year.           tomorrow (Thursday) following
                                                                               Headquartered in Brisbane,          demand for the new iPhone 3G
                                                                               KDPR has a stable of national       S. The stores opening their
   IN THE NEXT ISSUE OF                                                        and Queensland-based clients
                                                                               across the professional services,
                                                                                                                   doors are George St, Sydney,
                                                                                                                   Bourke St, Melbourne and
   B & T M AG A Z I N E :                                                      property, fashion, travel and       Queen St, Brisbane.
                                                                               hospitality industries.
   Tomorrow's World: B&T
   looks at the next wave of
   new media innovations
   which are taking shape in
   labs, ivy-covered

   institutions, R&D bureaus
   and military bunkers in all
   corners of the globe, and
   how they will impacting on
   News Analysis: After
   spluttering through the past
   few months, Australia’s auto
   industry is geared for a
   barnstorming finish to the
   year. B&T talks to the
   marketing chiefs at some of the top automotive brands.
   Yes, No, Maybe: Following The Newspaper Works decision
   to tender for a new readership measurement system, does
                                                                                           A DV E R T I S E
   the current provision need to be reformed?
   Profile: Fairfax Digital MD Pippa Leary reviews the group’s                               CONTACT JAMES DENNIS:
   recent top-level upheavals and likens the way ahead for                                        02 9422 2143
   digital media to crossing a river one stone at a time.
                                                                                                   OR E-MAIL
   When Direct meets Digital: How the direct marketing                              JAMES.DENNIS@REEDBUSINESS.COM.AU
   sector is progressing in integrating digital into traditional

   B&T magazine out June 26.
                                                                                              CLICK HERE
   To subscribe, click here
                                                                                           JUNE 24 2009 B&TTODAY 04

Three Gold in Media Lions for Oz
Advertising agencies again out-    McDonald’s on ‘Australia’s Most         This year’s Media Lions             the jury by Henry Tajer, chief
performed their media counter-     Loved Songs’ and another             results are an improvement on          executive of Universal McCann
parts winning eight Media Lions    Bronze for ‘Pimp My Kettle’. Its     last year when Australia won           Asia-Pacific. He said: “What was
across Australasia, with media     sister office in Auckland also       just two Bronze Lions, with only       quite clear in all of our submis-
agencies taking five awards.       won a Bronze for Bridgestone         one of those coming from a             sions whether gold or bronze,
    Australia won three Gold       ‘The Driving Force’.                 dedicated media agency.                was that we are a market that
Media Lions, including more           Direct marketing specialist          Jury President Nick Brien,          understands results in true
metal for CumminsNitro’s ‘The      Lavender grabbed two Bronze          president and chief executive          terms. There were a lot of
Best Job in the World’ campaign.   for its campaign ‘The Longer         officer of Interpublic’s               entries with broad results, or
    Lowe Sydney’s ‘The Missing     They’re Here’, while 303 Perth,      Mediabrands, said the entry cri-       not linked back to the client, but
‘H’’ for Football Federation       Leo Burnett Sydney and               teria had changed this year and        in almost every example I saw
Australia and Starcom              ZenithOptimedia were all             “we significantly upweighted           from Australia the results were
Melbourne’s ‘Strauchanie           awarded Bronze also.                 the focus on ROI and accounta-         holistic in their measure and in
Sponsorship’ also won Gold,           For New Zealand, as well as       bility. We received many entries       their effectiveness.”
while the Gold for                 OMD, Colenso BBDO and                that very big ideas, that had             Last year’s chairman of the
CumminsNitro adds to their         TBWA\Whybin won Bronze.              good execution, but failed to          Media Lions award was left red
stellar tally of yesterday when       The Grand Prix was awarded        deliver a level of rigour in prov-     faced after the Grand Prix win-
the Tourism Queensland cam-        to JWT Tokyo for a campaign          ing that these had been suc-           ning work was entered by the ad
paign won two Grand Prix in PR     that saw KitKat bars used as         cessful results. The focus here        agency and not the media
and Direct.                        good luck messages that could        was solutions, solutions that          agency, which he was from.
    OMD Sydney picked up a         be purchased and posted within       worked.”                                  To comment click here.
Silver for its work with           Japanese post offices.                  Australia was represented on        HEATHER JACOBS IN CANNES

Lions            Agency                     Advertiser                           Campaign
 Gold Lions      Lowe Sydney                Football Federation Australia        ‘The Missing ‘H’’
                 Starcom Melbourne          Mars                                 ‘Strauchanie Sponsorship’
                 CumminsNitro Brisbane      Tourism Queensland                   ‘The Best Job in the World’
 Silver Lions    OMD Sydney                 McDonald’s                           ‘Australia’s Most Loved Songs’
 Bronze Lions    Lavender Sydney            Youth Off the Streets                ‘The Longer They’re Here’ (best use of outdoor)
                 Lavender Sydney            Youth Off the Streets                ‘The Longer They’re Here’ (charities, public heath & safety)
                 303 Perth                  Ikea                                 ‘Guerilla Garbage’
                 Leo Burnett Sydney         World Wildlife Fund for Nature       ‘Vote Earth Monuments’
                 ZenithOptimedia            Lion Nathan                          ‘TED696 Project’
                 OMD Sydney                 San Remo                             ‘Pimp My Kettle’

Lions           Agency                                         Advertiser                              Campaign
Bronze Lions OMD Auckland                                      Bridgestone                             ‘The Driving Force’
                TBWA\Whybin                                    Adidas New Zealand/New Zealand Rugby    ‘This is not a jersey’
                Colenso BBDO Auckland/Aim Proximity Auckland   Yellow                                  ‘Treehouse Restaurant’

                                                    I N T O M O R R O W ' S B & T T O DA Y

                                                           CANNES SPECIAL
                                                    ✱   PRESS LIONS WINNERS
                                                    ✱   CYBER LIONS WINNERS
                                                    ✱   DESIGN LIONS WINNERS
                                                    ✱   YOUNG CYBER LIONS WINNERS
                                                                                                     JUNE 24 2009 B&TTODAY 05

Triumph in Young Media Lions
Australians Lauren Cassar and Tris-                                                                                     the world hunger crisis.”
tan Burrell of Universal McCann                                                                                            Her teammate, Burrell, who is
have won the Gold Medal in the                                                                                          a media planner at UM, added
Young Lions Media Competition.                                                                                          that the competition was harder
   The competition asked the 25                                                                                         than he expected. "But it was a
international teams to create an                                                                                        really motivating brief, and that
innovative media/contact strate-                                                                                        kept us motivated. The idea came
gy to raise awareness and fund-                                                                                         out of a casual conversation, and
ing to help feed 59 million hungry                                                                                      we just got cracking on it.”
people for the World Food                                                                                                  The duo received their Gold
Program, the United Nations                                                                                             Medal overnight during the
frontline agency in the fight                                                                                           Media, Radio and Outdoor Lions
against global hunger.                                                                                                  Awards ceremony. Judges were
                                       BURRELL (LEFT) AND CASSAR (RIGHT) COLLECT THE GOLD
   Their winning Aussie entry                                                                                           Hee-il Shin, executive director,
‘Abolish the penny’ revolved          in that particular nation.                  have done Australia proud and         Samsung Electronics France,
around prompting people to                UM communications strate-               we are appreciative to News           Steve Blakeman, chief planning
donate their lowest form of cur-      gist Cassar said they were                  Limited and our agency,               officer, Mediabrands Singapore,
rency – the one cent, two cent        shocked with the win.                       Universal McCann to have given        Alan Cohen, CEO of OMD USA,
and five cent coins or pennies            “We knew that we had a strong           us the opportunity to compete.        and Bonnie Barest, EVP and man-
stored in jars at home because        idea and we hoped that it would             The brief was delivered with such     aging director of Optimedia US.
they are too small to use – to the    please the judges but we knew               intense passion that we wanted           Silver went to Belarus and
WFP. This would then be applied       that there was really tough com-            to give the challenge justice and     Bronze went to the US.
across different nations to ‘abol-    petition in the category,” she said.        were inspired to build a strategy        To comment click here.
ish’ the smallest form of currency    “We are extremely pleased to                that truly could help to eradicate    JAMES LIVESLEY IN CANNES

Just one Lion in Outdoor for Australia
Leo Burnett Sydney has taken a        the world’s most famous monu-              performed their versions of the        tor Rob Belgiovane. He said:
Gold Lion for its Earth Hour ‘Mon-    ments were plunged into dark-              new songs on the streets of New        “Australia did really well in the
uments’ campaign, Australia’s only    ness for Earth Hour 2009.                  York, with video recordings of         finalist stage, but once it got
Lion in the Outdoor category.            Five Grand Prix were award-             the songs then going viral on the      down to all the finalists from
    The result will be a disap-       ed to entries from South Africa            internet.                              around the world, you would
pointment for Saatchi & Saatchi       for a campaign for The                        Much of the talk from the           have to say that some of the
Sydney which had seven short-         Zimbabwean newspaper, which                jury revolved around the use of        Australian work looked too tra-
listed nominations. Across the        saw real Zimbabwean money                  technology in outdoor, and the         ditional and it sort of got
Tasman it was a different story       used to make up the ‘Trillion              proliferation of non-traditional       gazumped by some of that new
however as Saatchi’s Auckland         Dollar Billboard’ as part of a             forms of outdoor.                      thinking like The Zimbabwean.”
office scored two Bronze Lions.       fundraising campaign for The                  Jury president Akira Kagami,           “There were some real high-
Top New Zealand honour went           Zimbabwean which had been                  global executive creative direc-       lights for Australia but you
to Colenso BBDO which won a           forced out of the country by the           tor at Dentsu, said: “We’re tried      could see we were getting
Silver Lion for its campaign          Zimbabwean government.                     really hard to find out what is        slightly outdone in some of the
‘Haunting Girl’ for Rodney               The Zimbabwean campaign                 the future, and what do we have        technology areas and probably
District Council, bringing the        was run close by a US campaign             today, we did not think about          we had a lower list of entries
Kiwi total to three Lions.            from BBH for the launch of the             the past.”                             from day one.”
    Leo Burnett’s Gold came for       Oasis album ‘Dig Out Your Soul’.              Australia was represented by           To comment click here.
its ‘Monuments’ campaign where        To promote the launch buskers              BWM executive creative direc-          JAMES LIVESLEY IN CANNES

 Lions                                Agency                                    Advertiser                             Campaign
 Gold Lions                           Leo Burnett Sydney                        WWF                                    ‘Monuments’

 Lions                       Agency                                      Advertiser                        Campaign
 Silver Lions                Colenso BBDO Auckland                       Rodney District Council           ‘Haunting Girl’
 Bronze Lions                Saatchi & Saatchi Auckland                  Rodney District Council           ‘Grenade’
                             Saatchi & Saatchi Auckland                  DB Breweries                      ‘Roller Blader’‘Gangster’ ‘Hockey Player’
                                                                                             JUNE 24 2009 B&TTODAY 06

Australasia bombs in Radio Lions
Australia and New Zealand have       New York for Horse Racing               New Zealand juror James           handed out last year we were
bombed at the Radio Lions, pick-     Events’ ‘Puppies’, ‘Dance Club’,     Mok, ECD of DraftFCB New             shocked, it seems extraordinari-
ing up just one bronze award.        ‘Oktoberfest’ and ‘Son’. The long-   Zealand, said he was impressed       ly generous. If you are awarding
    The sole Lion came for           running Bud Light Beer cam-          with the some of the shortlisted     true creativity you have to
Saatchi & Saatchi’s Auckland         paign, which won the Grand Prix      work from Australia and New          recognise something that is
Toyota Prius campaign,               in 2005 and again in 2006 was        Zealand particularly                 fresh, original, brave or incredi-
‘Billboard’, ‘Newspaper Ad’ and      given Slver for one spot, ‘Mr        Whybin\TBWA Sydney\Tequila’s         bly well done to win something.
‘Direct Mail’.                       Golf Tournament Quiet Sign           campaign for Adults Surviving        Just because it is good doesn’t
    A tough jury handed out a sin-   Holder’.                             Child Abuse, which he was dis-       mean it should win metal, which
gle Gold and two Silvers out of         Jury president Matthew Bull,      appointed didn’t win metal, but      is why being shortlisted should
all 33 Lions awarded, compared       CCO Lowe Worldwide, South            conceded it was a hard jury.         be an honour because to have
to a tally last year of 48.          Africa, said it was a tough, but        “This is a medium that has        made it to the shortlist is a
    The results were even more       very fair jury. He added that the    been around for a long time and      great achievement.”
disappointing for New Zealand        Grand Prix was an “engaging and      only uses really once sense,            Last year Australia won one
which had 11 shortlisted entries     entertaining piece” that was         which is audio, so you are really    Silver Lion in Radio, while New
compared to Australia’s five.        “fabulously written” and in the      limited in the number of ways        Zealand picked up one Silver
Australia had 53 entries and         jury’s opinion “it took an excep-    you can use that, to a certain       and two Bronze.
New Zealand 26 this year.            tionally brave client to have the    degree,” said Mok. “When we             To comment click here.
    Gold went to Devito/Verdi        vision to buy the work.”             heard how much metal was             JAMES LIVESLEY IN CANNES

 Lions                        Agency                                      Advertiser           Campaign
 Bronze Lions                 Saatchi & Saatchi Auckland                  Toyota Prius         ‘Billboard’, ‘Newspaper Ad’, ‘Direct Mail’.

Five entries make Design Lions shortlist
Australia has secured five short-    BMF all got one a piece.             Design this year, with Australia     total number of shortlisted
listed nominations in the Design        For New Zealand, Colenso          going from 21 to 29, and New         entries from all countries this
Lions, while New Zealand has         BBDO was shortlisted twice,          Zealand from 27 to 11.               year was 157.
three.                               with the other going to ALT             Launched in 2008, Australia          Winners will be announced
    Leo Burnett Sydney grabbed       Group.                               picked up two Lions in this cate-    tomorrow.
two shortlists, while JWT               Both Australia and New            gory last year, with New Zealand        To comment click here.
Sydney, Saatchi & Saatchi and        Zealand had fewer entries into       walking away empty handed. The        JAMES LIVESLEY IN CANNES

 Agency                                          Advertiser                                      Campaign
 Leo Burnett Sydney                              World Wildlife Fund For Nature                  ‘Earth Hour – Vote Earth Design’
 Leo Burnett Sydney                              McDonald’s Australia                            ‘Nature Trays’
 JWT Sydney                                      Johnson & Johnson                               ‘Hands’
 Saatchi & Saatchi                               Sony Australia                                  ‘Sony Brand Book’
 BMF                                             Lion Nathan                                     ‘TED696 Project’

 Agency                                         Advertiser                                       Campaign
 Colenso BBDO Auckland                          Papakura & Franklin District Council             ‘Bleeding Billboard’
 Colenso BBDO Auckland                          Alzheimer’s New Zealand                          Alzheimer’s Pen
 ALT Group Auckland                             Hudson Gavin Martin                              ‘Hudson Gavin Martin Identity’
                                                                                              JUNE 24 2009 B&TTODAY 07

Clems dominates Oz entries in Cyber
Clemenger BBDO Sydney domi-          ‘Signs’ for Coca-Cola Eurasia.       from 66, while New Zealand had        Drunk Monkeys, while Greg
nates the shortlist among Aus-          Clems Sydney scored four          16 down from 25. Last year            Wood, creative director at
tralian agencies in this year’s      shortlists for its work with Sega    Australia won one Silver Lion,        Publicis Digital is the juror from
Cyber Lions, making up five of       Australia and one other for its      while the Kiwis picked up one         New Zealand.
Australia’s total of eight.          AWARD Awards campaign, ‘Call         Silver and Bronze.                      Winners will be announced
   New Zealand’s entries have        for Entries’.                           Australia is represented on        tomorrow.
resulted in just one finalist from      Australia put in a total of 76    the jury by Mark Ashley-Wilson,         To comment click here.
Publicis Mojo and its campaign       entries to Cyber this year up        head of interactive at Three          JAMES LIVESLEY IN CANNES

Agency                                          Advertiser                                        Campaign
Clemenger BBDO Sydney                           Sega Australia                                    ‘Lollypop’
Clemenger BBDO Sydney                           Sega Australia                                    ‘Clown’
Clemenger BBDO Sydney                           Sega Australia                                    Pony
Clemenger BBDO Sydney                           Sega Australia                                    ‘Offset the Evil’
Clemenger BBDO Sydney                           AWARD                                             Call for Entries
George Patterson Y&R Melbourne                  Schweppes Spring Valley                           ‘Save Your Sensible’
Droga5/Future Buro Sydney                       Virgin Mobile Australia                           ‘Right Music Wrongs’
CumminsNitroBrisbane                            Tourism Queensland                                ‘The Best Job in the World’

Agency                                          Advertiser                                        Campaign
Publicis Mojo Auckland                          Coca-Cola Eurasasia                               ‘Signs’


View from Outdoor Lions: Rob Belgiovane
                                     legitimate reason to come in         done.                                 entries which are more about
                                     order to judge it for a second          The Outdoor Lions have now         the technology, rather than a
                                     time, really gave us a reason to     developed into an unusual cate-       great idea. And the jury had to
                                     invest in the trip.                  gory, split into three distinct       watch out for that, you’re still
                                         It’s probably the best learn-    areas. Posters as we know             there to reward great thinking,
                                     ing experience any creative          them, traditionally what out-         nothing else. It’s not the fact
                                     director can have. You would         door was about. Then there is         that the billboard talks to you,
                                     not normally subject yourself to     the interactive outdoor format        but rather what it says.
                                     four or five days of doing noth-     – billboards you can talk to, bill-       And now its means the clas-
                                     ing but looking at the interna-      boards that talk to you, for          sic format, the great picture
                                     tional ad scene morning until        example. And then outdoor             and a logo, have to be that much
                                     night.                               events and ambient. It’s no           better, because they are com-
                                         And in the year where every-     longer about just judging a           peting against phenomenal
Rob Belgiovane, is executive cre-    one is suffering from the GFC        great line or great thought. It’s     event based ideas. So in truth,
ative director at BWM and mem -      it’s probably more important         become more difficult to judge        it’s improved the quality of the
ber of the Outdoor Lions jury        than ever to be able to attend       because how do you compare an         classic-style poster work.
                                     something like this, and see how     outdoor event, like the launch of         A lot of the work we’ve seen
It was a surprise to be invited to   other countries are reacting to      the Oasis album Dig Out Your          has been around the use of digi-
judge at Cannes this year (Bel-      it. For example, two or three of     Soul, to a poster like The            tal technology and that’s a
giovane replaced DDB’s national      the judges were from Latin           Zimbabwean, the Grand Prix            marked distinction from last
ECD Matt Eastwood at late            America and they’ve been             winner?                               year. I believe it is has emerged
notice) but not many people get      through nothing but crisis for          Many of the entries used new       out of a need for people to be
asked to judge Cannes once, let      the last ten years, and crises       technologies, but the jury            more creative, in difficult eco-
alone twice.                         that make what’s going on for us     always had in front of mind that      nomic times. We don’t have as
   At Cannes there is so much        look like nothing at all. And in     technology is not an idea. The        much money, but ideas don’t
benefit and learning through         truth, most of them have said it     emergence of these technolo-          cost money.
being able to attend, so having a    lead to much better work being       gies has lead to a plethora of            To comment click here.
                                                                                          JUNE 24 2009 B&TTODAY 08

                                                                                                        A 2Z
                                                      nurture, update or

          graphic & web gurus
                                                      alert thousands
                                                      of customers
                                                                                                           mediabi net
                                                                                                                The networking, search and information
                                                                                                               site for the media and marketing industries

                       Lottery Permits
 SALES AND MARKETING    Management                                         Reach the world with video

                                                                           AGENCIES & CONSULT

                                           Advertise in the
                                         classifieds listings:
                                               email –


                                                                                                            Advertise in the
                                                                                                          classifieds listings:
                                                                                                                    4 months

Shared By:
Description: DDB scoops Golden Circle