Customize the Brand by P-Wiley

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									Customize the Brand
Editor: Torsten H. Nilson



Edition: 1
Description

This book explores the increasingly important topic of brand building within the one-to-one concept. It
explains how to achieve what all marketers dream about a product or service customized for each
individual customer that is both a good value for the customer and a profitable venture for the producer. It
uses practical tools and case studies to show how a company can optimize its brand marketing
resources.
Reviews

"...our new guru...Nilson's book ranges over a good deal of ground..."

								
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