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					January 2010: Android Handset Mix
       iPhone vs. Android US Map
                                                                                                       boombox.myxer.com
Since 2005, Myxer has been delivering mobile entertainment to
consumers on every major mobile device platform and carrier network.
To date, we’ve delivered more than a billion ringtones, wallpapers, videos,
games, and applications over the mobile internet to an active community
of millions.




                                                                              MYXER’S BOOMBOX REPORT | Android Handset Mix
This monthly report provides a transparent view into the behavior of our
users in order to reveal trends and consumer preferences we believe
are relevant to those involved in the quickly evolving mobile, music, and
advertising industries.


We hope you enjoy, and are able to gain a great deal of insight from this
and the coming reports we will be publishing. This truly is an exciting
time for the many industries involved in the rapidly changing mobile
landscape and Myxer is pleased to contribute to the ever growing pool of
knowledge in the space.


-Myk Willis
Founder and CEO, Myxer
                                                                                                                             1




                                                                                                                   boombox.myxer.com
                      Table of Contents

Overview / Report Insights .............................................. 2

                          Android Handset Mix

Gender Mix........................................................................ 3

Average Downloads by Gender ........................................ 4

Age Breakdown ................................................................ 5




                                                                                       MYXER’S BOOMBOX REPORT | Android Handset Mix
Genre Preferences............................................................. 6

Average Time on Site........................................................ 7

                   iPhone / Android Comparison

U.S. Map: User concentration by State ............................ 8




About Myxer and Methodology ........................................ 9
                                                                                                                                   2




Overview




                                                                                                                                            boombox.myxer.com
In this month’s BoomBox Report we will focus on the Android handset mix on Myxer. Currently there
are over 350,000 unique registered users on the Myxer platform using one of the 13 supported Android
handsets. For the purposed of this report we have narrowed our focus to 9 of the 13 devices. The
reason being is that four of the devices (HTC Magic, Samsung Galaxy, Motorola Backflip, and HTC
Tattoo) have comparatively low volumes of traffic and we do not believe the sample size is large enough
to report on. Although these devices are not represented in the graphs that follow it is still relevant
to mention these devices, as they are supported by Myxer’s delivery platform but have yet to gain
significant traction.

We are also excited to publish a map showing the concentration of users on the iPhone and Android
operating systems throughout the United States. Over one million Android and iPhone users were
tracked across the United States and a state by state comparison was made to determine which
operating system controlled the majority of each state. We will revisit this map on a quarterly basis in




                                                                                                                   MYXER’S BOOMBOX REPORT | Android Handset Mix
order to show the trending growth of the Android OS in comparison to iPhone and to see which states
and region each operation system is more or less relevant.


Reports Insights

  • 75% of registered Myxer users with the Google’s Nexus One phone are Male.

  • On every Android handset seen by Myxer the average woman downloads more mobile
    entertainment than the average man.*

  • Google’s Nexus One has the largest percentage (54%) of registered Android users over
    the age of 24.

  • Motorola DROID users on Myxer consume the least amount of mobile entertainment, with
    the average user downloads 4 pieces of content per month. This is compared to users on the
    Samsung Behold II who initiated over 14 downloads a month.

  • iPhone has more registered Myxer users than Android users in 37 states.




                                            *This trend is not exclusive to Android devices, but is common among
                                            many of the handsets seen by Myxer.
                                                                                                                     3




Android Handset Mix - Gender Mix




                                                                                                                           boombox.myxer.com
 • Google’s Nexus One is the ‘manliest’ of all the Android Handsets. 75% of registered
   Myxer users with the Nexus One phone are Male.

 • The Samsung Behold II and the HTC myTouch both have the largest percentage of
   female user’s on Myxer, with 67% of users on each handset being female.




                        Gender Mix on Android Handsets
                               Myxer Platform - January 2010

                          0%            25%             50%            75%                 100%




                                                                                                  MYXER’S BOOMBOX REPORT | Android Handset Mix
   Google Nexus One                               75%                                25%

       Motorola Droid                       57%                                43%

            HTC Hero                  47%                                53%

       HTC Droid Eris             43%                                  57%

     Samsung Moment               42%                                  58%

       HTC Dream (G1)            39%                               61%

         Motorola CLIQ          35%                              65%

          HTC myTouch          33%                               67%
      Samsung Behold II         33%                              67%




                                       Male             Female
                                                                                                                         4




Android Handset Mix - Average Downloads by Gender




                                                                                                                     boombox.myxer.com
 • In January 2010 the average woman downloaded more mobile entertainment than the
   average man across every single Android device.

 • Motorola DROID users are the least active consumers on the Android operating
   system, with the average user consuming 4 pieces of mobile entertainment per month.

 • Users on the Samsung Behold II handset initiate the largest number of downloads of any
   of the Android handsets, consuming an average of 14 pieces of content per month per
   user.




                                                                                            MYXER’S BOOMBOX REPORT | Android Handset Mix
   Average Monthly Downloads by Gender - Android Handsets
                             Myxer Platform - January 2010

                                                                              16




                                                                           12




                                                                          8
                                                                                   Female


                                                                       4


                                                                                   Male
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Android Handset Mix - Age Breakdown




                                                                                                                           boombox.myxer.com
 • HTC’s Dream (G1) seems to be the handset of choice for the younger demographic. 57%
   of the downloads Myxer sees from HTC Dream handset are initiated from users who
   are between the age of 18 and 24. This is the largest percentage of users in this age
   demographic on any Android device on Myxer.

 • Google’s Nexus One has the largest percentage (54%) of users over the age of 24.




                  Age Breakdown - Android Handset Mix
                                       Myxer Platform - January 2010




                                                                                                  MYXER’S BOOMBOX REPORT | Android Handset Mix
         HTC Dream (G1)     6%                         57%                     28%         9%

           HTC myTouch      6%                         56%                    28%          9%

          Motorola CLIQ     6%                    51%                        32%       10%

          HTC Droid Eris   6%                     50%                    27%          16%

      Samsung Behold II    5%                    48%                     33%           13%

        Motorola DROID     5%                46%                      29%            18%

      Samsung Moment       6%                43%                       33%            17%

             HTC Hero      5%               42%                       34%             18%

     Google Nexus One      3%              43%                        36%             16%


                                0%               25%            50%          75%           100%




           Age 13-17                 Age 18-24           Age 25-34    Age 35-54      Age 55+
                                                                                                                                              6




Android Handset Mix - Downloads by Genre




                                                                                                                                              boombox.myxer.com
 • Motorola DROID users were the most diverse when it came to downloading different genre
   types, consuming 64% of their content from the Rock, Comedy, Pop, Country, and Other
   categories.

 • 82% of downloads by the HTC Dream (G1) came from the Hip-Hop/R&B genre; the highest
   percentage of Hip-Hop/R&B downloads by any Android handset on Myxer.




            Downloads by Genre - Android Handset Mix
                               Myxer Platform - January 2010




                                                                                                                     MYXER’S BOOMBOX REPORT | Android Handset Mix
                             0%         25%                   50%                        75%                  100%

      Motorola DROID         36%             9%        12%         5%        9%                 29%
        HTC Droid Eris         41%                9%         10%        6%        10%
                                                                                                 24%
             HTC Hero                 65%                                     7%    5% 4% 5%
                                                                                                       14%
      Samsung Moment
                                      66%
                                                                              6%    5% 4% 5%
                                                                                                       14%
      Google Nexus One
                                       69%
                                                                                   7%     6% 3%
      Samsung Behold II
                                                                                               2%      13%
                                         73%
                                                                                        5% 3% 4% 3%
           HTC myTouch                                                                                 12%
                                         76%
           Motorola CLIQ                                                                 4% 3% 4% 3%
                                                                                                        10%
                                          76%
         HTC Dream (G1)                                                                  4% 3% 4%
                                                                                                  3%
                                             81%                                                       10%
                                                                                            3% 3%3%2%
                                                                                                        8%

                    Hip-Hip/R&B          Rock                            Comedy
                    Pop                  Country                         Other
                                                                                                                           7




Android Handset Mix - Average Time on Site




                                                                                                                             boombox.myxer.com
 • Google’s Nexus One users were the least engaged Android users on Myxer’s mobile website. In
   January 2010 the average user on the Nexus One handset spent less than 5 minutes downloading
   mobile entertainment from Myxer mobile site.

 • Visitors to Myxer’s mobile site using the HTC Dream (G1) handset spent the longest amount
   of time downloading mobile content, on average staying to consume content for over 14 minutes.




          Average Time on Site - Android Handset Mix
                            Myxer’s Mobile Site - January 2010




                                                                                                    MYXER’S BOOMBOX REPORT | Android Handset Mix
                                                                                      15 min




                                                                                     10 min


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U.S. Map - User Concentration by State




                                                                                                                                                   boombox.myxer.com
 • iPhone still rules when it comes to total number of registered handsets. Despite the
   rapid growth of Myxer users on the Android platform in recent months the iPhone still has
   a much larger base of registered users on Myxer, controlling 37 states.

 • Of the 8 states controlled by Android, seven of them come from West and Midwest states
   including Arizona, Montana, Nebraska, New Mexico, North Dakota, South Dakota, and
   Wyoming.

 • 5 states fall into the ‘swing state’ category, which means their was no clear winner as to
   which operating system dominated by number of registered users.



              User Concentration by State - iPhone/Android




                                                                                                                          MYXER’S BOOMBOX REPORT | Android Handset Mix
                                         Myxer Platform - January 2010




      Swing States




     * Visit boombox.myxer.com for actual numbers
     * If % differential is <10% state is counted as a swing state



        We will update this map quarterly throughout the course of 2010 in order to gain
        insight into which states and regions are controlled by iPhone and Android.




                                                             *A total of one million unique users from both the Android
                                                             and iPhone operating systems were used to make this
                                                             comparison.
                                                                                                                                9




BoomBox Methodology




                                                                                                                                    boombox.myxer.com
Since 2005, Myxer has cataloged demographic, handset, and carrier data for downloads served by
our platform. This data set covers over a billion downloads and 31 million unique individuals, and is
currently growing by some 90 million downloads each month. The overwhelming majority of Myxer
users are in the US.

Visitors to Myxer do not need to supply demographic information such as age and gender to use our
service. In instances where demographics are given in BoomBox, they refer to the pool of registered
users for whom that information is available.

Mobile entertainment downloads consist of ringtones, wallpapers, videos, and games delivered by the
Myxer platform.

By mining this data, we are able to uncover what we believe to be interesting trends in user behavior




                                                                                                           MYXER’S BOOMBOX REPORT | Android Handset Mix
and preferences, demographic changes, and carrier and handset usage. Myxer’s BoomBox Report is
our way of sharing this information with the industry as a whole.



About Myxer
Founded in 2005, Myxer has become a go-to consumer destination for mobile entertainment and
personalization– with one of the world’s largest catalogs of ringtones, wallpapers, videos, applications
and games. At www.myxer.com there are no hidden costs, no subscription fees and no surprises.
For content providers and consumers, Myxer’s mobile platform enables radically simple and quick
delivery of content. And for advertisers, Myxer offers a variety of high-impact offerings across the web
and mobile web, including the ability to deliver branded content. Named a Top Wireless Company
in 2009 by FierceWireless, as well as Best Music Service at the 2008 Mobile Entertainment Forum
and Best Consumer Messaging Application at the Global Messaging Awards 2008, Myxer’s unique
solutions continue to capture global and national attention. To learn more and see some of the exciting
applications, go to demo.myxer.com.


Contact
Email questions and comments to boombox@myxer.com, or

visit boombox.myxer.com for more information and to subscribe to this monthly report.

				
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