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Mission__Vision_And_Values

VIEWS: 3 PAGES: 3

  • pg 1
									Title:
Mission, Vision And Values

Word Count:
897

Summary:
A great deal has been written in business literature about how critical
it is for a company to have a mission statement. Many companies jumped on
board with this idea and created a mission statement. Some did it
collectively with employees and stakeholders and some simply held an
executive committee meeting and created a mission statement for the
company.

Whatever the situation, I believe that most companies were unable to
sustain the excitement of having a vision of where...


Keywords:
mission statements, values, coaching, leadership


Article Body:
A great deal has been written in business literature about how critical
it is for a company to have a mission statement. Many companies jumped on
board with this idea and created a mission statement. Some did it
collectively with employees and stakeholders and some simply held an
executive committee meeting and created a mission statement for the
company.

Whatever the situation, I believe that most companies were unable to
sustain the excitement of having a vision of where they were going and a
mission of why they are in business. In fact, I think there are very few
employees who can articulate their company’s vision or mission statement.

A couple of weeks ago, I received a phone call from a client asking me if
I would develop a year’s worth of leadership trainings for their mid-
level managers. During our conversations, I asked what types of topics
they would be interested in. I was told that their managers were really
at a basic level. They had basically been promoted from direct line staff
and given no transition training for the past five years!

That’s when I asked the big question. Does your agency have a mission
statement? The person on the other end of the phone got really quiet and
then finally said, “You know, I honestly don’t know.” At this point I
knew that whether or not the company had a vision and mission statement
didn’t really matter if the employees don’t know what it is.

When you have a good vision and mission statement in a company, everyone
knows why the company is in business and in what direction it is going. I
believe one of the best books that will guide a company through the
process is Full Steam Ahead! Unleash the Power of Vision in Your Work and
Your and Life by Ken Blanchard Jesse Stoner. They say that “in order for
organizations to be fully powered, the leaders need to know how to create
a compelling vision that resonates with the hopes and dreams of those in
the organization.”

Mission Statement:

The first element of a dynamic vision is to clearly articulate what the
company’s purpose is. It describes why they are in business and usually
translates into the good they are doing in the world. Coaching for
Excellence is not in the business of leadership coaching and staff
development. We are in the business of helping leaders develop skills to
be more effective with those they supervise by placing equal value on
relationships with employees and the quality of the product or service.

You want your mission statement to be written from the point of view of
your clientele. What benefits do they get from the product or service you
provide? What’s in it for them?

Once you have your mission statement, everyone in the company needs to
personally figure out what they contribute to the mission. How does their
job support the mission of the company? The mission should be designed so
that everyone in your company becomes excited and energized at the
thought of fulfilling their part.

Values:

The next step is to discuss company values. Values will help determine
how the mission statement will be supported. The company must clearly
articulate what values are important in living out the company’s purpose.

When values are written, employees should know exactly what it looks like
when they are living the company values. Behavioral examples are
important.

When an organization has taken the time to outline their values, then
they can hold people accountable for behaving in line with the values and
people who are interviewing for a job can make a conscious decision to
accept an offer based on whether or not their values are compatible with
the company’s values.

Blanchard and Stoner write, “There’s a lot of power in values. I think
it’s because values tap into people’s feelings. People cherish their
values and are deeply emotional about them. When they act in support of
their values, they are proud of their actions. . .Values serve as the
driving force behind purpose. Values supply the energy and excitement
that help people remain committed when the going gets tough.”

Vision:

A company’s vision describes its direction for the future. As Coaching
for Excellence’s Empowered Leadership teaches us, there is much more
energy associated with working toward what a person wants, as opposed to
what he doesn’t want so a vision statement must be expressed positively.
Once you have a map describing where you are going, it’s easy to know
what to do next. As goals are accomplished, the next goals come into
focus.

Blanchard and Stoner enumerate eight elements of a compelling vision:

*   Helps us understand what business we’re really in
*   Provides guidelines that help us make daily decisions
*   Provides a picture of the desired future that we can actually see
*   Is enduring
*   Is about being “great”—not expressed solely in numbers
*   Touches the hearts and spirits of everyone
*   Helps each person see how he or she can contribute

If your company wants to develop a strong vision statement, start today.
Begin with conversations about why you are in business, but don’t end
there. Develop the mission, the values and vision and then keep the
excitement alive by continuously talking about it.

								
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