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Marketing_Your_Small_Business

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					Title:
Marketing Your Small Business

Word Count:
661

Summary:
Small business marketing may be the most important part in owning and
maintaining a successful small business. A good portion of the marketing
effort is determining the needs of your target market and then explaining
that you provide solutions to meet those needs. Contrary to popular
belief, it is a lot more than posting a sign or handing out flyers.
Though many of the philosophies and tactics may be similar, small
business marketing is an entirely different discipline than m...


Keywords:
small business, coaching, business tips, business performance, marketing
your business


Article Body:
Small business marketing may be the most important part in owning and
maintaining a successful small business. A good portion of the marketing
effort is determining the needs of your target market and then explaining
that you provide solutions to meet those needs. Contrary to popular
belief, it is a lot more than posting a sign or handing out flyers.
Though many of the philosophies and tactics may be similar, small
business marketing is an entirely different discipline than marketing of
large companies. Successful marketing is not just a tactic or strategy;
it is an entire process and you are sure to fail if you are not
enthusiastic about your small business.

Done properly, marketing can and will attract all the clients your small
business can handle. But I would suggest you get to a place where you
work only with clients who value what you have to offer. If you commit to
following simple small business marketing systems, strategies and ideas
you can significantly increase what you charge for your services.
Unfortunately though, most small business promotions focus only on how
great their products and services are. But you need to stay focused on
what products and services your ideal clients want and need.

Here’s another big no-no to avoid. Instead of marketing only when you
need money or cash flow, commit to marketing your products and services
all of the time. It is very important to consistently market your
products and services because as I have been saying for years, success is
based on persistency and consistency, not magic.

Planning is also a key ingredient to the success of any small business.
Developing a small business marketing plan will be one of the most
crucial elements to your success. By creating your marketing plan you
will eliminate the panic and need for an instant solution to financial
problems because you can avoid many of the ups and downs that result from
the all to common stop and start marketing. Your plan does not have to be
set in stone, it can evolve as you and your business grow. The important
thing is your dedication to consistency with your marketing.

The lack of persistency and consistency will lead to an unused marketing
plan. This in turn will lead to spits and starts in your cash flow.
Successful entrepreneurs who have a small business marketing plan make
more money in less time. When you start to think of who your ideal client
is and what products and services they want or need and then combine that
with your marketing tools and techniques, an effective marketing plan is
not far behind.

As you are probably starting to see small business marketing is an entire
process, a synergy of the individual tactics and strategies. That's
right, small business marketing is a system where the whole is greater
than the sum of its parts. Another common misconception is that small
business marketing is just common sense. Nothing could be further from
the truth. An understanding of how small business marketing is conducted
is essential for you if success is your goal. You do want results and
success don’t you?

It’s all about determining the needs of your target market and then
providing solutions to meet those needs. So many people believe that
marketing their small business is all about running advertisements, but
it isn’t. If you are serious about your success in business, then make
understanding marketing an on-going priority.

The ultimate result of small business marketing is to attract more new
customers and persuade existing customers to purchase your products or
services in higher quantities and more frequently. The successful can
attribute their success to having a strategic plan and following it
consistently. When you create a marketing plan you will be able to
compete at a higher level. Your odds of winning the game significantly
improve when you take the time to create a plan.

To your success!

				
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