Wine Australia 2004 - Guess who is coming to the party!

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					                              Wine Australia 2004
                 - Guess who is coming to the party!
May 2004

Wine Australia 2004 is on the horizon and with less than six months before it starts, the wine
industry is ready to turn up the heat in Sydney this summer.
Highlights of the past few months’ activities include:
•   Jamie Oliver’s “wine guy”, Australian Matt Skinner, signing on as official ambassador
    and spokesperson for the event
•   The announcement of ACI Glass’ sponsorship support for exhibiting winemakers
•   The announcement that the wine industry’s most prestigious awards evening, the
    McWilliams Maurice O’Shea Award, will be held in Sydney on Friday November 26
•   Plans announced to claim a Guinness World Record for the world’s biggest bottle of
    wine to be opened at Wine Australia 2004
•   NSW Government and City of Sydney Tourism committing to promote the event as one
    of the hallmark events in Australia’s premier city
With the wine industry buoyant after a victory in relation to the Wine Equalisation Tax,
many important producers believe now, more than ever, is an important time to come
together to showcase the best of Australian wine to consumers and trade alike.
Chief Executive Officer of McWilliam’s Wines, Kevin McLintock, spoke for many when he
explained why his company is so committed to Wine Australia 2004.
“Wine Australia provides McWilliam’s with a significant vehicle for delivering education to
a younger, wine savvy consumer in a dynamic and relaxed environment,” McClintock
Steve Lubiana from Tasmania’s renowned Stefano Lubiana Wines is looking forward to his
first Wine Australia in 2004.
“We are heading north because Wine Australia gives us an unrivalled opportunity to show
the world what we are doing as it is the only exhibition of its kind in the country. We see a
great opportunity to expand our export business by introducing our wines to buyers and
wine lovers from Australia and around the world.”
Franklin Tate, Chairman and CEO of the Evans & Tate Wine Group believes Wine Australia
is a must visit for his Evans and Tate, Oakridge and Cranswick brands.
"Wine Australia is an invaluable opportunity for the Evans & Tate Wine Group to showcase
its complete brand portfolio and talk to customers in an effective sales and marketing
forum. There are limited opportunities in the industry calendar for those of us in the trade to
meet, exchange information and build our networks."

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Education will again be a key focus with wine tastings of every shape and size taking
place in the two wine education theatres, with Jamie Oliver’s sommelier, Aussie
expatriate, Matt Skinner leading the charge.
Skinner, who works at Jamie Oliver’s fifteen restaurant in London and educates all of
Jamie’s up-and-coming chefs on the importance of wine in a restaurant environment, has
agreed to become an official spokesman for the event.
“I am stoked to be involved in Wine Australia this year,” Skinner, 31, said.
“And I want to make it clear its not just because it means I get out of London in November
and can go surfing in Sydney for a couple of weeks.
“As someone who has been in the wine trade for 10 years it is fantastic now to be working
in London and particularly with our incredible crew at fifteen and other areas of Jamie’s
“Of course I am a bit of a spokesman already for Aussie wine over here in London so I
hope I can do as good a job back home in November. I can’t wait.”
Skinner is hoping he can partake in a few glasses from the world’s biggest bottle of wine
that is also intended to be opened at Wine Australia 2004 – if the organisers can find
someone to make the bottle!
Wine Australia 2004 will be held at the Sydney Convention and Exhibition Centre Darling
Harbour, Thursday November 26 to Monday November 29, 2004.
Opening hours will be:
•    Thursday 25 November Exclusive VIP preview          5–8pm
•    Friday 26, Saturday 27 November                     12-8pm
•    Sunday 28 November                                  12-7pm
•    Monday 29 November – Trade only day                 10am - 6pm
Admission for general public on Friday, Saturday and Sunday:              $22
Admission for members of the wine and hospitality trade on Monday: $16.50.

    Wine Australia is presented with the support of the New South Wales Department of State
                          and Regional Development and Tourism NSW
For further details on exhibiting at Wine Australia please contact Vicky Cairns at Exhibition
Management on (03) 9699 4699.
For media accreditation, bottle blowing suggestions or further details please contact:
•    Liquid Ideas’ Stuart Gregor, 03 98664211
•    Bly Carpenter or call 02 9280 1344.

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