Welcome to Guest Five Reasons to Advertise in Guest Readership by lindayy


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									        Guest                                                                                       Summary Information Kit

          Guest: Itʼs a contemporary annual magazine showcasing the best things to do, see and eat on The Central Coast

Welcome to Guest
Don't let opportunities pass your business by, millions of dollars are
spent each year by visitors on the coast, but how will they find you?
Guest’s smart look coupled with a more flexible and wide reaching                  Did You Know Last Year,
                                                                                   4.5 Million Visitors Spent
circulation has created the best vehicle for you to reach overnight
visitors to The Central Coast.

                                                                              $880 Million on The Central Coast?*
Our distribution partners include almost every hotel, motel and
holiday letting real estate agent on the Central Coast. In fact Guest is
contained in over 92% of all available visitor rooms and                   Readership/Reader Profile
apartments. Some partners even put their name to it. From the              Our readers are visitors staying overnight in holiday apartments, hotel,
largest international hotel groups and chains to small independent         motel and resort rooms on the Central Coast. They’re here to enjoy
motels and caravan parks, many have adopted it as their own. This          themselves and are a captive market looking for things to see, buy,
unprecedented market penetration gives you direct access to these          eat and experience. Unlike locals, visitors are in unfamiliar territory
visitors staying overnight on the Central Coast.                           and have a thirst for the information, advice and direction we provide.
                                                                           The fact they are taking holidays is an indicator of a higher level of
Accountable                                                                disposable time and income.
Every copy of Guest is accounted for and ordered by the
accomodation houses to be placed in their rooms or personally
handed to visitors as they check in. So as an advertiser, you can be       Central Coast Domestic Overnight
sure to get what you pay for, unlike unaccountable street distributed
magazines and brochures.                                                   Travel Statistics*
                                                                           1.3 million domestic overnight visitors
Presentation                                                               35,100 international overnight visitors
Guest’s format is uncluttered and inviting, holding a reader’s attention
for longer, and creating an ideal environment for your message to          Why do they come?
be delivered with impact. The presentation of your profile through a       Holiday or Leisure 47.1%
module format increases the readability and ensures the essential          Visiting Friends and Relatives 42.2%
details are readily identifiable.                                          Business 7.5%
                                                                           Other 3.4%
Circulation and Audience
Rooms supplied:               2,249                                        What do they do?
Holiday Apartments:           937                                          48.5% Visit friends and relatives
Audience/visitor nights:      32,840/week                                  52% Eat out at restaurants
                              1,707,721/year                               40.7% Go to the beach
25,000 + initial copies distributed
                                                                           Where are they from?
                                                                           60.5% Sydney
Five Reasons to Advertise in Guest                                         25.1% Regional NSW
1. Guest’s unprecedented distribution directly into 91%+ of visitor        7.4% Queensland
   rooms and apartments                                                    7% Other Interstate
2. Guest’s uncluttered format holds readers attention longer and
   maximises your impact
3. Guest’s superior finish and useful content sees readers respect         Advertising that works!
   and retain the magazine.                                                See what one of our clients have said:
4. Guest is in demand, visitors have a real thirst and rely on the         I have found the Informer to be an excellent form of advertising and
   information and advice we give.                                         has been the most successful of all our tourism promotions...after
5. Guest’s distribution is specifically targeted and not left to chance    trying many other mediums we now only use the Informer and Yellow
   like street distribution, minimal wastage, and is replenished by        Pages.
   housekeeping/staff when required.                                       George Economopoulos, The Tryst, Manuka
                                                                           * Source: Tourism NSW Fact Sheet, IVS & NVS, YE Mar 08, TRA

                                                       Production Office: Informer Multimedia E-mail: sales@informer.com.au
                                      Postal Address: PO Box 330, Jamison Centre 2614 Telephone: (02) 6251 5158        Fax: (02) 6251 4221
Unprecedented direct access into 92% of available visitor rooms and apartments
  Subscribing Properties
                                                                                                                     Summary Information Kit

                           Gosford/South                       Accom Terrigal                    Chittaway Motel                 Budgewoi Inn
                           Mantra Ettalong Beach               Avoca Heritage Villas             Allamanda Retreat               The Waters Edge Inn
                           Ettalong Beach Tourist Resort       Treetops Resort Avoca Beach       Buccaneer Motel
                           Ettalong Beach Motel                                                                                  Toukley Motor Inn
                                                               Riley's B & B                     Palm Court Bateau Bay
                           Gosford Motel                       Avoca Valley Boutique B & B                                       The Beachcomber
                                                                                                 Jetty Motel
                           Gosford Palms                       Salty Rose Beach House                                            Dam Hotel/Motel
                           Quality Hotel Gosford                                                 Paradise Park Cabins
                                                               Forresters Resort
                           Bermuda Motor Inn                                                     Annabell’s Bed & Breakfast      Forest Park Country Retreat
                                                               Apollo Resort Wamberal
                           Galaxy Motel                                                          Al Mare Beach Front Retreat     Kemeys at Mandalong
                                                               Terrigal Lagoon Bed & Breakfast
                           Bella Vista Kariong                 Terrigal Hinterland B & B         Lavender House B&B
                                                                                                                                 Norah Head Tourist Park
                           Ashwood Motel                       An'da'cer Boutique B & B          Shelley Beach Cabins
                           Hotel Gosford                                                         Blue Lagoon Bateau Bay
                                                               Forresters Beach B & B
                           Terranova Motel                                                       Toowoon Bay Caravan Park        Holiday Letting Apartments
                                                               Wamberal Cottage
                           Bellbird Rest B & B
                                                                                                 Bateau Bay Beach Front          The Entrance Estate Agency
                           Ocean Beach Holiday Park
                                                               The Entrance/Central              Blue Bay Caravan Park           Coastwide The Entrance
                           Watersedge Boutique Woy Woy
                                                               Oaks Waterfront Resort            Lake View Tourist Park
                           Bayview Motel                                                                                         Prime Real Estate The Entrance
                           Glades Motor Inn                    Quay West Magenta Shores          Sun Valley Tourist Park
                                                               Waldorf Apartments                                                Ray White The Entrance
                           Granny's Cottage
                           Bells at Killcare                   Kim’s Beachside Retreat*                                          PRD The Entrance
                                                               El Largo Waters Resort
                                                                                                 Mantra Kooindah Waters          Raine & Horne Terrigal
                           Terrigal/Avoca                      Ocean Front at The Entrance
                                                                                                 Central Coast Motel             Ray White Avoca Beach
                           Crowne Plaza Terrigal               Bluewater Resort
                                                               Lake Front Motel                  Bridge View Motel
                           Star of the Sea                                                                                       Ray White Terrigal
                           Country Comfort Terrigal            Sapphire Palms Motel              Lake Haven Motor Inn
                                                                                                                                 Richardson and Wrench Terrigal
                           Clan Lakeside                       The Entrance Reef Resort          Tuggerah Lakes Motor Inn
                           Terrigal Pacific Motel              The Entrance Motel                Hibiscus Lakeside Budgewoi      George Brand (All)
                           Terrigal Sails                      Coachman                          Budgewoi Caravan Park           LJ Hooker Terrigal

                           Hotel/Motel/Cabin Rooms:                                               2,310
                           Holiday Rental Properties:                                             1,067
                           Total Rooms/Properties:                                                3,667

                           Readership/Visitor nights:                                             32,840/week
                           * Reception distribution only

                                                                                  Rates: Profile Module & Display Advertising                          (GST excluded)

                                                                                  Size         Annual           (total)   per Week        per Month
                                                                                  Full Page    $7,650                     $147            $638
                                                                                  Half Page    $4,200                     $81             $350
                                                                                  Quarter Page $2,310                     $44             $193

                                                                                  Deadlines        Booking                Material        Release
                                                                                  Guest '09        17/11/08               24/11/08        Dec 08/Jan 09

                                                                                  Contact          Neal Size, Editor
                                                                                                   Mobile: 0416 24 2455
                                                                                                   E-mail: neal@informer.com.au

                                                                   Production Office: Informer Multimedia E-mail: sales@informer.com.au
                                                  Postal Address: PO Box 330, Jamison Centre 2614 Telephone: (02) 6251 5158        Fax: (02) 6251 4221

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