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List_Building__Signing_Bonus

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					Title:
List Building: Signing Bonus

Word Count:
418

Summary:
When you implement the strategy of list building into your website design
you are likely to find that customers can be highly motivated to provide
their email addresses if they can gain a comfort level in the
information, products or services you offer.

Maximize Affiliation

Many netrepreneurs may become affiliates for complimentary products or
services. This can give your site a „full-service‟ feel that may appeal
to many of your potential clients.

The downside is wh...


Keywords:
marketing,online marketing,website promotion,internet marketing,traffic
building,list building


Article Body:
When you implement the strategy of list building into your website design
you are likely to find that customers can be highly motivated to provide
their email addresses if they can gain a comfort level in the
information, products or services you offer.

Maximize Affiliation

Many netrepreneurs may become affiliates for complimentary products or
services. This can give your site a „full-service‟ feel that may appeal
to many of your potential clients.

The downside is when that potential customer immediately gravitates
toward an affiliate link. Your potential client basically used your site
as a portal to an off-site business.

You can level the playing field by having the link send the visitor to a
„squeeze page‟ first. This page allows you the best chance to capture
their email address by encouraging them to sign up for an ezine you
produce or select a free download of an industry related product or
information. Once the client submits their email address they are passed
on to the affiliate. In this scenario you receive their email address and
the potential of residual income if they indeed make a purchase from the
business you have listed as an affiliate.

Articles
Informational articles are becoming one of the best marketing tools on
the web, but did you know they could also be a consistent source of list
building opportunities?

Many articles on the web will provide links to other portions of the
website, but if you don‟t have a subscribers link to a newsletter or
ezine you are missing out on an incredibly powerful list building
technique.

A simple “Sign up for our newsletter” link may result in more additions
to your database than you would have thought possible.

The reason this is true is if your online information is good the visitor
may not want to miss out on the possibility of additional information
from your firm. The articles you supply have the ability to instill the
trust factor your client needs to consider you a solid alternative for
ecommerce.

Signing Bonus

Every time you can provide a signing bonus you will likely encourage the
rapid growth of your email distribution list. It‟s true, many individuals
will sign up if they believe it is in their best interest, but there are
so many free offers available many site visitors may be looking for what
you will offer them for signing up. You might even provide a list of
freebies for signing up or accepting a free membership to your site.

				
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