adwords cheatsheet by ipinggrarok


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									                Rachit Dayal Communications’ Maximum AdWords Profits “Cheat Sheet”
                            How to master Google AdWords to Double your Sales, Email Opt-ins and B2B Leads

I - Know Your E-commerce Terminologies

      Conversion: A trackable visitor action that makes you $$$. Usually a          Conversion Rate: Number of conversions for every 100 visitors
      sale or an email opt-in.                                                      (expressed as a %).

      Cost Per Click (CPC): How much you will pay for each visitor that             Click Through Rate (CTR): Number of ad clicks for every 100
      clicks an ad to your website. (in $s)                                         view/impressions of the ad. (in %)

II - Why Use Google AdWords?

 Highly targeted. Only shows with                     Vast audience. 100 million viewers per         Cost Per Click. Only pay if someone
  relevant searches/content.                            day, 105 countries.                             clicks to your website.

 Fast. You can put up ads and start getting           Trackable. Shows which keywords can            Smart. If you know the system, you can
  visitors in 15 mins.                                  make sales.                                     kill the competitors.

III - How to set up your Google Ads?

1.    Lots of Relevant Keywords.                     2.   Organize keywords into groups.              3.   “Teasing” headline & URL.
      Use Wordtracker & Overture Keyword                  Each ad group should contain very few            Use keyword in both. Custom landing
      Suggestion Tool.                                    and very similar keywords.                       pages for each ad.

4.    “Punchy” two lines of ad text.                 5.   Decide CPC & Daily Budget.                  6.   Decide ad distribution.
      Solve some “problem”. Stress benefits.              Keep low CPC (compete with high CTRs)            Singapore vs US/EU vs World. Search
      Make the 2 lines rhyme.                             & High daily budget.                             better than content.

IV - Advanced AdWords Strategies to Review Every Day

1.    Match landing page message to ad               2.   Only similar keywords in each ad group.     3.   Keywords in headline, URL and ad text.
4.    Constantly split-test two ads.                 5.   More keywords (Hundreds best).              6.   Track keywords to conversions.

7.    Win by high CTR, not CPC                       8.   Generously use negative match.              9.   Have patience. Mastery takes time.

BONUS: The Only Two Ways to Boost Your Sales from Online Marketing

1. Boost Targeted Traffic                                                      2. Boost Conversion Rate of your Website

Google AdWords, Overture/Yahoo Search Marketing, Search Engine                 Special landing page for each ad, Collect opt-in email to sell later,
Optimization, Recruit Affiliates, Joint Ventures, Promote URL in offline       Relevant high-quality content, Testimonials & third-party reviews,
ads, Business card/Email signatures, Ads in e-zines, More relevant             Special & Time-limited offers, Upselling & Cross-selling, Idiot-proof
keywords, Match message to prospect’s problems, More “teasing” ad              usability, Clear call-to-action, Contests, Free reports, Simple & safe
copy, Tracking current traffic, Constantly split-testing each ad & medium.     shopping cart, Constantly split-testing each landing page change.


         © 2006. Rachit Dayal Communications.
                              All Rights Reserved.
     No part of this document may be reproduced                                                            +1 – 215 – 253 – 3000 (U.S.A)
                       without written permission.                                                          +65 – 94896814      (Singapore)
                               Boost Your Sales With Expert Marketing Services by
                                         Rachit Dayal Communications

Better Web Traffic With Google AdWords & Other                                   More Sales With White Papers, Persuasive Sales
             Targeted PPC Engines                                                   Copy & Advanced Conversion Strategies

    Google AdWords, Yahoo Search Marketing (Overture)                                 White Papers & Email Courses are the simplest ways to
and Other Pay-Per-Click Engines (PPC) are revolutionary new                     establish yourselves as experts in your industry. Wouldn't you
tools that have the ability to transform your business’s sales.                 like to eliminate cold-calling, hard-selling and dramatically
Targeted web traffic from these sources can boost the quality                   boost your conversion rate? Education based marketing is the
and quantity of direct sales, business leads and email opt-ins.                 answer. We can help you write and market your White Paper,
But, the entire system is complicated, competitive and often so                 Email course and use your copywriting and marketing
frustrating that most advertisers give up and walk away after a                 experience to ensure that your product goes out to the right
few months.                                                                     market and completes the sale.

   For medium and large-sized businesses, we offer a                                 Sales Copywriting is undoubtedly the most critical
Complete Pay Per Click (PPC) Set-up & Management                                element of any internet marketing campaign. A single piece of
Service. With over US$35,000 of PPC management experience                       sales copy, web content or email sequence can bring in
and certification from Google itself of our abilities, you can be               consistent sales for years to come. The ability to craft a hard-
confident that you are being guided by one of the leading                       sales message in a human, believable voice is THE difference
AdWords & PPC experts in Singapore.                                             between a successful business … and a failure.

    This service is very affordable and includes everything your                     But the real test of any web or offline copy is whether it
business needs for making dramatic yet predictable profits from                 brings in profits. And only a few copywriters would stake their
Google AdWords, including: marketing goals-setting, keyword                     reputations to tweak, test and improve until we have achieved
research, account creation, keyword/account organization, ad                    maximum profits from a project. Rachit has sold over US$1.2
testing, and landing page/conversion recommendations.                           million of products and can help you squeeze every cent of
                                                                                value from your sales or lead generation marketing messages.

    PPC Strategies Consulting is the best option for individual                     Conversion Strategies Consulting: Even the world’s
Internet Marketers, Marketing executives and smaller businesses                 most targeted traffic is useless if your website can't convert
that need expert advice and want to get their own hands dirty in                prospects to paying customers. We can help your website or
the game. With weekly consultations, constant contact with                      web business track each individual source of traffic and find
Rachit, this is the option for turning yourself into an AdWords                 ways to maximize their effectiveness. We also make constant
expert and ensuring that your PPC campaigns bring maximum                       recommendations and tests on sales copy, usability, and other
sales.                                                                          advanced conversion-boosting strategies.

Mr Rachit Dayal has developed a “30 Minute Tactical Review” which we conduct over the telephone with you and your top staff
members. Please be assured that this consultation will not be a thinly disguised sales presentation; it will consist of the best intelligence
Mr. Dayal can supply in a thirty minute time span.

There is no charge for this call, but please be advised that the call must be strictly limited to 30 minutes. To secure a time for this
consultation, email and we will advise you regarding available time slots.


      © 2006. Rachit Dayal Communications.
                           All Rights Reserved.
  No part of this document may be reproduced                                                          +1 – 215 – 253 – 3000 (U.S.A)
                    without written permission.                                                        +65 – 94896814      (Singapore)

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