Billion Dollar Mindmap

Description

Barack Obama has talked a lot about "time for change". Now it's the turn of business for change, time for business to change the world. Actions speak louder than words and the goal is to raise $1 Billion for good causes per year using cause-related marketing. Entrepreneurs always want to increase sales, productivity and innovation. Increased profits and helping good causes are not mutually exclusive. Quite the reverse in fact...

Reviews
The Billion Dollar Mindmap Business For Change  Million Dollar Mindmap Time For Change   Business For Change  Giving Money Away Can Increase Sales And Profits AMEX Coined Phrase “Cause-Related Marketing” 17% Increase In Cardholders 28% Increase In Spending     Cone Millenial Cause Study 2006  89% Americans Would Switch Brands If Brand Associated With Good Cause  Reciprocal Profits Report Release Due Jan 2009  JointWinWin Goal  Raise $1Billion Per Year For Good Causes  $1Billion Per Year “Doable”  Virtuous Circle of Success  JointWinWin Core Focus  0.8% Donation – Too Little/Why Bother Tell that to Grameen Bank or Kiva Microfinance   Ultimate Test:  Vast Majority Pick First Choice  Win For Business, Customer, Good Causes+ Grow Your Business Shrink Poverty Get Started Now For FREE: JointWinWin.com

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