Part 1. A Public Relations Framework1. Public Relations: an Overview - Jane Johnston, Clara Zawawi & Jeff Brand2. History of Public Relations in Australia - Clara Zawawi 3. Public Relations Theory - Steve Mackey4. The Legal Environment - Rhonda Breit5. Ethical Practice - Lelde McCoyPart 2. Process and Application of Public Relations6. Research and Evaluation - Leanne Glenny and Raveena Singh7. Strategy and Planning - Elspeth Tilley8. Tactics- Marian Hudson9. Media Relations - Jane Johnston10. Sponsorship and Event management - Susan Boyd11. Risk, Issues, Crisis and Recovery - Susan NichollsPart 3. Working with Key Publics: Fields of Practice in Public Relations12. Internal communication - Marianne Sison13. Communities and public relations - Kate Fitch14. Public Relations in Business - Rebecca Harris 15. Public Relations and Government - Stephen Stockwell 16. Public Relations in the Third Sector - Kristin Demetrious Index
Jane Johnston (Editor)
Jane Johnston is Convenor of Communications Programs at Griffith University. A former public relations practitioner and journalist, she is author of Media Relations: Issues and strategies.
Clara Zawawi (Editor)
Clara Zawawi is a former Director of Public Relations Programs at Bond University and Client Relations at Professional Public Relations.