Christmas Luncheon

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 Christmas Luncheon Powered By Docstoc
					          Swiss Association & Swiss Chamber of Commerce in Hong Kong
                     Monthly Luncheon – February 1st 2010
                                                Guest speaker
                             Max Gehrig – CEO of Eugster/Frismag, Shenzen

        “Selling the same but different: Marketing strategies with OEM products”

Market strategies and brand management are key success factors once it comes to the retailing of OEM manufactured
products. OEM production as a form of contract manufacturing provides the market with the unique situation of having
various vendors selling the same product differentiated only by design and brand. The variation of success in selling
twin-like products is astonishing and led to the disappearance of market leaders and rocket up no-names.

Max Gehrig, CEO of Eugster/Frismag Shenzen, will outline success factors that separate triumph and failure on the basis
of the developments of the coffee machine market. Being in the unique position of supplying the majority of the market
leaders he will give practical examples of marketing strategies and their success in selling the same but different.

Date          Monday, 1 February 2010
Venue         The Hong Kong Club, 1 Jackson Road, Central, HK
              Function Room booked by Mr. Guido Furrer, Proper dress code is required – no jeans please
Time          Pre-luncheon cocktail from 12.00 noon. Luncheon starts at 12.30 p.m.
Price         HKD 300.00 for members; HKD 340.00 for non-members and walk-ins
              Late registrations and walk-ins will be accommodated on a best effort basis and charged HKD 340.-
A glass of wine is being offered courtesy of Santa Fe.
Please send reply slip to:
Irene Lo                                                       Tel: 2524 0590
Flat B, 5/F, Juniper Mansion, 16 Tai Koo Wan Road              Fax: 2522 6956
Taikoo Shing, Hong Kong.                                       Email:

For online registration, please mark your name and the event at the back of your cheque.
                                                     Reply Slip
Please make cheque payable to “Swiss Association of Hong Kong” and return this slip with payment by 25 January,
2010. I/We wish to join the Luncheon on 1 Feb., 2010. Please book for………..Members/……….Non-members or guests
Name: __________________________________ Guest, if any: ___________________________________________
Your company name: ______________________ Contact phone: _______________Fax/Email ___________________