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Eco battle hots up

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					                                                              Courier Mail
                                                              30/09/2009
                                                              Page: 79
                                                              By: Neil McDonald
                                                              Section: CARS Guide
                                                              Region: Brisbane Circulation: 214468
                                                              Type: Australian Capital City Daily
                                                              Size: 416.00 sq.cms
                                                              Frequency: MTWTFS-




               Eco battle hots up
                Neil McDonald                                XR6  and its yet-to-be-released             market.
                                                             ECOnetic Fiesta hatch, which prom-            However, he says the Eco Chal-
                NEXT month's Global Green Chal-              ises fuel economy of 3.7 Litres/100km.      lenge part of the revamped Global
               lenge will be a battle of the brands.           Ford Australia chief Mann Burela          Green Challenge will not take any-
                  Originally for solar vehicles only,        says it is not a publicity stunt. "We       thing away from the 44 pure solar cars
               the 3000km trial from Darwin to               wouldn't be entering unless we had          participating. The solar cars would
               Adelaide now runs an Eco Challenge            something to say," he says.                 showcase new technologies.
               parallel to the main race.                      It will be the first time this              Since the South Australian Motor
                  Carmakers are falling over them-           particular Fiesta will be seen on           Sport Board took over the World
               selves to include their latest models as      Australian roads as it does not arrive      Solar Challenge last year, it has
               fuel consumption and emissions be-            in showrooms until November. Apart          rebranded it and broadened its appeal.
               come more important to consumers              from Ford and Holden, Hyundai, Kia,           Ford's Burela welcomes the Eco
               and Holden is the latest carmaker to          Peugeot, Mini, Skoda, Suzuki and            Challenge's broader take on new
               put a car on the grid for the event.          Volvo   are   all    participating.   The   technology. "They have shifted as the
                  It will run a direct-injection 3.0-litre   world's first fully-electric production     market has shifted as fuel economy is
               V6 Commodore Omega Sportwagon                 sports car, the Tesla, has also been        more important," he says.
               in the race.                                  entered this year.                             The Eco Challenge covers a series
                  Holden chairman and managing                 The Eco Challenge is aimed at             of set stages and there will be
               director Alan Batey says the decision         giving carmakers with conventional          overnight stops at Katherine, Tennant
               to field a Sportwagon will serve as a         and alternative-engines an oppor-           Creek, Alice Springs, Coober Pedy,
               practical demonstration of the car's          tunity to showcase their advances           and Port Augusta.
               fuel-saving capabilities. "Our strategy       in economy          and    low-emission       The event begins on October 24,
               of providing customers with better            technologies.                               ending in Adelaide on October 31. The
               fuel  efficiency today and next-                 Global Green Challenge spokesman         Courier-Mail's Graham Readfearn will
               generation fuel advances for to-              Mike Drewer says there are about 20         take part in the challenge, co-driving
               morrow is driving everything we do,"          practical family cars taking part, with     the Volvo C30 1.6D DRIVe with
               Batey says.                                   a greater emphasis now on alternative       former  motorcycling         champion
                  Arch-rival Ford is running a Falcon        fuel-efficient cars coming on to the        Wayne Gardner.




Copyright Agency Limited (CAL) licenced copy                                                                                              Ref: 00057719369

				
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