How_to_write_and_optimize_an_effective_press_release by marcusjames

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									Title:
How to write and optimize an effective press release.

Word Count:
641

Summary:
Online press release can provide considerable platform to reach huge
online community. This article will provide complete guidance to make out
well optimize and well written press release for PR distribution through
the press release network. A well prepared press release would attract
journalists and is also well optimized for distribution to targeted
audience.


Keywords:
publishing


Article Body:
Online press release can provide considerable platform to reach huge
online community. This article will provide complete guidance to make out
well optimize and well written press release for PR distribution through
the press release network. A well prepared press release would attract
journalists and is also well optimized for distribution to targeted
audience.

Proper keywords: Selecting key word is the most important part of press
release optimization. Be very careful while deciding on a keyword phrase
that is pertinent to the product or service you are offering. The best
recommended tool to search keywords is wordtracker.com.

Keyword or phrase position: Place key phrase into the headline and the
title of your press release. Try to repeat it nearly 2-3 times in the
content of the release.

Starting should be solid: Remember to make your title and initial lines
cover that you want to express. The remaining part of your press release
should depict the detailed information.

Use product name repetitively: Repeat placements of the name of your
service or product to make it eminent. For example, write “Search Engine
Optimization” instead of writing “SEO”, this would make your product name
much popular.

Draft it for Journalists/Media agencies: The media agencies and
journalists would grab your press release and publish it in their
publications; they may slightly edit your press release.

Consider viewer‟s interest: You should consider to whom you are targeting
your press release, and what is their interest. Think, if you were a part
of audience, would you like to read the press release you have written.
Make your press release appear practical: Point out real facts of your
company/organization, as readers are already so scholar enough to find
out „what‟s true and what not‟?

Make your story that includes real facts: Avoid untrue examples and add-
ons. If you find the content using much added extras, make it natural and
real. Your press release should be in active voice, not passive. Verbs in
the active voice makes your press release live.

Use only sufficient and essential words: Avoid using superfluous
adjectives, extravagant language, or unnecessary expressions like “The
most powerful”. Tell your story with lesser words, as verbosity distracts
from your content.

Avoid usage of terminology: However, a limited use of terminology would
be allowed if required, if you aim to optimize news release for internet
search engines. The finest technique to communicate your press release is
to speak neatly, using regular language.

Keep away from too many exclamations: Too much usage of exclamation point
(!) may harm your press release. But, if you have to use an exclamation
point, use only one.

Get company permission: Companies are very self-protective about their
recognition and credibility. So, get written permission before putting in
any information or quotes about the company.

Company Information: The press release should include a short description
of company, which depicts your company, products, service and a brief
history of company.

Pick precise PR distribution network: Deciding on press release
distribution network is also an important. There are hundreds of free
press release distribution networks exist so it is critical to select on
whether to go for paid services or free.

Propose RSS feeds: Assist journalist by offering RSS feeds so that they
haul to your website. Through this interested parties will get known that
you have relevant release on the topic for, which they are searching for.

Publish releases often: Try to publish press releases frequently to be
recognized as news source for news agencies such as Yahoo news and Google
news.
Did you find this article useful? For more useful tips and    hints,
points to ponder and keep in mind, techniques, and insights pertaining to
guides on publishing, self-publishing, e-book publishing, article writing
and related information, do please browse for more information at our
websites.
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