1 BUSINESS 2 SOLUTION by lindayy

VIEWS: 4 PAGES: 2

1 BUSINESS 2 SOLUTION

More Info
									                                                                                                      COLORADO GROUP: CASESTUDY




   COLORADO GROUP
   BOOSTS SALES AND CUSTOMER
   LOYALTY WITH AAPT NETWORK
“AAPT’s support model is excellent. It gives you added confidence that
they can manage the solution on an ongoing basis. Even though they
are a major player, the company’s commitment to service ensures they
never lose sight of who we are and what our network requires.”


Angela Ryan, Chief infoRmAtion offiCeR, ColoRAdo GRouP




1       BUSINESS
        CHALLENGE
Brisbane-based Colorado Group is one of
                                                2      SOLUTION
                                                       FEATURES
                                                For the Fusion program to work, it was     AAPT designed a simple solution based
Australia’s leading footwear and apparel        essential the company upgraded its         on an entry-level broadband wide area
retailers and wholesalers, employing            communications infrastructure to capture   network (WAN) and IPVPN that met the
about 4,000 staff. The group sells five         customer transaction data in real-time.    Colorado Group’s needs.
brands – Colorado, Mathers, Williams,
Pairs, Jag and diana ferrari – through 480
stores across Australia and New Zealand.          KEY SOLUTION FEATURES
The Colorado Group wanted to introduce
a unique customer loyalty program –               1. low-cost investment                   4. trans tasman
called Fusion – that extended special                AAPT offered Colorado Group               AAPT was able to deploy a Trans-
deals and exclusive offers, via email, to its        a solution that was highly                Tasman WAN, which connected
membership across all five brands.                   cost-efficient backed by expert           Colorado Group’s head office
“We were looking to track customer                   management.                               with its stores in Australia and
purchases and preferences and use this                                                         New Zealand.
information to tailor specific rewards and        2. tight deadline
offers for each member,” says Peter King,            AAPT successfully rolled out          5. extra mile
General Manager – Colorado, Colorado                 the new network to 480+ stores           AAPT proved its commitment by
Group. “The idea is to cross-sell amongst            in six weeks, which gave Colorado        connecting Colorado Group’s new
our brands.”                                         Group time to launch its                 EFTPOS service in each of the
                                                     customer loyalty program well            group’s stores, at the same time as
“We were using dial-up internet to send
                                                     before Christmas 2008.                   it connected broadband modems
sales and inventory data each night from
                                                                                              and provisioned ADSL on each
all of our stores to head office, which was
                                                                                              store’s phone line.
adequate for this purpose,” says Angela           3. maximum return
Ryan, Chief Information Officer, Colorado            By deploying the network on time
Group. “However, our dial-up system                  and on budget, Colorado Group         6. Accountability
couldn’t manage our loyalty program,                 could maximise its return on             AAPT set key performance
which required member data to be                     investment.                              indicators and agreed to face
updated and available immediately across                                                      financial penalty if uptime targets
every one of our stores.”                                                                     were not achieved.
It was decided that the company needed to
install an IP-based virtual private network
(VPN), carried by broadband links, to
communicate with its store chains.
COLORADO NAME
CASESTUDYGROUP: CASESTUDY




SUCCESSfUL LAUNCH
Of CUSTOMER LOYALTY PROGRAMheadl
“Thanks to AAPT’s excellent technical prowess and dedication,
we saw results almost immediately. Our loyalty scheme lifted
sales, which has already begun to boost sales and profitability”.


Peter King, GENERAL MANAGER - COLORADO, COLORADO GROUP



AAPT’s IPVPN SOLUTION

3       THE                                      Greater support, speed
                                                 AAPT Premium helpdesk provides the                   OVERVIEW
        RESULT                                   high level of service the Colorado Group
AAPT’s IPVPN solution enabled the                needs. “AAPT’s support model is excellent,”          To successfully launch its new
Colorado Group to successfully launch its        says Ryan. “It gives you added confidence            customer loyalty program, Colorado
loyalty program on time. “AAPT’s speed and       that they can manage the solution on an              Group needed to switch from a dial-
professionalism played a significant role        ongoing basis. Even though they are a                up service to a broadband network.
in getting our new loyalty program up and        major player, the company’s commitment
                                                 to service ensures they never lose                   The footwear and apparel company
running in time for Christmas,” says King.                                                            installed an AAPT IP Virtual Private
                                                 sight of who we are and what our
“Thanks to AAPT’s excellent technical            network requires.”                                   Network and WAN network because
prowess and dedication, we saw results                                                                of its superior design, relative
almost immediately. Our loyalty scheme           The broadband network also makes it                  low cost and the provider’s sound
lifted sales, which has already begun to         easier to provide remote support. “With              wmanagement capabilities.
boost sales and profitability”.                  AAPT’s helpdesk we can gain remote
                                                 access to the store’s computer system                As a result, Colorado Group
The new IPVPN had an immediate impact on         quickly to sort out issues straight away,”           successfully launched its ‘Fusion’
its bottom line. “It’s made shopping easier      says Ryan.                                           loyalty program on October 1st,
for our customers because we can better                                                               which helped boost sales in the
analyse and respond to their apparel and         more options in the future                           vital pre-Christmas period and
footwear needs,” says King. “Since the           Ryan believes the AAPT network will                  has gone on to sign-up over
program launched on October 1st 2008,            enable Colorado Group to improve the                 500,000 customers within the
we’ve signed-up over 500,000 customers           quality of its communications and sharing            first four months.
within the first four months.”                   of information between head office and
                                                 store network. “We can send electronically           ChAllenGeS:
Reduced costs                                    a lot of previous paper-based product and            •	 Inadequate	dial-up	system
To reduce costs, AAPT designed the               pricing information, which will not only             •	 Large	trans-Tasman	store	network
network so that each of the Colorado             make how we communicate with stores                  •	 Tight	deadlines
Group’s 480 stores only require a single         more immediate and effective, but                    •	 High	level	of	ongoing	
telephone line.                                  also help reduce printing, paper and                    customer service.
“Previously some of our stores had up to         freight costs.”
                                                                                                      SuCCeSSeS:
three and four phone lines each, which is
costly,” says Ryan. “With the AAPT network,                                                           •	 Timely	launch	of	loyalty	program
we don’t need to pay for multiple lines.                                                              •	 Strong	project	management
We just need the one line per store, so it’s                                                          •	 Increased	sales
easier and cheaper to open new stores.”                                                               •	 Excellent	customer	care.


HOW CAN WE HELP YOUR BUSINESS SUCCEED?
Since 1991, AAPT has been delivering big results for businesses just like yours with our suite of voice, internet, data
and mobile solutions. With more flexibility, more personal service and simpler communication, you spend more time
doing business and less time chasing telcos. As part of Telecom group of companies and one of the few Australian
telcos with its own national network, AAPT offers you the reliability and value only possible through a tier one carrier.
MAKE	THE	CALL	1800	190	157			EMAIL:	NEWBUSINESS@AApT.CoM.AU			VISIT	WWW.AApT.CoM.AU/BUSINESS

								
To top