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					PRUDENTIAL FINANCIAL, INCORPORATED Quick Comp


PRUDENTIAL FINANCIAL, INCORPORATED (PRU)


Valuation Summary
Stock Price                             #NAME?
Market Capitalization                   #NAME?           (USD in Millions)
Enterprise Value                        #NAME?           (USD in Millions)


Price /                                LTM 09/07            FYE 2007         FYE 2008      FYE 2009
  EPS                                            N/A                N/A            N/A           N/A
Enterprise Value /
  Revenue                                        N/A                N/A            N/A           N/A
  EBITDA                                         N/A                N/A            N/A           N/A
  EBIT                                           N/A                N/A            N/A           N/A


% margin
EBITDA                                           N/A               20.5%          19.9%         19.9%
EBIT                                             N/A                N/A            N/A           N/A
Net Income                                      13.0%
% growth
Revenue                                                              0.1%          3.9%          8.2%
EBITDA                                                              N/A            0.9%          8.0%
EBIT                                                                N/A            N/A           N/A
EPS                                                                  3.0%          8.1%         15.1%


Analyst Estimates as of:          21-Jan
                                       LTM 09/07            FYE 2007         FYE 2008      FYE 2009
Diluted EPS                                    $7.36              $7.58           $8.19         $9.43
Revenue                                     $26,610.0         $26,634.2       $27,673.9     $29,939.8
EBITDA                                            ----           5,468.8        5,516.8       5,960.8
EBIT                                              ----               ----           ----          ----


Company Summary
Company Name                      PRUDENTIAL FINANCIAL, INCORPORATED
Ticker Symbol                     PRU
Latest FYE: 2006                  12/31/06
Latest Reported Results           Sep2007
Currency                          USD
Units                             Millions
Date of Shares Outstanding        10/31/07
Analyst Estimates as of           01/21/08


LTM Operating Results
Revenue                                     $26,610.0
EBITDA                                            ----
EBIT                                              ----
Net Income                                    3,449.0
EPS                                            $7.36


Valuation Summary
  Market Capitalization (USD in Millions)
Stock Price                             #NAME?
Current Shares Oustanding (mm)              454.000
  Market Capitalization                 #NAME?


  Enterprise Value (USD in Millions)
Stock Price                             #NAME?
Fully Diluted Shares Outstanding
                                            Fully Diluted Shares calculation
                                        #NAME?
  Equity Value
                                            does not include shares from
                                        #NAME?
                                            conversion of preferred stock or
Short-term Debt
                                            convertible debt, if applicable
                                         $24,017.0
Long-term Debt                             18,788.0
  Total Debt                              $42,805.0


  Preferred Stock                                 $0.0


Plus: Minority Interest                            ----
Less: Cash and Mkt. Securities                     ----
Less: Unconsolidated Investments            (2,349.0)
  Enterprise Value                      #NAME?


  Adjustments to Enterprise Value (see below)
                                                Enterprise Value adjustments
Plus: Rent Adjustment
                                                    not
                                                are---- included by default
Plus: Unfunded Pension & OPEB                      ----
Plus: Other Adjustment                             ----
  Adj. Enterprise Value                 #NAME?


Rent Adjustment
  LTM Rent Expense                              $175.0
  Lease Factor                                     7.0x
Rent Adjustment                            $1,225.0


Unfunded Pension & OPEB Adjustment
  Unfunded Pension Liability                       ----
  Unfunded OPEB Liability                   1,435.0
Total Unfunded Obligations                 $1,435.0
  Less: Tax shield                              (502.3)
Net Adjustment                                  $932.8


Options (Outstanding) Schedule
                                            A company's options
                                                                        the
                                            outstanding can be found in TSM Shares
                                    Shares Issuable    Avg. Ex. Price
                                                                                        TSM = Treasury
Basket 1
                                                                  10-K
                                            notes section of the ---- /
                                               ----                       #NAME?
                                                                                        Shares Method
Basket 2
                                            annual report
                                               ----               ----    #NAME?
Basket 3                                           ----           ----         #NAME?
Basket 4                                           ----           ----         #NAME?
Basket 5                                           ----           ----         #NAME?
Basket 6                                           ----           ----         #NAME?
Basket 7                                           ----           ----         #NAME?
Basket 8                                           ----           ----         #NAME?
Basket 9                                           ----           ----         #NAME?
Basket 10                                          ----           ----         #NAME?
  Total                                            ----           ----         #NAME?
TSM = Treasury
Shares Method

				
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