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					 Living with Diabetes
       Program
Title for slide here



          Diabetes WA’s Living with Diabetes Program

          Specific Funding to Diabetes WA
What will we cover this morning?


   Strategies used to recruit participants


   Potential barriers encountered in the recruitment process


   Strategies to overcome the barriers
Strategies used to recruit participants


 Marketing and media –
 promotional material;
 direct mail; email blasts
Strategies used to recruit participants
(Continued)




      Program schedule

      Referrals – targeted communication

      NDSS (National Diabetes Services Scheme) database

      Telemarketing
Potential barriers to recruiting and
retaining participants

Recruiting:
  Current services already provided
  Program costs – participants and partners
  Appropriate venues
  NDSS list – availability of potential participants

Retaining:
  Evaluation forms
  Length of program
  Participants packs
  Group dynamics
Strategies used to overcome barriers




  Building bridges (direct communication and networking)

  More effective use of available contacts on NDSS database

  Maintaining a flexible schedule – seizing opportunities
Key successful strategy – telemarketing


Telemarketing by Royal Life Saving:
   3-4 minutes per call
   10 – 15 people contacted per hour
   50 – 75 people contacted to secure 19 – 24 bookings
   Telemarketers booked for 5 – 6 hours per program
   $250 - $300 cost per program

Follow-up by Diabetes WA:
   Confirmation and welcome letter
   Confirmation telephone call
   Follow-up of non-attendees
Conclusion




 We have conducted 25 programs over the past 6 months and
 found that when we have devoted time to building
 relationships and communicating directly with clients and key
 stakeholders, we have achieved the best recruitment results


                     Thank you

				
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posted:4/19/2010
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