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SPONSORSHIP PROPOSAL201041344056

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SPONSORSHIP PROPOSAL201041344056 Powered By Docstoc
					   FOURTH INTERNATIONAL EVENT
      RESEARCH CONFERENCE
                  &

      SECOND EVENT EDUCATION AND
RESEARCH NETWORK AUSTRALASIA SYMPOSIUM




  SPONSORSHIP PROPOSAL
Fourth International Event Management Research Conference
                            &
 Second Event Education and Research Network Australasia
                        Symposium

The event organisers
        Australian Centre for Event Management

The Australian Centre for Event Management (www.acem.uts.edu.au) was established in June
1999 to develop and support the work of the University of Technology, Sydney in event
management training and research. The Australian Centre for Event Management’s (ACEM)
stated mission is to:


        “Provide research, consultancy, education, training and communication services and
        information resources for the Australian event industry. In performing this role the
        Centre seeks to position Australia as a centre of excellence in the development of skills
        and knowledge associated with the creation, conduct and evaluation of events. By
        carrying out these functions the Centre also seeks to contribute to the cultural life and
        economic well-being of the Australian community.”


Since its establishment ACEM has conducted educational programs and engaged in research
activities with a number of organisations in Australia and overseas, including:
•        International Festivals and Events Association
•        Tsinghua University, Beijing
•        Napier University, Edinburgh
•        London Metropolitan University
•        Bay of Plenty Polytechnic, New Zealand
•        Taylors College, Kuala Lumper
•        Auckland University
•        Marketing Institute of Singapore
•        New South Wales Department of State and Regional Development
•        NSW Festivals and Events Association
•        Newcastle, Shoalhaven and Richmond Valley Councils
•        Tourism New South Wales
•        Arts ACT
        Centre for Hospitality and Tourism Research, Victoria University

Victoria University’s Centre for Hospitality and Tourism Research (CHTR) has developed a
national reputation as a leader in hospitality, tourism and event research. In partnership with key
tourism bodies and the Sustainable Tourism Cooperative Research Centre (STCRC) the CHTR is
supported by a critical mass of expertise from across all Faculties and Schools within the
University. The CHTR has developed a national reputation as a leading light in events research
which has been recognised internationally. The CHTR is also recognised for its capability in
tourism economics, food and wine, small to medium tourism enterprises, information
communications technology and volunteers.


The event
The 4th International Event Management Research Conference (2 days) and 2nd Event Education
and Research Network Australasia Symposium (1 day) will be conducted in Melbourne on the
11th – 13th July 2007. .


The theme of the conference is Re-eventing the City/Town: Events as Catalysts for Change.
This theme was chosen as events have the potential to impact upon the cities/towns in which they
take place in a variety of ways. They can, for example, serve as: agents of environmental and
cultural renewal; vehicles for economic growth and development; catalysts for tourism growth;
agents of community education and development; and starting points for the process of re-
imaging/re-imagining particular places. Events, particularly large scale events, also raise specific
issues in urban contexts, such as those associated with opportunity and environmental costs and
legacy management. It can also be observed that competition between cities/towns to capture
events of various types through the bidding process, or to attract visitors through the creation of
new events, is growing dramatically.


Following on from the research conference, a one-day symposium exploring issues associated
with the rapid development of education in the event field will be conducted. This event will deal
with both the Australian and international context, and will embrace developments within private
colleges, TAFEs, universities and event associations.
The conference and symposium will include: selected keynote speakers, case studies, workshops,
topic based concurrent sessions, and discussion sessions on selected issues related to the stated
themes. Keynote speakers will include:


    •   Mr Paul Gudgin, Director, Edinburgh Fringe Festival
    •   Ms Robyn Archer OA, Artistic Director of the Melbourne International Arts Festival
        (2002-4)
    •   Mr Andrew Walsh, Executive Producer Athens Olympic Games Opening and Closing
        Ceremonies and Director Ceremonies Melbourne Commonwealth Games
    •   Professor Joe Goldblatt - Founder, International Special Events Society
    •   Mr Brian Newman, Chief Executive Officer, Sydney Olympic Park Authority
    •   Mr Peter Abraam, Chief Executive Officer, Victorian Major Events Company
    •   Professor Chris Kemp, Buckinghamshire Chilterns University College, UK
    •   Professor Leo Jago, Deputy CEO Sustainable Tourism Cooperative Research Centre
    •   Mr Warwick Hamilton, Managing Director Events Unlimited
    •   Mr Dale Monteith, Chief Executive Officer, Victoria Racing Club (Melbourne Cup)
    •   Ms Jan Willet, Director Policy and Planning, Office of Protocol and Special Events, New
        South Wales
    •   Mr Clive Dwyer, Former General Manager Tourism, Melbourne Commonwealth Games
    •   Mr Paul Sproule, Director, Events Tasmania
    •   Mr Michael Denton, Chief Executive Officer, Queensland Event Corporation

The venue
The Conference and Symposium will be held at the newly refurbished Royal Automobile Club,
Melbourne which is located in the heart of the Melbourne CBD. The pre-conference networking
function will be held at the Immigration Museum, Federation Square and the conference dinner at
Telstra Dome.
The attendees
Based on attendances at past conferences, it is envisaged that this event will attract between 120-
150 attendees, comprising individuals and organisations with an interest in event planning,
impacts, legacies and evaluation are expected to attend the conference including:
•   Corporate and public event managers/organisers/coordinators
•   Government departments, event related agencies/bureaus, state tourism commissions, and
    regional tourist associations involved in event management, bidding and strategy formulation
•   Local council event planners and community development workers
•   Teachers/academics involved in delivering event related education programs or researching
    in the event field
•   Venue and public area managers
•   Event industry associations
•   Consultancy firms
Sponsorship Opportunities

Bronze
   •     Conference only registration (x1)
   •     Flyer in satchel
   •     Acknowledgement of sponsorship on ACEM website (opening page) along with a one
         paragraph description of the organisation, and a link to the organisations website (active 1
         month prior and 1 month post conference/symposium)
   •     Table, chair plus display board (1.2 metres wide) for duration of conference
   •     Logo on main conference slide


Cost - $880


Options –        Additional conference registrations $450
                 Symposium registration $150
                 Table, chair plus display board (1.2 metres wide) for duration of symposium
                 $150
Silver

   •     Conference only registration (x 1)
   •     Morning or afternoon tea sponsorship, iincludes brief (two minute) presentation by
         sponsor prior to morning/afternoon tea and placement of signage at morning/afternoon
         tea station. Signage to be provided by sponsor.
   •     Flyer in conference satchel
   •     Acknowledgement of sponsorship on ACEM website (opening page) along with a
         one paragraph description of the organisation, and a link to the organisations
         website (active 1 month prior and 1 month post conference/symposium)
   •     Table, chair plus display board (1.2 metres wide) for duration of conference
   •     Logo on conference proceedings CD and main conference slide
   •     Five copies of conference CD


Cost - $2200


Options –        Additional conference registrations $450
                 Symposium registration $150
                 Table, chair plus display board (1.2 metres wide) for duration of symposium
                 $150
Gold

Package 1 (Lunch)

   •   Conference only registration (x 1)
   •   Lunch sponsorship, includes brief (five minute) presentation by sponsor prior to lunch on
       day 1 or 2 (sponsor to nominate) and placement of signage at lunch station (signage to be
       provided by sponsor)
   •   Preferential seating at conference dinner
   •   Flyer in conference satchel
   •   Acknowledgement of sponsorship on ACEM website (opening page) along with a one
       paragraph description of the organisation, and a link to the organisations website (active 1
       month prior and 1 month post conference/symposium)
   •   Table, chair plus display board (1.2 metres wide) for duration of conference
   •   Logo on conference proceedings CD and main conference slide
   •   Five copies of conference proceedings CD
   •   25% discount (for up to three staff) on Executive Certificate and one-day seminar
       programs offered by the Australian Centre for Event Management for one nominated
       person for the 2007/8 financial year.


Cost - $4400


Options –      Additional conference registrations $450
               Symposium registration $150
               Additional copies of conference proceedings $10
               Table, chair plus display board (1.2 metres wide) for duration of symposium
Package 2 (Cocktail reception Immigration Museum)


   •   Conference only registration (x 1)
   •   Sponsorship of cocktail function, includes brief (five minute) presentation by sponsor,
       and placement of signage at venue (signage to be provided by sponsor)
   •   Preferential seating at conference dinner
   •   Flyer in conference satchel
   •   Acknowledgement of sponsorship on ACEM website (opening page) along with a one
       paragraph description of the organisation, and a link to the organisations website (active 1
       month prior and 1 month post conference/symposium)
   •   Table, chair plus display board (1.2 metres wide) for duration of conference
   •   Logo on conference proceedings CD and main conference slide
   •   Five copies of conference proceedings CD
   •   25% discount (for up to three staff) on Executive Certificate and one-day seminar
       programs offered by the Australian Centre for Event Management for the 2007/8
       financial year.


Cost - $3300


Options –      Additional conference registrations $450
               Symposium registration $150
               Additional copies of conference proceedings $10 per copy
               Table, chair plus display board (1.2 metres wide) for duration of symposium
               $150
Platinum
   •   Conference only registration (x 2)
   •   Dinner sponsorship, includes brief (5 minutes) presentation at conference dinner and
       placement of signage or brochures on each delegate table (signage/brochures to be
       provided by sponsor)
   •   Preferential seating at conference dinner
   •   Flyer in conference satchel
   •   Acknowledgement of sponsorship on ACEM website (opening page) along with a one
       paragraph description of the organisation, and a link to the organisations website (active 1
       month prior and 1 month post conference/symposium)
   •   Table, chair plus display board (1.2 metres wide) for duration of conference
   •   Logo on conference proceedings CD and main conference slide
   •   Ten copies of conference proceedings CD
   •   25% discount (for up to five) on Executive Certificate and one-day seminar programs
       offered by the Australian Centre for Event Management for the 2007/8 financial year.


Cost - $6600


Options –      Additional conference registrations $450
               Symposium registration $150
               Additional copies of conference proceedings $10
               Table, chair plus display board (1.2 metres wide) for duration of symposium
               $150


Negotiated package


Sponsors wishing to negotiate their own customised package should contact Rob Harris, Director,
Australian Centre for Event Management on 02-9514-5496 or 0409409637.




Note: All package costs include GST.
Acceptance of Sponsorship Packages
To accept any of the sponsorship packages stated here, or to request additional information,
please email/fax Rob Harris, Director, Australian Centre for Event Management (see details
below). Upon receipt of a written intent to accept a sponsorship package, an invoice and
sponsorship agreement will be issued, along with instructions as regards when logos, signage and
other sponsor supplied items will be required.


Rob Harris
Co-conference Convenor
Australian Centre for Event Management
University of Technology Sydney
PO Box 222
Lindfield NSW 2070
Email: r.harris@uts.edu.au
Fax: 02-9514-5195
Tel: 02 9514 5496/0409409637
Conference website: www.acem.uts.edu.au


Sponsorship acceptances must be received at least 30 days before the commencement date of the
conference/symposium.



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