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Sponsorship Proposal201041343830
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Sponsorship Proposal
Transform Your Life Conference
May 2010
Table of Contents
Introduction .....................................................................................................................................3
About Stem Group ..........................................................................................................................4
Transform Your Life – The Conference ...................................................................................5
Conference Overview...............................................................................................................................5
Conference Agenda ...................................................................................................................................6
Conference Dates & Locations ..............................................................................................................7
Conference Speakers ...............................................................................................................................7
Terry Hawkins ....................................................................................................................................................... 7
Dr John Tickell ....................................................................................................................................................... 7
John Anderson ....................................................................................................................................................... 8
Conference Audience ...............................................................................................................................8
Marketing & Promotion ..........................................................................................................................9
1. Direct Marketing .............................................................................................................................................. 9
2. Advertising ......................................................................................................................................................... 9
3. Public Relations ..............................................................................................................................................11
4. Promotions .......................................................................................................................................................11
5. Online Marketing ...........................................................................................................................................11
Transform Your Life Sponsorship Partners ....................................................................... 12
Sponsor Benefits – Naming Rights Sponsor .................................................................................. 12
Benefit Schedule – STEM Group Conferences Naming Rights Sponsor ............................... 12
Sponsor Investment – Naming Rights Sponsor............................................................................ 13
Benefit Schedule – STEM Group Conferences Major Partners ............................................... 14
Sponsor Investment – Major Partners ............................................................................................ 14
Contact Stem Group .................................................................................................................... 16
Commercial In Confidence 2
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Sponsorship Proposal for Transform Your Life Conference May 2010
Introduction
Stem Group is facilitating a national Transform Your Life Conference in May 2010 in
Brisbane, Sydney, Melbourne and Perth commencing on May 1st 2010 and is looking to
align the event with like-minded brands, forging a long-term partnership.
The national conference, set to see audiences of
1000 per conference, will offer attendees a
program of inspirational world-class speakers
who will lead them through a journey of self-
development in a one-day event.
The program gives attendees a well rounded
insight into their physical and financial health
and is set to transform the way they think,
allowing them to set and pursue their goals with
purpose.
Stem Group invites ..... to secure the exclusive national opportunity of the principal naming
rights sponsor for the Transform Your Life Conference.
The Conference will be extensively promoted through an integrated program of national
publicity and advertising over three months leading up to the Conference. This exclusive
naming rights partnership will see ..... draw extensive brand benefit as well as provide an
opportunity to enjoy an audience with Conference participants, closely aligned with their
corporation target market.
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Sponsorship Proposal for Transform Your Life Conference May 2010
About Stem Group
Stem Group is a personal development and event management company providing
clients and corporate entities with life changing solutions through an annual program
of unique conferences, workshops and coaching.
Stem Group is committed to highlighting the astounding benefits of personal
development and assisting the Australian public to find balance in their lives within
their physical, financial and personal well-being.
Behind their program of public events and workshops, Stem Group is dedicated to
making a difference in the lives of people suffering from depression and mental illness,
leaving a legacy long after its time. With one in five people in Australia suffering from
mental illness or depression at one time in their lives, Stem Group is committed to
helping enrich these lives.
Through sharing their unique set of tools and techniques and partnering with
inspirational, world class speakers, Stem Group helps participants gain the perspective,
motivation and determination needed to complete their journey of personal growth.
At the foundation of the Stem Group philosophy
is the alignment of life’s core foundations –
physical health, personal well-being and
financial security – and all Stem Group events
and workshops are designed to assist
participants on this journey to achieving the
balance in these core areas necessary to achieve
their life goals.
Learning from the masters in each core area is essential to the Stem Group philosophy
and their program of events showcase world class speakers from Australian and
abroad.
The program of Stem Group events for 2010 will see speakers including Virgin founder
Richard Branson, electronics king Dick Smith attend the Remarkable Leadership
Conference in September 2010 and health expert Dr John Tickell, motivation specialist
Terry Hawkins and Contiki Holidays founder John Anderson attend the Transform Your
Life event in May 2010.
A second Transform Your Life is commencing on Saturday the 5th of November, 2010
and will include well known Olympian and Commonwealth Games swimmer Lisa Curry
Kenny, the inspirational Beechworth baker Tom O’toole and the ultimate adventurer
Peter Hillary.
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Sponsorship Proposal for Transform Your Life Conference May 2010
Transform Your Life – The Conference
Conference Overview
Stem Group will offer a conference like no other. The ability to bring together world class
speakers and learning techniques, to not only make a subtle change in perception but
provide each person in the audience with a life changing experience, is groundbreaking.
Many Australians make New Years resolutions
which are forgotten a month later. When asked
what these resolutions are many will say they
aspire to improve their health, improve their
finances or find a better balance for their family.
In an inspiration packed one day seminar, the
Transform Your Life Conference is designed to
help Australians from all walks of life take action
towards achieving these goals and improving
their life.
With a program of three highly sought after world class speakers in the areas of health and
well-being, motivation and business success this conference offers an unparalleled
opportunity for participants to learn proven life changing strategies and walk away with
the motivation to make their visions a reality.
Research has shown the benefits to personal development are never ending. This life
changing conference will provide participants with the tools and motivation to commence
life on a different path, a path that will lead to happiness and well being in the core areas of
their lives.
The Transform Your Life Conference will help participants:
• Beat procrastination in life and improve productivity
• Reduce stress and improve their health and well-being
• Learn wealth building strategies to start them on the path to prosperity
• Learn how to turn their visions into reality
In keeping with Stem Group’s philosophy of helping Australians to improve their position
in life and giving back to the community by contributing learning opportunities, the
Transform Your Life Conference will be accessible to a large group of prospective attendees,
with an attendance fee of just $149.00 exc GST (earlybird) or $199.00 exc GST.
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Sponsorship Proposal for Transform Your Life Conference May 2010
Conference Agenda
The daily agenda for the Transform Your Life Conference is split into five sessions with a
dedicated session provided for the Naming Sponsor to address the delegates or nominate a
speaker on behalf of the health insurance industry.
Time Program Speaker
8.30am Registration
9.00am Welcome & Introduction Stem Group
9.10am TOTAL FOCUS WORKSHOP John Grant
Find out how to change your life in 90 days and
learn from the creator and author, John Grant, on
HOW TO BEAT PROCRASTINATION TO BECOME
MORE HIGHLY PRODUCTIVE
10.00am Morning break
10.30am GET OUT OF THE PIT – AND GET IT HAPPENING Terry Hawkins
Why is it that some people achieve great success,
regardless of the hardships they have faced, and
others fall into a heap at the slightest sign of
negativity? Terry Hawkins will provide the answer
and provide an experience that will alter the way
you think and feel forever.
12.00pm Lunch Break
1.00pm SPONSORS ADDRESS
1.30pm LAUGHTER, SEX, VEGETABLES AND FISH Dr John Tickell
The ten secrets of long living people. The message
is simple, easy to follow and most of all – it works!
2.30pm Afternoon Break
3.00pm BRIDGE THE GAP BETWEEN THE DREAM & Dr John Tickell
REALITY
The Good Doctor has a wealth of experience and
has consulted worldwide with the captains of the
industry, high performing CEO’s and wealthy
entrepreneurs. Dr John will share the methods that
successful people have used to turn their dreams
into reality.
3.30pm BLUE PRINT – BLUE SKY John Anderson
John Anderson’s incredible story of creating
Contiki Holidays is one of inspiration, humor and
education. Learn from one of the world’s greatest
entrepreneurs about turning your passion into a
business.
4.30pm Close Stem Group
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Sponsorship Proposal for Transform Your Life Conference May 2010
Conference Dates & Locations
Brisbane: Saturday 1 May 2010
Conrad Jupiters – Gold Coast
Perth Sunday 2 May 2010
Perth Convention Centre
Melbourne Saturday 8 May 2010
Melbourne Convention Centre
Sydney Sunday 9 May 2010
Sydney Convention Centre
Conference Speakers
Terry Hawkins
presenter performance
Terry Hawkins is a leading presenter on human performanc - a
mind l language expert. Terry established her training company,
People In Progress in 1988. After 20 years of solid growth, People
In Progress is now regarded as one of the most respected training
companies in the country with expansion into the USA pl planned
for the latter part of 2010.
Having presented to over 300,000 people in the business sector,
Terry knows what works and what doesn't when it comes to
learning. She is a pioneer in developing programs and
presentations that support teams & individuals in finding their
'gap' and achieving their goals.
Whether it’s discussing the most cutting edge sales techniques, bringing a team together
with focus and drive or changing the patterns of managers, her audiences walk away
ed,
inspired and motivated, with tools to create outstanding results.
Terry’s delivery is nothing short of spectacular. She knows how to give her audience a
great time while they learn strategies that can change the way they look and feel about life
y
forever. She is one funny lady and her gift for connecting with people from all walks of life
allows her to deliver high impact, hilarious and thought provoking presentations – she
takes the complicated and makes it so simple to understand that it seems like magic!
Dr John Tickell
le
Dr John is a remarkable achiever. He worked at many and varied
jobs to pay his way through Medical School, including playing
guitar and singing in a group which had a No 1 Top 40 record. After
graduating from medical school at the University of Melbourne, Dr
John became a specialist practitioner and obstetrician.
A family man, married with 5 children, Dr John also played first
thorn,
grade AFL football for Hawthorn, was a champion school athlete,
owner
golfer and the co-owner of Melbourne Cup winner, Doremius.
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Unmistakably Australian, Dr John is a medico with a difference. He knows what it's like to
deal with pressure, real pressure. He has consulted with the top echelon of corporate
entities and individuals and is a remarkable achiever in his own right, having built several
substantial, successful businesses from the ground up including The Hyatt Regency Coolum
International Spa & Resort in QLD, The Sebel Reef House in Palm Cove, Nth QLD and
The Heritage Golf & Country Club in Victoria's Yarra Valley.
As the bestselling author of several inspirational books including, "The Great Australian
Diet", "A Passion for Living" and "Laughter, Sex, Vegetables & Fish," Dr John has the ability
to deliver practical information that really does make a difference.
John Anderson
John Anderson founded Contiki Holidays in London in 1962
because, at the age of 22, he wanted to travel Europe but didn’t
have enough money. Under John Anderson’s leadership, Contiki
became an internationally recognised brand, one of the world’s
leading tour operators and the largest operator to specifically
cater to the 18-35 year old market.
John Anderson’s incredible story of creating Contiki is
inspirational, humorous and educational. An accomplished and
erudite speaker, John’s presentations cover his successes and
failures, offering valuable insights into Contiki’s initial and
continued success that are truly enlightening, entertaining and
jam packed full of personal and business messages.
When John sold Contiki a few years ago it was one of the world's leading tour operators
(the largest catering for 18-35 year olds) It had a fleet of coaches, resorts, villas, chateaux,
boats etc, run by a worldwide staff of 700 and firmly established as an international 'brand'
name. To date two million young people have traveled Contiki, including one million
Australians.
Over the last three years John has written a book detailing his amazing journey, which is
entitled 'Only Two Seats Left'. More recently he has started a new business offering tours to
South America for the over 45's (the Baby Boomers)!
Conference Audience
With an investment of $149.00 exc gst (earlybird) or $199.00 exc gst per ticket, the
Transform Your Life Conference is designed to be accessible to a large group of delegates
and each Conference targets 1000 delegates per day.
The Conference will attract delegates with mid levels of disposable income and the
audience is defined within the 25 – 54 year age group, with a female skew. It is expected
the audience will comprise ‘mum and dad’ delegates, young professionals, small-business
owners or high calibre blue collar workers and a secondary audience of mid level
corporate organisations providing tickets for clients and staff.
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Sponsorship Proposal for Transform Your Life Conference May 2010
The Conference will attract people who have an interest in personal development, health
and well-being and will also be of interest to people who may be looking to improve their
life in the areas of physical and financial health.
Marketing & Promotion
An integrated national campaign of advertising, direct marketing and public relations has
been designed to reach a broad audience of potential delegates with a target of 750 – 1000
delegates at each conference.
The Transform Your Life campaign will launch in March 2010 and will include the following
elements, also summarised in Appendix 1 – Marketing Schedule.
1. Direct Marketing
The power of direct marketing to spread awareness of events and conferences is extremely
strong and as such this element of the campaign will form a large part of the on-going
promotional activities.
1.1 Database Email Marketing
• Stem Group will distribute an “Early Bird” e-flyer to family and friends in early
February 2010. The flyer will include full details of the event and a link to purchase
tickets online. The email encourages recipients to forward the communication to
friends, family & colleagues
• Stem Group will make use of the extensive databases of its three speakers
comprising over 120,000 individuals. Communication to be sent in February 2010
1.2 Direct Mail / Mailing List Marketing
To reinforce the program of traditional advertising activities the Transform Your Life
Conference will be promoted through a program of email marketing to carefully select
individuals from spam regulation approved purchased mailing lists including:
• Females
• 25 - 54
• Geographical location (by state of Conference)
• Income $40,000 to $80,000
• Professional vocation (vocations such as teaching, business & administrative
services, accounting & book keeping, nursing)
2. Advertising
A program of targeted state based advertising will be undertaken in line with the
achievement of the campaign objectives. A variety of advertising mediums have selected
within the requirement of reaching the identified target audience.
2.1 Television Advertising:
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Sponsorship Proposal for Transform Your Life Conference May 2010
TV Strategy for Transform Your Life
• TV demographic: Women 25 – 54 (skew women)
• Target early morning & daytime programming Monday - Friday
• 30 second TVC placed 7am -12pm
• Choose to watch programs – high viewer interest
• Medium household income
• Family orientated and female skew programming
2.2 Radio Advertising:
Radio Strategy for Transform Your Life
• Radio Demographic: Women 25-54
• Target top rating FM station in each market
• Highly rating Austereo Network
• Sponsor relevant segments
• Radio ticket promotions and live reads
• Skew timeslots when target market’s day is less hectic
• Sydney
o 2DayFM – No. 1 Station
• Melbourne
o FoxFM – No. 1 Station
• Brisbane
o B105 – No. 1 Audience
• Perth
o MIX 94.5 – No. 1 Station
2.3 Press Advertising:
Press Strategy for Transform Your Life
• Target market – People 25-54 (skew women)
• Use of leading daily papers in each market placed Early General News
• Week day papers
o Weekday 20x3 mono size for good information & cost efficiencies
o Delivers relevant information in the right environment
o National buy provides savings and mass reach
• Sunday Papers
o Sunday considered more relaxed mindset
o National opportunity in Body+Soul liftout – Sunday papers around Australia
o Body+Soul 20x4 colour – material can be split by market (different content
in each state)
Press Publications Readership Breakdown
Publication Readership
Daily Telegraph (NSW) 1 058 000
Sunday Telegraph (NSW) 1 612 000
Herald Sun (Vic) 1 344 000
Sunday Herald Sun (Vic) 1 486 000
Courier Mail (Qld) 595 000
Sunday Mail (Qld) 1 272 000
The West Australian (WA) 528 000
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Sponsorship Proposal for Transform Your Life Conference May 2010
Sunday Times (WA) 727 000
3. Public Relations
Conference speakers will be utilized for the following Public Relations opportunities:
• Editorial in daily papers, most likely in the Health & Wellbeing liftouts including
interviews with one or more speakers
• Editorial in alterative health and wellbeing publications such as Nova or Prevention
Australia
• Speaking opportunities on morning television segments such as Today, Sunrise or
9am
• Editorial targeted to small business owners in publications outlining the benefits of
staff development
• Radio interviews with speakers
• Listing in State by State event calendars
4. Promotions
Promotions will be leveraged as available and may include:
• Free ticket giveaway for newspapers in return for coverage of the Conference
separate to any paid advertising
• Online competitions for publication and sponsor websites
• Radio caller competitions combined with online competitions
• Two for One “early bird” offer using Direct Marketing mediums
5. Online Marketing
There was just over 4 million women between 25-54 (nationally) who were online in the
month of December 2009.
Transform Your Life will leverage individual websites and the strength of the number one
women’s publisher network in Australia. Using demographic targeting across the entire
suite of sites, promotion will reach 861,000 women 25-54 through leaderboard and
skyscraper banners.
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Sponsorship Proposal for Transform Your Life Conference May 2010
Transform Your Life Sponsorship Partners
Sponsor Benefits – Naming Rights Sponsor
The exclusive national naming rights opportunity for the Transform Your Life Conference
will provide ..... with extensive brand exposure benefits through the advertising program
across Australia’s four major capital cities, in addition to a unique opportunity to present
their product range face to face with up to 4,000 Conference delegates.
Exposure will commence in February 2010 with marketing leading up to the Conference to
be held in May 2010 and extending into follow up communications to delegates up to the
end of May 2010.
In addition to delegate exposure, sponsor benefits in financial exposure through
advertising is in excess of $180,000 + GST.
Benefit Schedule – STEM Group Conferences Naming Rights Sponsor
Benefit Inclusion
Naming Rights Included Transform Your Life Conference
Advertising Exposure Naming rights plus logo inclusion in equal prime
position with Stem Group on all advertising and
direct marketing as outlined in Appendix 1
Website & Database Marketing 1. Naming rights plus logo on all online
advertising Logo on Stem Group website
(www.stemgroup.com.au) plus reciprocal link
to ..... website
2. Link back to ..... website on all electronic
marketing
3. Access to delegate database for 1 x post event
communication
Event exposure 1. 30 minute presentation to delegates in official
conference program at each event
2. Expo stand in prime location
3. Inclusion of promotional material in take
home delegate packs
4. Signage on main stage plus additional signage
as deemed appropriate
Editorial Exposure in all public relations through naming rights
association
Conference Tickets 20 tickets to each state event (80 tickets total value
$17,512)
Discount Corporate Ticket 30% discount on tickets purchased over included
allocation
Other Other benefits as per ..... request and as agreed by
Stem Group
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February 2010
Sponsorship Proposal for Transform Your Life Conference May 2010
Sponsor Investment – Naming Rights Sponsor
Stem Group is offering this outstanding national exposure opportunity for an investment of
$90,000 + GST.
To secure the Investment Stem Group will require a full payment by Friday 12th of March
2010.
Stem Group may approach more than one organisation for the right to secure this exclusive
naming rights opportunity and the sponsorship will be allocated on a first come, first
served basis.
Following initial indication of acceptance of this proposal Stem Group will forward the
Sponsorship Agreement which outlines the full terms and conditions of this sponsorship
opportunity and the rights and responsibilities of each party under the Sponsorship
Agreement.
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February 2010
Sponsorship Proposal for Transform Your Life Conference May 2010
Benefit Schedule – STEM Group Conferences Major Partners
Benefit Naming Rights Major Partner Major Partner
($90,000) ($25,000) ($10,000)
- National - - National - - State Based -
Company Name
YES NO NO
Logo Incorporated on YES Yes NO
advertising Equal top with Secondary
Stem Group Location
Expo Stand in prime location All 4 states All 4 States One State
(6x3) (3x3) (3x3)
Category Exclusivity* 1 Option 4 Options 4 per State
Nationally Nationally
Event Database Access
EDM feature EDM inclusion State Only
Event Website Exposure
Logo, Link & Logo & Link Logo
Banner
Associated Editorial Exposure
Yes Yes No
Main Stage Logo Exposure
Yes Yes Yes
(Feature) (1 State Only)
Expo Presentation Opportunity
Yes No No
Complimentary Conference 20 x All 4 States 10 x All 4 States 10 x One State
Tickets
Discount Corporate Ticket
Packages 30% discount 15% discount 10% discount
*NB: Category exclusivity overrides from Naming Rights downward
Sponsor Investment – Major Partners
Stem Group is also offering a tiered sponsorship opportunity on a National and State Based
level. These outstanding opportunities are available for $25,000 + GST (national) and
$10,000 + GST (state based) respectively.
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February 2010
Sponsorship Proposal for Transform Your Life Conference May 2010
Stem Group may approach more than one organisation for the right to secure these
packages, and the sponsorship will be allocated on a first come, first served basis.
Following initial indication of acceptance of this proposal Stem Group will forward the
Sponsorship Agreement which outlines the full terms and conditions of this sponsorship
opportunity and the rights and responsibilities of each party under the Sponsorship
Agreement.
Commercial In Confidence 15
February 2010
Sponsorship Proposal for Transform Your Life Conference May 2010
Contact Stem Group
Stem Group Pty Ltd
Stuart Cattanach, Director
Suite 12, 77 Second Avenue
Mount Lawley
Western Australia 6050
Telephone: 08 9272 7333
Fax: 08 9272 7335
Email: stuartc@stemgroup.com.au
Web: www.stemgroup.com.au
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Sponsorship Proposal for Transform Your Life Conference May 2010
