SOCIAL MEDIA
BASIC TRAINING
T he provided training is the foundation for Social Media Management.
We explain how to use the social web to achieve business goals. It
will get you actively involved in using popular social media tools through practicing
some key tactical activities: listening, connecting, contributing, communicating and
community-building.
We will train you on your computer in exploring the social web and for hands-on
learning. You will gain a basic understanding of social media concepts and the
culture of the social web.
This training does not address planning a social media strategy or social media
measurement, but we do provide the basics needed to manage your social networks.
We do offer Social Media Management in the ways of strategy, measurement and
metrics.
TRAINING OBJECTIVES:
• Learn the defining characteristics of the social web and social media.
• Interact comfortably with various social media tools for listening, connecting,
contributing, communicating, and building community.
• Comfortably use social media terminology.
• Evaluate appropriate social media tools.
• Understand the interplay and importance of social media in online search.
• Make decisions about the appropriateness of social media to the organization
or a specific goal.
The social web is characterized by “everything is sharable” and is powered by very
simple and free online publishing tools, and has changed long-held principles of
communication and business building. Customers, employees and all stakeholders
have new demands and expectations of organizations for every kind of business and
market activity. Everyone needs to be literate in social media and the online culture
that is defining so much of today's business environment.
Social Media basic training does not address any level of creating social media
strategies or measurement. Basics are the beginning or foundation of your social
media knowledge.
* 3-hour minimum is required for on-site Basic Training in the Los Angeles area.