Internet Marketing Social Networking Rebecca Monet com Social Networking Main

Internet Marketing Social Networking Rebecca.Monet@Century21.com Social Networking 101 Main Points • Increase Sales by Collaborating with Customers • Brings People Together to Share, Complain, Improve, Celebrate, etc • Forces Businesses and Consumers to “Think Differently” • Small Businesses Increase and ‘Stir Up’ Industries. • Large Companies Still Benefit LinkedIn.com • LinkedIn is an online network of more than 7 million experienced professionals from around the world, representing 130 industries. Professionals • Clicking "People search" and typing in a common last name will provide a good list of people, their industries, companies, positions and locations. And, wow, this site is not filled with spam and idiocy! • The majority of people on LinkedIn are true professionals. Thus, there are definitely marketing opportunities available here. Recommendations • The process of promoting a business on LinkedIn involves getting recommendations from other people (who must have LinkedIn profiles themselves). • When you receive a recommendation from someone, the fact that they recommended you appears in your profile. Search by Profession • You can search through professionals in specific areas (and be listed, if you have the adequate recommendations), • Search for buyers or sellers within certain industries or occupations. Search by Company Why Linkedin Is So Popular? • Linkedin is out-an-out professional site with information strictly pertaining to vocational and professional interests - this is one of the major reasons for its popularity. Professionals – Movers and Shakers • The target audience is typically business directors, professionals and CEOs of organizations in the 25-65 age group, who rely on the credibility of the Linkedin system and mutually recommend quality candidates through each other's connections. Advertisers • MySpace and Facebook promote Linkedin by drawing advertisers. • Its members maintain a strong, trusting relationship to rely upon when required, providing a rich base for job hunting, head hunting and professional interactions. Join or Start a Group Quality People • One big reason that you should consider implementing social networking on your website is the quality of the Linkedin users. • Most are professionals with high level positions in fortune-500 companies, which is the exact demographic that attracts many big-money advertisers! Become an Expert – Answers Section Why is MySpace So Popular? • The scope of the network is simply huge and growing - providing fertile ground for business owners to capitalize on this growing trend. • Myspace's software represents Internet marketing at its finest marketing and sales success without really trying very hard! Easy to Use • One of the main reasons is that it is easy to use. • You do not have to be web savvy to know how to use this site. • In addition to being user friendly, MySpace's software also makes it easier to meet and interact with new people online. • Most social networking websites like MySpace.com provide you with details about another Internet user even before you contact them. It’s Free! • On an average, every user spends at least an hour browsing through MySpace. • That's thousands of opportunities for you to market your service and expertise successfully. • MySpace is a community that not only allows Internet users to meet friends online but also to make new friends. Photos, Journals and More • Members share photos, journals, interests, and ideas with a whole list of friends (more people to market to). • Another notable feature of MySpace is that it allows its members to edit their pages by altering layouts, colors, images, music and pictures. Wide Range of Topics & Open • MySpace is popular because it focuses on a wide range of topics. • Many bonus features provide Internet users with a motive to register and it can do the same for your website. • With superior controls the popularity of MySpace's software is undeniable - for a business owner, building an online community website using social networking software is a no-brainer! MySpace.com Facebook.com • Young adults are the primary trend drivers in our society. Marketing to young adults on their own terms is critical for success. • Facebook offers relevant and integrated advertising opportunities to engage this tech-savvy audience 9 Million People on Facebook • Nine million people. • Companies can buy advertising space on Facebook. • Appearing on the left sidebar of any Facebook page, the University of Phoenix is currently pouring big money into having its ads appear on the site, as are Verizon and Sprint. Lead Generation • If you have the money to advertise here, your ad will be prominently yet tastefully displayed. The same is not true for MySpace. Inexpensive Adverstising • You can pay Facebook five dollars to have a "Facebook Flyer" displayed on the site 10,000 times in one day; the cost increases depending on how many times you wish the flyer to be displayed and how many days you want it to be displayed for. • You can also post events on the site and invite people to attend. This service is free. • Now that Facebook is a free-for-all like MySpace, you can send these event advertisements to people who do not have Facebook profiles, as well. • Far more popular than the events, however, are Facebook groups. MySpace and FaceBook Features • • • • • • • Blogging PodCasting RSS Feeds Videos Forums Events Groups Join Forums Join Groups Record and Upload Video Event Invites • • • • Foreclosure Caravan Open House Buyers Seminar Investing Seminar Target Marketing • Geographical Target Market • Occupational Target Market • Social Target Market – Opinions – Interests – Activities Like Attracts Like • People like people like themselves • Shared values, interest, goals, activities and opinions • People like people who like them • Authenticity equates to trust and credibility thus providing more referrals What's a Meetup Group? • Meetup Groups are today's support groups, parent playgroups, citizen groups, fitness groups, book clubs, professional groups, and other powerful local groups! Find a Meetup Categories Search By Topic or Interest Purpose of Social Networking • Build meaningful relationships • Connect with people like yourself • Demonstrate competency and expertise • Lead generation • Promote self and listings Ideas? Questions? Comments? Rebecca.Monet@Century21.com