Strategic Internet Marketing Tips That Can Save Your Online Biz by ramhood17

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									Strategic Internet Marketing Tips That Can Save Your Online Biz
The Internet has grown into an important vessel for making money worldwide. Just about every business owner that can profit from this huge network
of worldwide computer users, is trying to do so. In almost every corner of the world, small and large business proprietors are jumping online by the
millions because of the huge potential for cashing in on these users. These web users represent a huge market for these businesses. You can use
this flurry of economic activities to your benefit. By improving your knowledge of strategic Internet marketing right now, you can set your business at
the very front of this global trend.


But as Internet usage flourishes with a reported user-base of almost 1.5 billion people worldwide, so does the competition for sales. There are literally
hundreds of millions of websites online and as a marketer you have to find a way for people to find your site. You really have to compete for your share
of this growing market, not just put up a website and walk away? Here are some strategies to fine-tune your marketing skills and thus increase your
chances of success in the Internet marketing arena.


One very useful tool you can use from your strategic Internet marketing toolkit is to place create and place simple text ads on popular websites that
cater to your target market. By doing this, you can tap into a ready-made stream of vibrant traffic source immediately. Your reason for doing this of
course, is to get those visitors to click on your link and visit your website. If your website copy is good, you will also be hoping that they will eventually
buy something from your website.


If you make a decision to use this marketing strategy of buying ads on other people's websites, there are some common-sense things you should
check for. The idea is to make sure that you get the best value for your advertising dollar. The first order of business is to check the external links
coming into their site. A good place to do this is at marketleap.com. You should also check their Google rank to see if the website is considered an
authority site. A rank of 3 or better is a good indicator of an authority site.


Consider reciprocal linking too. Several of my own websites have achieved the rank they have because of my decision earlier on, to pursue a strategy
of reciprocal linking. Since placing ads on other sites will cost you money, it may not be a viable option for some start-up websites. However,
reciprocal link is usually free, and can be done either manually or through automated scripts. check out link2me.com for a manual system that works.


A good strategic marketing policy to pursue is to provide helpful links on your websites that seek to give free information to your visitors. I find myself
looking up Mike's marketing tools from time to time because the guy has so many helpful links on his website. People will bookmark your website
even without your asking them and by doing so, they end up visiting your website over and over again. This is similar to making a statement that your
site's content is important enough to have other people visiting you often.


I recommend using Pay-per-click (PPC) because it is also a good strategic marketing technique to use for great results. If you implement PPC
marketing, You will only pay for the ads if your link is clicked. Should you decide to use this method of advertising, make sure that your service
provider set limits on daily expenses. Your PPC cost can balloon into a huge bill very quickly. There are also services that help you find the best and
most effective keywords as well as monitor the PPC results.


The most fascinating aspect of PPC marketing of course, is the fact that you get almost immediate feedback about what you are advertising. This
means that you can change either your product or your marketing, in order to correct anything that is not working for you. Finally, one of the biggest
secrets to success in PPc marketing, is to ensure that your landing page is relevant to your keywords and your ad. This one factor alone will
profoundly affect your success or failure.


If you own a website, you should write useful content for your visitors. While keyword density is important to the search engines, inane and repetitive
information can annoy your visitors and make enemies of search engine owners. To put is simply, don't do it. Also, search this strategy may even
affect your website negatively because the search engines may remove your website because of keyword stuffing. Do ensure that your keywords are
used effectively and are human-friendly as well as search engine friendly.


About the Author
Before you buy any marketing tool or join any membership site, discover what thousands of members have known for years now. Check out Anthony
Chambers' website with his number one recommendation for learning Internet marketing. Strategic Internet Marketing tips


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