Brookfield Internet Marketing Services
Monthly Marketing Programmes
Brookfield Internet Marketing Services
At Brookfield we specialise in all elements of the Internet marketing process. From the development of an Internet marketing strategy through to campaign management and measurability. This focus allows us to provide all our clients with an approach that is centred on increasing online visibility and website user conversion.
Introduction
The Right Approach
Regardless of your company’s product or even service, all Internet strategies should follow the similar principles of attracting the right people to the right place where they can receive the right message to make the right decision.
Targeting the Right People
In the Right Place
Giving the Right Message
To make the Right Decision
Right People - Traffic building is great but the key here is getting the right people to visit your website. Segmentation of your customer base and developing your web presence from a user perspective forms the keystone of your internet strategy. Right Place - This element relates to where your website can be identified, whether through a search results page or an inbound link/banner advertisement. The point here is to maximise exposure across all online media, especially where your target audience is likely to be looking for you. Right Message - Your message is conveyed in your website content. Content includes headlines, company information, product/service descriptions, imagery and news stories. Content can even relate to the meta tags and page titles that sit behind your website. Above all, content should be relevant, timely, contextual, fresh and inspire trust in addition to being search engine friendly. In real terms the website must be able to answer the simple question, Who are you and what do you do? Right Decision - This factor ties back to the website objective. What should the user do when they visit the website? Often this aspect is referred to as a ‘call to action’. Careful thought is required around the purpose of your website and the steps that underpin that objective.
Brookfield
Brookfield positions itself as a dedicated Internet marketing agency. We work with design and web development agencies across the UK. In light of this we always remain impartial and completely focussed on achieving the online marketing objectives for all our clients. Brookfield was formed in 2005 and brought together a team of people with extensive knowledge, qualifications and experience in all aspects of delivering Internet Marketing strategies and services.
For more information, please call: 0845 094 0128 or visit us @ www.brookfieldtc.co.uk
Brookfield Internet Marketing Services
Overview
There are three key elements within the Internet marketing process:
Internet Marketing Planning
Internet Marketing Services
Internet Marketing Analytics
Planning
The reason for developing an internet marketing plan is quite simple, all online marketing activities need to be identified, co-ordinated and executed in line with the requirements of the target market. Internet marketing activities should be result orientated and measurable from a financial performance perspective. Synchronisation between the offline and online marketing plan is also an important factor at this stage.
Services
In addition to the definition of the online marketing strategy there is also a requirement for the day to day process of implementing it. It is of little value to have a strategy if you lack either the resources or the expertise to implement it. Brookfield will provide that expertise through its Internet Marketing Campaign Management Service. From a tactical perspective, there are many online marketing tools that can leverage results, the key to this process is utilising the right online marketing tool at the right time as determined by the Internet marketing plan. Brookfield delivers strategic and tactical Internet marketing services over three strands of Internet marketing:
Online Marketing
Online Marketing forms a vital role in generating targeted traffic for both Business to Business (B2B) and Business to Consumer (B2C) websites. Brookfield can provide support on basic search engine optimisation right through to the development of online video marketing techniques. Brookfield not only focus on the generation of targeted traffic but place equal, if not more, emphasis on user conversion.
Online Advertising
Online Advertising involves the placement of an advertisement on an ad serving platform such as a Search Engine Results Page, Google Mail or a Blog. Brookfield recognises that this form of advertising can be effective especially in the short term or for seasonal campaigns. The Online Advertising Service includes keyword research, landing page development and tight budget control ensuring a maximum return on advertising spend.
Online PR
‘Information and news travel fast online’ – Brookfield’s Online PR Service is aimed at companies who understand the importance of managing and extending their online brand image. Our service enables clients to seize opportunities for online brand extension and react quickly if the brand is compromised.
Analytics
Measuring website statistics is a critical factor in maximizing overall campaign performance. How your target market arrives at your site, what keywords were used, the behavior of the customer on the website all provide a valuable insight into how you begin to gain a return on your investment. The data gained through measurement will feed back into the Internet marketing strategy allowing you to make business decisions based on hard evidence as oppose to gut feeling.
For more information, please call: 0845 094 0128 or visit us @ www.brookfieldtc.co.uk