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									                 James Dyson
Y o u know the f e e l i n g w h e n some e v e r y d a y
product lets you down. 'I could have designed
this better myself, you think. But how many of us
turn our thoughts into action? James Dyson
does. He is a man who likes to make things
work better. Together with his research team
he has developed products that have achieved
sales of over £2 billion worldwide.
Sea Truck                            Ballbarrow
Sates to date of over $500 million   Market leader within 3 years

Trolleyball                          Wheelboat
The most practical boat-launcher     Travels at 40mph on land and water

  Other products by James Dyson
James Dyson's first product, the Sea Truck, was
launched in 1970 while he was studying at the
Royal College of Art. A few years later came the
award-winning Ballbarrow that can go where no
wheelbarrow has ever been before. Then there
was the Wheelboat and the Trolleyball. Even the
integral hose, seen on most upright vacuum
cleaners, is a Dyson invention.
                   The idea
In 1978, James Dyson noticed how the air filter in
the Ballbarrow spray-finishing room was constantly
clogging with powder particles (just like a vacuum
cleaner bag clogs with dust). So he designed and
built an industrial cyclone tower, which removed
the powder particles by centrifugal force, spinning
the extracted air at the speed of sound. Could the
same principle work in a vacuum cleaner? James
Dyson set to work. 5 years and 5,127 prototypes
later, the world's first bagless vacuum cleaner
from Dyson arrived.
    The £1,200 vacuum cleaner
It may sound like taking coals to Newcastle, but
James Dyson's bagless vacuum cleaner was first
sold in Japan, the home of high-tech products.
Known as the 'G Force', it won the 1991
International Design Fair prize in Japan. The
Japanese were so impressed by its performance
that the G Force became a status symbol, selling
for £1,200 apiece!
       The Dyson Dual Cyclone
Using income from the Japanese licence, James
Dyson focused on his plan to manufacture a new
model in Britain. In Junel993 he opened his own
research centre and factory in Wiltshire, not far
from his home, and developed a machine that
collected even finer particles of dust (down to the
microscopic particles that cause allergies). The
result was the D C 0 1 , the first in a range of models
which are the only vacuum cleaners in the world
to maintain 100% suction, 100% of the time.
           The patent problem
The Dual Cyclone was nearly never made due to
patent costs. Unlike a songwriter, who owns the
song he writes, an inventor does not necessarily
own the rights to his invention. Every year he must
pay outrageous fees to renew his patents in every
country where he wants protection. During the
development years, when he had no income,
James Dyson's patents nearly bankrupted him.
Supported by his family, he risked everything.
Fortunately the risk paid off. Now James Dyson is
fighting in the European Court of Human Rights
to make it easier for people to protect their ideas.
The Dual Cyclone system is the first breakthrough
in technology since the invention of the vacuum
cleaner in 1901.

The traditional bag has been replaced by two
cyclone c h a m b e r s w h i c h c a n n o t clog with
dust. Within them a i r spins at up to 924mph,
generating centrifugal forces that extract dust
particles as small as 0.1 micron (an efficiency
that a bag could never match).

James Dyson has proved that a better product
can be made at a price people can afford. As a
result the Dyson Dual Cyclone machines have
become the fastest-selling vacuum cleaners
ever to have been made.

The Dyson Dual Cyclone vacuum cleaners are
a l r e a d y recognised as classics. They are on
permanent display in museums in Europe, Japan
and the USA. In London alone, they can be seen
at the Victoria & Albert Museum, the Science
Museum and the Design Museum.

                   Dyson Hotline
    Please call us about Dyson products on
                0870 60 70 8 8 8 .

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