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James Dyson Y o u know the f e e l i n g w h e n some e v e r y d a y product lets you down. 'I could have designed this better myself, you think. But how many of us turn our thoughts into action? James Dyson does. He is a man who likes to make things work better. Together with his research team he has developed products that have achieved sales of over £2 billion worldwide. Sea Truck Ballbarrow Sates to date of over $500 million Market leader within 3 years Trolleyball Wheelboat The most practical boat-launcher Travels at 40mph on land and water Other products by James Dyson James Dyson's first product, the Sea Truck, was launched in 1970 while he was studying at the Royal College of Art. A few years later came the award-winning Ballbarrow that can go where no wheelbarrow has ever been before. Then there was the Wheelboat and the Trolleyball. Even the integral hose, seen on most upright vacuum cleaners, is a Dyson invention. The idea In 1978, James Dyson noticed how the air filter in the Ballbarrow spray-finishing room was constantly clogging with powder particles (just like a vacuum cleaner bag clogs with dust). So he designed and built an industrial cyclone tower, which removed the powder particles by centrifugal force, spinning the extracted air at the speed of sound. Could the same principle work in a vacuum cleaner? James Dyson set to work. 5 years and 5,127 prototypes later, the world's first bagless vacuum cleaner from Dyson arrived. The £1,200 vacuum cleaner It may sound like taking coals to Newcastle, but James Dyson's bagless vacuum cleaner was first sold in Japan, the home of high-tech products. Known as the 'G Force', it won the 1991 International Design Fair prize in Japan. The Japanese were so impressed by its performance that the G Force became a status symbol, selling for £1,200 apiece! The Dyson Dual Cyclone Using income from the Japanese licence, James Dyson focused on his plan to manufacture a new model in Britain. In Junel993 he opened his own research centre and factory in Wiltshire, not far from his home, and developed a machine that collected even finer particles of dust (down to the microscopic particles that cause allergies). The result was the D C 0 1 , the first in a range of models which are the only vacuum cleaners in the world to maintain 100% suction, 100% of the time. The patent problem The Dual Cyclone was nearly never made due to patent costs. Unlike a songwriter, who owns the song he writes, an inventor does not necessarily own the rights to his invention. Every year he must pay outrageous fees to renew his patents in every country where he wants protection. During the development years, when he had no income, James Dyson's patents nearly bankrupted him. Supported by his family, he risked everything. Fortunately the risk paid off. Now James Dyson is fighting in the European Court of Human Rights to make it easier for people to protect their ideas. The Dual Cyclone system is the first breakthrough in technology since the invention of the vacuum cleaner in 1901. The traditional bag has been replaced by two cyclone c h a m b e r s w h i c h c a n n o t clog with dust. Within them a i r spins at up to 924mph, generating centrifugal forces that extract dust particles as small as 0.1 micron (an efficiency that a bag could never match). James Dyson has proved that a better product can be made at a price people can afford. As a result the Dyson Dual Cyclone machines have become the fastest-selling vacuum cleaners ever to have been made. The Dyson Dual Cyclone vacuum cleaners are a l r e a d y recognised as classics. They are on permanent display in museums in Europe, Japan and the USA. In London alone, they can be seen at the Victoria & Albert Museum, the Science Museum and the Design Museum. Dyson Hotline Please call us about Dyson products on 0870 60 70 8 8 8 .
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