Internet Marketing 8125 by ramhood17


									Internet Marketing 8125
Grade Levels: 11, 12

Students learn about the paperless exchange of business and marketing information, using technology (e.g., Internet, e-mail, electronic data interchange, and electronic funds
transfer). Included in this course is an overview of the technology of Web servers, clients, and net infrastructure and the background of this fast-growing market; the economics of
electronic markets; marketing research; advertising on the Web and Web page basics; pricing information; security and encryption; and on-line business opportunities. Academic
skills (mathematics, science, English, and history/social science) related to the content are a part of this course. Computer/technology applications supporting this course are

Available upon completion of Internet Marketing:

 Fundamental Concepts of Business and Marketing Certificate (ASK Institute)
 National Professional Certification in Customer Service (National Retail Federation Foundation)

The following credentials may be appropriate if related content is integrated and/or added to basic framework of program:
 CIW Associate Certification: Internet Business Foundations Examination* (ProsoftTraining)
 Brainbench Web Design and Development Certifications+
Credential Title/Description/Entity                        How to Earn Credential                         Implementation Data                     Possible Preparatory
                                                                                                                                                  Courses/Career Cluster
Fundamental Marketing Concepts                             Pass a knowledge-based exam consisting of                                              Choose one of the following:
Certificate awarded for competency in marketing concepts   100 multiple-choice test items. Test           New assessment for the 2006-07 school    Marketing 8120/8121
and skills as related to the Marketing Sales and Service   includes questions relating to the following   year.                                    Adv. Marketing 8130/8131
career cluster.                                            areas: marketing, distribution, marketing-                                              Fashion Marketing
                                                           information management, product/service                                                  8140/8141
                                                                                                                                                   Adv. Fashion Marketing
                                                           management, promotion, selling.
ASK Institute (DECA/MarkED)                                                                                                                        Hotel/Motel Marketing
                                                                                                                                                   Adv. Hotel/Motel Marketing
                                                                                                                                                   International Marketing 8135
                                                                                                                                                   Adv. International Marketing
                                                                                                                                                   Internet Marketing 8125
                                                                                                                                                   Marketing Management
                                                                                                                                                   Sports, Entertainment, and
                                                                                                                                                    Recreation Marketing
                                                                                                                                                   Adv. Sports, Entertainment
                                                                                                                                                    and Recreation Marketing
                                                                                                                                                   Travel/Tourism Marketing
                                                                                                                                                   Adv. Travel/Tourism
                                                                                                                                                    Marketing 8167/8168
                                                                                                                                                   Financial Services Marketing

                                                                                                                                                  Marketing Sales and Service
National Professional Certification in Customer Service         Pass an Internet-delivered, knowledge-based                                             Choose one of the following:
Certification that documents knowledge and skills in the        exam made up of real-life customer service    419 students were reported as having       Marketing 8120/8121
industry-identified area of Customer Service Skill Standards.   situations, some presented through video      achieved this certification in 2005-06.    Advanced Marketing
                                                                and audio, with questions presenting                                                      8130/8131
                                                                possible courses of action.                                                              Fashion Marketing
                                                                                                              Reimbursement “snapshot” for 2005-06:
National Retail Federation Foundation                                                                         545 students attempted this examination
                                                                                                                                                         Advanced Fashion
                                                                                                              with 442 passing.                           Marketing 8145/ 8146
                                                                                                                                                         Hotel/Motel Marketing
                                                                                                              135 Marketing Education teachers have       8160/8161
                                                                                                              achieved the National Professional         Advanced Hotel/Motel
                                                                                                              Certification in Customer Service.          Marketing 8162/8163
                                                                                                                                                         International Marketing 8135
                                                                                                                                                         Advanced International
                                                                                                                                                          Marketing 8136
                                                                                                                                                         Marketing Management
                                                                                                                                                         Internet Marketing 8125
                                                                                                                                                         Sports, Entertainment, and
                                                                                                                                                          Recreation Marketing
                                                                                                                                                         Advanced Sports,
                                                                                                                                                          Entertainment, and
                                                                                                                                                          Recreation Marketing
                                                                                                                                                         Travel and Tourism
                                                                                                                                                          Marketing 8165/ 8166
                                                                                                                                                         Advanced Travel and
                                                                                                                                                          Tourism Marketing
                                                                                                                                                         Financial Services Marketing
                                                                                                                                                         EFE Cooperative Education

                                                                                                                                                        Marketing Sales and Service
Certified Internet Webmaster Associate Certification:          Pass the Internet Business Foundations                                                     Choose one of the following:
Internet Business Foundations Examination*                     Examination (IBF Module). The exam            104 students were reported as having         Design, Multimedia, and
Certification of basic skills and knowledge that an Internet   covers basic concepts pertaining to:          passed this assessment for 2005-06              Web Technologies 6630
professional is expected to understand and use. This is a      Information Technology and the Internet,                                                   Advanced Design,
“pathway” examination leading to the full Certified Internet   Web Browsing, Multimedia on the Web,          Reimbursement “snapshot” for 2006: 202          Multimedia, and Web
Webmaster Associate (CIW) certification.                       Databases and Web Search Engines, E-Mail      students attempted this certification exam      Technologies 6631
                                                               and Personal Information Management,          with 104 passing.                            Computer Network Software
                                                               Internet Services and Tools, Internet                                                         Operations 6650
                                                               Security, and IT Project Management.          75 teachers have participated in state       Advanced Computer
Prosoft Learning Corporation                                                                                 sponsored certification training                Network Software
                                                                                                             academies for Internet Business                 Operations 6651
                                                                                                             Foundations Examination with 66              Programming 6640
                                                                                                             earning a credential.                        Advanced Programming

                                                                                                                                                          Marketing Sales and Service

Brainbench Web Design and Development                          Pass any one assessment in the Web Design                                                  Choose one of the following:
Certifications*                                                and Development skill cluster (see +note at
Certification of knowledge and skills required for one or      bottom of this section). These assessments    Students are attempting the following        Design, Multimedia, and
more skill set areas relating to knowledge of all aspects of   provide certification of specific skill set   specific Brainbench skill set tests:           Web Technologies 6630
web development, web page design, programming and              knowledge of various web design and                                                        Advanced Design,
scripting languages as well as basic web architecture.         development tools to include programming      -XML                                           Multimedia, and Web
                                                               and scripting languages. Examples:            -XHTML 1.1                                     Technologies 6631
                                                               Dreamweaver MX, Flash MX, Internet            -Web Design Concepts
                                                               Concepts, Internet Technology                 -HTML 4.0
Brainbench                                                     Fundamentals, HTML 4.0, XML Concepts,         -Flash MX                                    Marketing Sales and Service
                                                               Web Design Concepts, Web Development          -Fireworks 4
                                                               Concepts, MS Front Page 2000, JavaScript      -Dreamweaver MX
                                                               1.5 Fundamentals.                             -Internet Technology Fundamentals
                                                                                                             -Internet Industry Knowledge
                                                                                                             -Internet Concepts
                                                                                                             -Adobe Photoshop CS

+Specific approved Brainbench assessments by clusters can be found at

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