CONRAD JUPITERS Sponsorship Proposal Guidelines Why we have guidelines: Conrad Jupiters recognises the important role that the organisation plays in the local community and we are committed to continuing the company’s record as patron of many charity, cultural, and community activities in the South East Queensland region. However due to the large number of proposals we receive each week, it unfortunately makes it difficult for us to accept every idea presented to us. Hence, we have outlined below a series of guidelines to help you submit a proposal that meets our needs. In general: These are the general criteria by which we initially assess the proposals: • We will consider proposals in all categories except sponsorship of individuals who are not competing at an elite or international level; • We prefer to support local or Gold Coast regional events; • We generally require a minimum of six months lead-time; • Logo exposure is not the primary goal of sponsorship, it is considered a bonus; • We prefer to invest in sponsorships that carry out audience research during and/or after the event, including sponsor questions and provide the results of the research to Conrad Jupiters. • Both Conrad Jupiters and Conrad Treasury contribute monies to the Jupiters Casino Community Benefit Fund. The aim of this organisation is to assist local charities to purchase capital items necessary to run their day to day business. Any requests for grants should be addressed directly to the fund: Jupiters Casino Community Benefit Fund PO Box 137 BRISBANE ALBERT STREET QLD 4002 Phone: (07) 3872 0815 Fax: (07) 3872 0849 Email: email@example.com Application forms can also be obtained from their website www.jccbf.org.au -2- Specific criteria: Your sponsorship proposal must outline how it will meet at least six of the following requirements, it should: • Provide a natural link with Conrad Jupiters entertainment and accommodation facilities; • Provide creative ideas for maximising the sponsorship; • Provide cross-promotion opportunities; • Allow for investment to be divided into an up-front fee plus a performance- based incentive where applicable; • Provide naming rights; • Provide a unique opportunity for key customer hospitality i.e. tickets to event, corporate box; • Provide main media exposure such as television, radio or print related to the promotion (logo exposure does not count); • Specifically target one of our primary demographics (listed at bottom of document); • Provide sponsorship exclusivity; • Provide opportunities for Conrad Jupiters employees to become involved in event; • Access to member listing and/or database (if it does not conflict with privacy laws); • Provide branding opportunities for Conrad Jupiters; • Enhance the casino’s corporate citizen profile; • Enhance the casino’s key marketing communication messages; • Provide networking opportunities with other non-competitive co-sponsors; • Generate business for Conrad Jupiters restaurants, bars, convention facilities, theatre, hotel and gaming facilities; Standard information required: To be considered, proposals must include the following: • Key details of the opportunity, including any market research that is relevant to the event; • Details of your target market; • Overview of your marketing plan - including what is and is not confirmed and objectives and strategies; • Number of other sponsors that have been approached and/or list of sponsors who have committed to date. • A comprehensive list of commercial benefits, including how they relate to Conrad Jupiters and our services. • References and endorsements from past sponsors (where applicable). • Timeline (including any relevant deadlines). • Credentials of your company and key subcontractors (publicist, event producer, etc.). • Details of how your organisation arrived at the proposed sponsorship fee based upon the value of the benefits package on offer to Conrad Jupiters. -3- Servicing expectations: If your proposal is successful, it is expected that Conrad Jupiters would receive written reports both during and at the completion of the event outlining how our objectives were achieved. Evaluation: It is also expected that both parties would conduct an evaluation process after the event to determine if both organisations’ objectives were met. Where appropriate, the post evaluation document should include the following information: • Introduction; • Situational analysis; • Sponsorship analysis; • Results i.e. sales, media coverage, research, sponsor’s image i.e. awareness of sponsor, attitude to sponsor etc, numbers affected by the sponsorship; • Attendance figures; Exclusions: As a gaming establishment, Conrad Jupiters maintains a high regard for the importance it plays in the community. Hence, any proposal that is primarily aimed at the following would not be considered: • children or anyone under the age of 18; • any event that contravenes the government’s gaming rules and regulations (Qld Government Law prohibits the Casino from promoting at events primarily of appeal to minors e.g. children’s concert or children’s sporting event); • individuals seeking support for overseas travel to compete in specific events or academic study; • quest/ beauty competitions; • political organisations or campaigns; • religious organisations or campaigns; • requests for print or online advertising; -4- Process for Consideration: • All proposals are reviewed by the Public Relations Manager to assess suitability, feasibility, and resources required to manage the event. Proposals must be on company or the organisation’s letterhead and be addressed to: Donna Campbell Public Relations Manager Conrad Jupiters PO Box 1515 BROADBEACH Q 4218 Phone: (07) 5592 8146 Fax: (07) 5592 8483 Email: firstname.lastname@example.org Please try not to address proposals to Dear Sir/Madam or To Whom It May Concern etc. • Proposals that have merit are presented to the Chief Operating Officer and General Manager Finance for final consideration. • Applications are usually assessed within a 2 – 3 week timeframe. Target markets: Conrad Jupiters target markets are: Hotel: Corporate business travelers and conferences, weekend leisure travelers, social groups. Restaurants: Corporate diners, local residents, special occasion diners. Senior citizens looking for value for money Charters Towers/Zen: Male/Females 25+, upscale, lovers of good food and wines, special occasion diners. Jupiters Theatre: Holiday makers, tourists and local residents, senior citizens and social groups. The Prince Albert Pub: Male/Females 18+, office workers, sports fans.
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