Proposal Guidelines by lindayy


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Sponsorship Proposal Guidelines
Why we have guidelines:

Conrad Jupiters recognises the important role that the organisation plays in the
local community and we are committed to continuing the company’s record as
patron of many charity, cultural, and community activities in the South East
Queensland region.

However due to the large number of proposals we receive each week, it
unfortunately makes it difficult for us to accept every idea presented to us.

Hence, we have outlined below a series of guidelines to help you submit a
proposal that meets our needs.

In general:

These are the general criteria by which we initially assess the proposals:
• We will consider proposals in all categories except sponsorship of individuals
  who are not competing at an elite or international level;
• We prefer to support local or Gold Coast regional events;
• We generally require a minimum of six months lead-time;
• Logo exposure is not the primary goal of sponsorship, it is considered a
• We prefer to invest in sponsorships that carry out audience research during
  and/or after the event, including sponsor questions and provide the results of
  the research to Conrad Jupiters.
• Both Conrad Jupiters and Conrad Treasury contribute monies to the Jupiters
  Casino Community Benefit Fund. The aim of this organisation is to assist
  local charities to purchase capital items necessary to run their day to day
  business. Any requests for grants should be addressed directly to the fund:

       Jupiters Casino Community Benefit Fund
       PO Box 137
       Phone: (07) 3872 0815
       Fax: (07) 3872 0849
       Application forms can also be obtained             from   their   website
Specific criteria:

Your sponsorship proposal must outline how it will meet at least six of the following
requirements, it should:

•     Provide a natural link with Conrad Jupiters entertainment and accommodation
•     Provide creative ideas for maximising the sponsorship;
•     Provide cross-promotion opportunities;
•     Allow for investment to be divided into an up-front fee plus a performance-
      based incentive where applicable;
•     Provide naming rights;
•     Provide a unique opportunity for key customer hospitality i.e. tickets to event,
      corporate box;
•     Provide main media exposure such as television, radio or print related to the
      promotion (logo exposure does not count);
•     Specifically target one of our primary demographics (listed at bottom of
•     Provide sponsorship exclusivity;
•     Provide opportunities for Conrad Jupiters employees to become involved in
•     Access to member listing and/or database (if it does not conflict with privacy
•      Provide branding opportunities for Conrad Jupiters;
•      Enhance the casino’s corporate citizen profile;
•      Enhance the casino’s key marketing communication messages;
•      Provide networking opportunities with other non-competitive co-sponsors;
•      Generate business for Conrad Jupiters restaurants, bars, convention
    facilities, theatre, hotel and gaming facilities;

Standard information required:

To be considered, proposals must include the following:

•    Key details of the opportunity, including any market research that is relevant to
     the event;
•    Details of your target market;
•    Overview of your marketing plan - including what is and is not confirmed and
     objectives and strategies;
•    Number of other sponsors that have been approached and/or list of sponsors
     who have committed to date.
•    A comprehensive list of commercial benefits, including how they relate to
     Conrad Jupiters and our services.
•    References and endorsements from past sponsors (where applicable).
•    Timeline (including any relevant deadlines).
•    Credentials of your company and key subcontractors (publicist, event
     producer, etc.).
•    Details of how your organisation arrived at the proposed sponsorship fee
     based upon the value of the benefits package on offer to Conrad Jupiters.

Servicing expectations:

If your proposal is successful, it is expected that Conrad Jupiters would receive
written reports both during and at the completion of the event outlining how our
objectives were achieved.


It is also expected that both parties would conduct an evaluation process after the
event to determine if both organisations’ objectives were met.

Where appropriate, the post evaluation document should include the following

• Introduction;
• Situational analysis;
• Sponsorship analysis;
• Results i.e. sales, media coverage, research, sponsor’s image i.e. awareness of
  sponsor, attitude to sponsor etc, numbers affected by the sponsorship;
• Attendance figures;


As a gaming establishment, Conrad Jupiters maintains a high regard for the
importance it plays in the community. Hence, any proposal that is primarily aimed
at the following would not be considered:

• children or anyone under the age of 18;
• any event that contravenes the government’s gaming rules and regulations (Qld
  Government Law prohibits the Casino from promoting at events primarily of
  appeal to minors e.g. children’s concert or children’s sporting event);
• individuals seeking support for overseas travel to compete in specific events or
  academic study;
• quest/ beauty competitions;
• political organisations or campaigns;
• religious organisations or campaigns;
• requests for print or online advertising;

Process for Consideration:

•   All proposals are reviewed by the Public Relations Manager to assess
    suitability, feasibility, and resources required to manage the event. Proposals
    must be on company or the organisation’s letterhead and be addressed to:

    Donna Campbell
    Public Relations Manager
    Conrad Jupiters
    PO Box 1515
    Phone: (07) 5592 8146     Fax: (07) 5592 8483

    Please try not to address proposals to Dear Sir/Madam or To Whom It May
    Concern etc.

• Proposals that have merit are presented to the Chief Operating Officer and
  General Manager Finance for final consideration.

• Applications are usually assessed within a 2 – 3 week timeframe.

Target markets:

Conrad Jupiters target markets are:

Hotel:                                Corporate      business       travelers   and
                                      conferences, weekend        leisure travelers,
                                      social groups.

Restaurants:                          Corporate diners, local residents,
                                      special occasion diners.

                                      Senior citizens looking for value for money

Charters Towers/Zen:                  Male/Females 25+, upscale, lovers of good
                                      food and wines, special occasion diners.

Jupiters Theatre:                     Holiday makers, tourists and local residents,
                                      senior citizens and social groups.

The Prince Albert Pub:                Male/Females 18+, office workers, sports

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