New Economy Excellence Series, New Economy Emotion by P-Wiley

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									New Economy Excellence Series, New Economy
Emotion
Author: Alfredo Zingale
Author: Matthias Arndt
Description

Despite the hype, e-commerce involves approaches that have long been established in conventional
markets. The main difference is one of customer intimacy and reach. Through online Customer
Relationship Management (CRM), e-commerce allows for the first time the possibility of genuine one-to-
one marketing and communication - even in mass markets. Examining both long- and short-term
strategies as part of the groundbreaking New Economy Excellence series, New Economy Emotion
clearly shows how to integrate existing strengths with the Internet's tremendous power for personal
interaction in a powerful ongoing loop.

Other titles in the New Economy Excellence series include:

New Economy Edge: Strategies and Techniques for Boosting Online Profitability
Jeremy Kourdi - 0471498440
New Economy Energy: Unleashing Knowledge for Competitive Advantage
Sultan Kermally - 0471499633
New Economy Expression: Redefining Marketing in the Multi-Channel Age
David Mercer - 0471500089
Author Bio
Alfredo Zingale
ALFREDO ZINGALE is Founding Partner of Xnova Consulting Sarl, an International Strategy and
Marketing Management consultancy based in Switzerland and focused on customer-centred value
delivery and market development. He is also on the board of technology start-ups incubator NMI New
Markets International, e-services applications developer WebResults and financial services company
ADR-Invest. He is a former Hewlett-Packard Europe executive with 30 years of international management
experience in marketing, sales, business development and customer development for technology
products. Within Hewlett-Packard he pioneered the application of IT, Information Management and New
Media to the marketing, sales and support functions. Alfredo Zingale received Bachelor and Master of
Science degrees from Columbia University, NYC and business education from INSEAD. <br>
<br>MATTHIAS ARNDT is Senior CRM Consultant within Hewlett-Packard Consulting. After his studies
in economics and computer science, he spent several years in software engineering and in customer
education. The following ten years saw him involved in marketing at Hewlett-Packard, from product
management to European and worldwide marketing roles focusing on Hewlett-Packard's installed
customer base. He was responsible for the development and implementation of new Customer
Relationship Management programs as well as e-Business services aimed at HP's European large
accounts in the industrial and consumer markets. Since 1999, when he joined the HP Consulting
practice, he has taught CRM seminars and helped customers define and implement their short- and long-
term CRM vision and strategy with a special focus on the multi-channel, e-CRM environment.


Matthias Arndt
ALFREDO ZINGALE is Founding Partner of Xnova Consulting Sarl, an International Strategy and
Marketing Management consultancy based in Switzerland and focused on customer-centred value
delivery and market development. He is also on the board of technology start-ups incubator NMI New
Markets International, e-services applications developer WebResults and financial services company
ADR-Invest. He is a former Hewlett-Packard Europe executive with 30 years of international management
experience in marketing, sales, business development and customer development for technology
products. Within Hewlett-Packard he pioneered the application of IT, Information Management and New
Media to the marketing, sales and support functions. Alfredo Zingale received Bachelor and Master of
Science degrees from Columbia University, NYC and business education from INSEAD. <br>
<br>MATTHIAS ARNDT is Senior CRM Consultant within Hewlett-Packard Consulting. After his studies
in economics and computer science, he spent several years in software engineering and in customer
education. The following ten years saw him involved in marketing at Hewlett-Packard, from product
management to European and worldwide marketing roles focusing on Hewlett-Packard's installed
customer base. He was responsible for the development and implementation of new Customer
Relationship Management programs as well as e-Business services aimed at HP's European large
accounts in the industrial and consumer markets. Since 1999, when he joined the HP Consulting
practice, he has taught CRM seminars and helped customers define and implement their short- and long-
term CRM vision and strategy with a special focus on the multi-channel, e-CRM environment.

								
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