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									Special
Author: John Wright
Description

A book for all motoring tragics, this is a fascinating history of an iconic car - the FJ Holden - and the story
of the extraordinary success of General Motors Holden.The FJ Holden. It's an unmistakable, much loved
and unique symbol of Australia - right up there with the pavlova, Don Bradman's baggy green, or
Christmas on the beach.But how did it get this way? Exactly how did an American car company so
accurately grasp Australia's automotive pulse to create a car which is now an Australian motoring icon?
Right from the beginning, Holden understood the importance of brand, the need to create a car 'for every
purse and purpose'. The advent of the FJ Holden, seen as 'Australia's Own Car', revolutionised Australian
automobility. Australians clamoured for the Holden not just because it was a (relatively) affordable car but
because it was seen as symbolic of the new post-war era of increasing prosperity. Holden now enjoys a
unique, iconic status in the automotive culture of Australia.In this fascinating book - part social history,
part corporate history, part biography of a car - Wright tracks the elements that made General Motors
Holden such a successful company, from its beginnings in the 1920s and the boom in car ownership in
the 1950s right through to the present day, when a Holden car - an artistic re-invention of the much-loved
1953 FJ Holden - was the star car at the 2005 Australian International Motor Show. This is a must-read
story of opportunity, inspiration, and business genius for all motoring enthusiasts, Holden fans and car
buffs.
Author Bio
John Wright
John Wright is a professional motoring journalist and historian since 1981. He is the author of numerous
automotive books, including Heart of the Lion (Allen & Unwin, 1998) as well as histories of the Ford
Falcon (Ford Australia c1990), Ford Fairlane Ford Australia c1996), Peugeot in Australia (1983, 1989),
rotary-engined Mazdas (1990), Armstrong Siddeley (2006), the Mitsubishi Magna (c1995).

								
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