Visual Data Mining by P-Wiley

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									Visual Data Mining
Visual Data Mining
Author: Tom Soukup
Author: Ian Davidson
Description

Marketing analysts use data mining techniques to gain a reliable understanding of customer buying
habits and then use that information to develop new marketing campaigns and products. Visual mining
tools introduce a world of possibilities to a much broader and non-technical audience to help them solve
common business problems.Explains how to select the appropriate data sets for analysis, transform the
data sets into usable formats, and verify that the sets are error-freeReviews how to choose the right
model for the specific type of analysis project, how to analyze the model, and present the results for
decision makingShows how to solve numerous business problems by applying various tools and
techniquesCompanion Web site offers links to data visualization and visual data mining tools, and real-
world success stories using visual data mining
Author Bio
Tom Soukup
TOM SOUKUP has more than fifteen years of experience in data management and analysis. He is
currently with Konami Gaming, Inc., where he is involved in data mining and data warehousing projects for
the gaming industry. <br>IAN DAVIDSON, PhD, has worked on commercial data mining applications,
including insurance claim fraud detection, product cross-sell, customer retention, and credit card fraud
detection. He is currently an Assistant Professor of Computer Science at the State University of New
York, Albany.


Ian Davidson
TOM SOUKUP has more than fifteen years of experience in data management and analysis. He is
currently with Konami Gaming, Inc., where he is involved in data mining and data warehousing projects for
the gaming industry. <br>IAN DAVIDSON, PhD, has worked on commercial data mining applications,
including insurance claim fraud detection, product cross-sell, customer retention, and credit card fraud
detection. He is currently an Assistant Professor of Computer Science at the State University of New
York, Albany.

York, Albany.

								
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