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wiki. wiki. wiki. Go ahead, say it. You know you want to. Wiki. Wiki. Wiki. It’s the word on everyone’s lips, thanks to the brand new Wiki Guide to Gwinnett. And we’ve got the inside scoop on how you can be part of the freshest, wildest, wikiest guide around. Powered by www.WikiGwinnett.com the wiki guide to gwinnett Read it. Click it. Find it. 2007 media kit WHAT, WHEN, WHERE & HOW! What the heck is a Wiki Guide, and how can it help you grow your business and find new customers? Glad you asked. Let’s start with some basic definitions. Wiki 101, if you will: Wiki – 1. Hawaiian word meaning “quick.” 2. A dynamic website which allows readers to add, edit and read content quickly and easily. Gwinnett County – Home to nearly 800,000 residents, a dynamic community boasting great restaurants and entertainment, world-class shopping, thriving businesses, savvy consumers, sophisticated cities and quaint town squares. The Wiki Guide to Gwinnett – Online and in print, the ultimate resource for all things Gwinnett. Restaurants, schools, shopping and business services – your customers will find it all in the Wiki Guide to Gwinnett print edition and WikiGwinnett.com. So there you have it. Fast and easy. Fun and fresh. The Wiki Guide to Gwinnett brings together the best of a wiki and the best of Gwinnett. Detailed listings of the county’s businesses and services? Check. An exciting website that the community can add to and edit? Check. Plus, we’ve wikied it up a notch with a portable full-color print guide, giving your customers two ways to learn about what you’ve got that they want. Flip and read. Click and read. Read and buy. No wonder everyone’s saying wiki, wiki, wiki. Shouldn’t you? www.WikiGwinnett.com 770-236-8703, ext. 102 the wiki guide to gwinnett Read it. Click it. Find it. 1 2007 media kit REACH & READERS When you advertise in the Wiki Guide to Gwinnett, you reach customers who are actively searching for your product or service. They want it. You’ve got it. And we get them to you. We reach more newcomers… and old-timers What do you get when you combine the proven distribution channels of Gwinnett Magazine and the Gwinnett Business Journal with new strategic partnerships designed specifically to reach the 25,000+ newcomers expected to move to Gwinnett this year? Answer: • A newcomers guide that actually gets in the hands of newcomers and… • exposure to over 100,000 of Gwinnett’s most active & affluent residents With a print circulation of more than 40,000 copies and pass-along readership of 100,000, the Wiki Guide to Gwinnett reaches more households and businesses than any other area guide. (The average area handbook or newcomers guide has a print run of seven or eight thousand.) Factor in WikiGwinnett.com, and your impact expands to the hundreds of thousands. We’ve partnered with the area’s top • real estate agents (over 500) • new home communities (over 100) • moving companies In addition, through our proven distribution to area business owners & CEO’s, Gwinnett’s most affluent households, educators, PTA members, newsstand sales and more, you can be sure you are reaching Gwinnett! Our Guide stands out… and so will you. Powered by the award-winning Gwinnett Magazine and Gwinnett Business Journal, the Wiki Guide to Gwinnett delivers the goods. Make sure you’re a part of it! www.WikiGwinnett.com the wiki guide to gwinnett Read it. Click it. Find it. 2 2007 media kit EDITORIAL OVERVIEW With short features and detailed listings on everything from new home communities to restaurants, theaters and chiropractors, the Wiki Guide to Gwinnett is the ultimate resource for living the good life. Check out our exciting sections: Workin’ for a Livin’ – With information on accounting firms, consultants, corporate meeting venues, financial services, law firms, staffing agencies and more, this section helps readers get a job, fill a job or get the job done right. Playing & Eating – From fine wine to pub grub and black tie to bathing suits, Playing and Eating is the essential guide to shopping, dining, sports, entertainment and special events. House & Home – The floor-to-ceiling guide to home renting, buying, selling, decorating or renovating, House & Home features builders, apartments, home furnishings and improvements, lawn and garden services, and more. Health & Happiness – Treating the mind as well as the body, the providers in Health & Happiness include doctors, dentists and specialists as well as tanning, hair and nail salons, spas, and diet and nutrition centers. School Days – As the ABCs of educational opportunities, School Days features preschools, after-school activities, public schools, private schools, tutoring centers, colleges and more. Government & Community – A directory of community resources, from county and city governments to churches, non-profit groups and charities, Government & Community puts readers in touch with essential services. Parenting – From baby stuff to child care, this section connects parents with the tools they need to raise their kids right. My Favorite Things – From auto dealers and insurers to cable, cellphone and pet care providers, My Favorite Things contains everything you need to get the most out of daily life. www.WikiGwinnett.com 770-236-8703, ext. 102 the wiki guide to gwinnett Read it. Click it. Find it. 3 2007 media kit ADVERTISING OPTIONS From big corporations to small boutiques, no two businesses are alike. That’s why we offer many types and levels of advertising packages, all customizable to create a solution that’s right for you. No matter which you choose, you’ll enjoy the unbeatable exposure that only the Wiki Guide to Gwinnett can provide. Print Ads Flexibility: Advertisers can choose from several ad sizes and placements. Online bonus: Full-page advertisers receive a small online display ad free of charge. Editorial coverage: Full-page print advertisers receive a mention in a Wiki online article – a great PR bonus. Online Ads Increased exposure: Online advertisements are seen by thousands of visitors a day. Flexibility: Multiple ad sizes are available for placement on any page of the site. Print and Web Packages Double your impact: The Wiki Guide to Gwinnett print edition drives readers toWikiGwinnett.com, and vice versa. Prominent placement in search results: You’ll receive preferred placement in the Wiki search results when online visitors look for your business or service specialty. Section Sponsorships Ultimate exposure: Wiki Section Sponsors will have the ultimate in advertising exposure with premium placement in both Wiki editions. Combined editorial and advertising impact: Establish your business as the market leader with ads and feature mentions. “Every page presence”: Your link will appear on every page of WikiGwinnett.com For a closer look at your advertising options, just turn the page! >> www.WikiGwinnett.com 770-236-8703, ext. 102 the wiki guide to gwinnett Read it. Click it. Find it. 4 2007 media kit PRINT ADVERTISING The Wiki print edition is printed on beautiful highgloss paper with vibrant full-color photography throughout. The quality and durability make this a lasting resource, keeping your name front and center when buyers need it the most. Ad sizes are matched to fit practically every budget and inclusion in the Wiki Guide to Gwinnett offers unparralled exposure for your business. www.WikiGwinnett.com 770-236-8703, ext. 102 the wiki guide to gwinnett A Gwinnett Magazine Exclusive 5 2007 media kit ONLINE ADVERTISING Advertising on WikiGwinnett.com is simple. We offer both horizontal banner ads and three sizes of column display ads. Just choose your ad format, and we’ll help you select where you’d like your ad to appear. • Highly visible • Available on any page of the site • Link to your website or another site on the web 1 2 3 4 1 2 3 4 LARGE DISPLAY MEDIUM DISPLAY SMALL DISPLAY BANNER www.WikiGwinnett.com 770-236-8703, ext. 102 the wiki guide to gwinnett Read it. Click it. Find it. 6 2007 media kit EDITORIAL & SEARCH FEATURES Get first-in-mind awareness with these added exposure benefits on WikiGwinnett.com – included free with many advertising levels. Editorial Coverage for Full-Page Print Advertisers • Your business or service is referenced in an online article when you purchase a full-page print ad • Editorial mention links to your Wiki listing • Go beyond advertising and stay top-of-mind with this unbeatable PR benefit Preferred Placement in Search Results for Print and Web Package Advertisers • Receive preferred placement when visitors search for your business or service type • Appear in a special section above general search results • Enjoy a more comprehensive Wiki listing (businesses using our free listings are limited to 50 words) www.WikiGwinnett.com 770-236-8703, ext. 102 the wiki guide to gwinnett Read it. Click it. Find it. 7 2007 media kit SPONSORSHIPS THE BIG WIKI Rule the Wiki world with a Section Sponsorship, the ultimate in advertising exposure. Our most deluxe package, sponsorships give you premium placement in print and online, including “Presented By” credit in your section, links on every webpage, a full-page print ad, multiple online ads and more. You’ll receive: 1 A full-page ad in the print edition adjacent to your section 2 “Presented By” credit online on every page in your section 3 A prominent link on every page of WikiGwinnett.com 4 One large online vertical ad placed within your section 5 One online banner ad placed within your section 6 12 small online ads placed throughout WikiGwinnett.com 1 2 4 3 the wiki guide to gwinnett A Gwinnett Magazine Exclusive 8 2007 media kit PRINT RATE CARD FOUR-COLOR PRINT ADVERTISEMENTS Just Say Print – Want to keep things old school? That’s all cool! Focus your advertising on the Wiki Guide to Gwinnett print edition, and your four-color print ad will be seen by over 100,000 active, affluent buyers. Two-Page Spread Full Page Two-Thirds Page Third Page Sixth Page $10,900* $5,900* $4,900 $3,400 $1,700 PREMIUM FOUR-COLOR PRINT ADVERTISEMENTS Shout It Out! – That’s right, you’re somebody special. And now’s the time to let everybody know! Get even more attention with our premium ad placements in the Wiki Guide to Gwinnett print edition. Choose from the back cover, inside covers and more. Back Cover Inside Front Cover Inside Back Cover Facing Table of Contents “The Big Wiki” Section sponsorships $12,900* $9,900* $9,900* $7,900* $18,000† *See pg. 7 for online perks given to all full-page print advertisers. †See pg. 8 for “The Big Wiki” perks & benefits. Rates Continued ☛ www.WikiGwinnett.com 770-236-8703, ext. 102 the wiki guide to gwinnett A Gwinnett Magazine Exclusive 9 2007 media kit ONLINE RATE CARD ONLINE ADVERTISING Online All The Time – Want to get your message before even more viewers? The web’s the thing! These days, everyone’s on the internet, even Grandma. Our all-online options let you share your message with thousands of visitors a day. Web Banner Large Vertical Ad Medium Ad Small Ad $4,800 $4,200 $3,600 $2,400 yr./$400 yr./$350 yr./$300 yr./$200 mo. mo. mo. mo. (Minimum buy: three months) See pg. 7 for online ad examples. WIKI WIKI COMBO PACKS It’s in print! It’s online! And both are definitely better! Our combo packages let you target all kinds of buyers and Wiki like you can’t Wiki no more. But that’s not all. You get a discount on online ads when you combine them with a print buy! Online add-ons for full-page ad buyers: One Quarter Web Banner Ad Large Online Ad Medium Online Ad Small Online Ad $975 $900 $750 Free! With full-page ad buy Start with a full-page ad cost and add: Two Quarters $1,950 $1,800 $1,500 Free! With full-page ad buy Three Quarters $2,925 $2,700 $2,250 Free! With full-page ad buy Full Year $3,900 $3,600 $3,000 Free! With full-page ad buy Online add-ons for fractional ad buyers: Start with your ad cost and add: One Quarter Web Banner Ad Large Online Ad Medium Online Ad Small Online Ad Refer to pg. 6 for online ad examples. Two Quarters $2,200 $1,950 $1,700 $1,150 Three Quarters $3,300 $2,925 $2,550 $1,725 Full Year $4,400 $3,900 $3,400 $2,300 $1,100 $975 $850 $595 www.WikiGwinnett.com 770-236-8703, ext. 102 the wiki guide to gwinnett A Gwinnett Magazine Exclusive 10 2007 media kit SPONSORSHIPS The Big Wiki Annual Sponsorship $18,000 1 Prominent Link 2 Premium Exposure in 3 “Presented By” Listing • Prominent link to business website • Appears on every page of the Wiki Print and Online • A full-page color ad in the print edition adjacent to your section • One online banner ad placed within your section • One large online vertical ad placed within your section • 12 small online ads placed throughout WikiGwinnett.com • Receive “Presented By” credit on every page of your section 1 2 3 www.WikiGwinnett.com 770-236-8703, ext. 102 the wiki guide to gwinnett Read it. Click it. Find it. 11 2007 media kit GUIDE TO GWINNETT PRINT AD REQUIREMENTS Trim Size: 8-3/8” x 10-7/8” • Allow 1/8” outside trim area for bleed ads. Live Copy Area: 7” x 10” Full Page Bleed: 8-5/8” x 11-1/8” Trim: 8-3/8” x 10-7/8” Live Area : 7” x 10” 1/3 sq 4-5/8” x 4-7/8” 1/6 v 2-1/4” x 4-7/8” 2/3 v 4-5/8” x10” 1/3 v 2-3/16” x10” Ads should be provided in electronic format for the Macintosh or PC platform. PDF files (Mac/PC) – Files should be saved as “Press Optimized,” resolution set at 300 dpi, compression at “Auto ZIP/JPEG High” for color and grayscale images. Monochrome image compression at “CCIT Group 4” at 300 dpi. In “Font Options” choose “Embed all Fonts.” Color output as composite, CMYK or select Black & White for print colors. Select crop marks “Centered” with “Offset” at 12pt. Include full-page bleeds. For technical assistance regarding other file formats, please call 770-236-8703. Print Ad upload instructions 1. Go to www.gwinnettmagazine.com 2. In the Advertiser Login area, enter username: gmag and password: ads,then click SUBMIT. 3. Near the top of the page, click the UPLOAD ADS HERE link and click UPLOAD A NEW AD FILE. 4. Complete all requested information to the best of your ability. Information in red is required. 5. Click SUBMIT. WEB AD REQUIREMENTS Display Ads Banner Ad Banner 468 x 60 pixels Large 200 x 223 pixels Medium 200 x 110 pixels Small 200 x 55 pixels Web advertisements should be submitted according to the following guidelines: • • • • • Images should be formatted as JPEG (.jpg) or GIF files. Ads must be sized to the exact pixel specifications of the ad size you are buying, at 72 ppi. JPEG files should be saved in the RGB (not CMYK or grayscale) colorspace. Extremely large files may be recompressed before posting on the site. We reserve the right to reject any ad at our discretion for inappropriate content. Web Ad instructions Submit via email to: advertise@gwinnettmagazine.com For technical assistance, call 770-236-8703, ext. 102 12 Space Closing: September 21, 2007 Materials Deadline: October 12, 2007 Release Date: November/December 2007 On Newsstands: Through 2008 the wiki guide to gwinnett A Gwinnett Magazine Exclusive 2007 media kit