Acknowledgements Dedication 1. Establishing a Sociology of Culture and Cognition, Karen A. Cerulo Section1: Sensation and Attention Introduction 2. The Elephant in the Room: Notes on the Social Organization of Denial, Eviatar Zerubavel 3. Signals and Interpretive Work: The Role of Culture in a Theory of Practical Action, Diane Vaughan Section 2: Discrimination and Classification Introduction 4. Commensuration and Cognition, Wendy Nelson Espeland 5. Preterm Babies in the "Mother Machine": Metaphoric Reasoning and Bureaucratic Rituals that Finish the "Unfinished Infant," Nicole Isaacson 6. Cognition in Social Constructions: Market Rivalry Profile versus Cost Schedule, Harrison C. White Section 3: Representation and Integration Introduction Chapter 7: Moral Inquiry in Cultural Sociology, Robert Wuthnow 8. Individualism.'Pro tem': Reconsidering U.S. Social Relations, Karen A. Cerulo 9. Tracking Discourse, David Altheide 10. How Storytelling Can Be Empowering, William Gamson Section 4: Storage and Retrieval Introduction 11. Honor, ignity, and Collective Memory: Judging the Past in Korea and the United States, Barry Schwartz and MiKyoung Park 12. Thinking About Evil: Adolf Hitler and the Dilemma of the Social Construction of Reputations, Gary Alan Fine Section 5: Building Bridges Introduction 13. Fixing a Foucault Sandwich: Cognitive Universals and Cultural Particulars in the Concept of Mental Disorders, Jerome C. Wakefield 14. Culture, Harmful Dysfunctions and the Sociology of Mental Illness, Allan V. Horowitz 15. Why Cognitive (and Cultural) Sociology Needs Cognitive Science, Paul Dimaggio Appendix: Mapping the Field, Karen A. Cerulo Contributor Notes Index