MID SUSSEX DISTRICT COUNCIL ECONOMIC DEVELOPMENT by syi52137

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									                        MID SUSSEX DISTRICT COUNCIL

       ECONOMIC DEVELOPMENT STRATEGY STATEMENT 2003


INTRODUCTION

Mid Sussex has a successful and prosperous economy- in local, regional and national terms.
Its key strengths are-

   •   A location at the heart of the south east

   •   Excellent transport links by road, rail and air

   •   A diverse economic base

   •   Superb environment and quality of life

   •   A skilled workforce and high educational achievement

   •   Available sites and premises

All combine to make this an ideal location for business. A successful economy is vital to the
well-being of all who live and work in Mid Sussex- and the District Council intends to do all it
can to keep it that way.


ECONOMIC DEVELOPMENT- THE DISTRICT COUNCIL'S APPROACH

The District Council has set itself a number of key objectives. The key objective in this
context is-

       To promote social and economic well-being

A number of other objectives are also relevant. These are-

       Develop partnership working to maintain and improve the quality of life in the
       District

       Act as an effective representative for the area of Mid Sussex

       Promote environmental awareness and responsibility and encourage the
       sustainable use of resources

       Listen to all communities in the District and consult on future plans

       Provide value for money services

The Environment Directorate is charged with carrying out the District Council's planning and
economic development responsibilities. The Directorate's own objectives include-

       Work to enhance the local economy                  and   maintain    its   diversity in
       partnership with the private sector.
Working in Partnership

The District Council recognises that while it is a key player in the area of economic
development, it cannot and should not work alone. Equally, in view of the limited resources
available to the District Council for economic development and promotion- both financial and
manpower- it would be unrealistic to expect it to be able to carry out these activities without
other partners. The Council sees itself as just one of a range of organisations that must
work together to maintain and develop local economic prosperity. The District Council
already works with many other bodies in its economic development activity including
Government departments; the regional development agency (SEEDA); the West Sussex
Economic Partnership (WSEP); the Learning and Skills Council; other local authorities
including in particular West Sussex County Council, Crawley Borough Council and Horsham
District Council; Sussex Enterprise; Business Link Sussex; the Enterprise Centre, Action in
Rural Sussex; the Sussex Education Business Alliance (SEBA); Town and Parish Councils;
and local business organisations and regeneration groups.

Our Partners' Strategies

This Strategy Statement and the accompanying Annual Programme together set out the
Council's objectives for economic prosperity and the proposed means of achieving these at
the District level. They also link with other strategies of the Council, including the Tourism
Strategy, which acknowledges the importance of tourism to the Mid Sussex economy. The
strategies and objectives of other organisations also provide an important context for the
District Council's own work. The District Council therefore considers that it is vital that the
Strategy Statement and Annual Programme complement the strategies of partnership
organisations such as SEEDA, the WSEP and the County Council. This degree of
partnership and integration forms the cornerstone for future economic development activity.

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ECONOMIC DEVELOPMENT- THE STRATEGIC OBJECTIVE

To help maintain and enhance the economic and social well-being of Mid Sussex the District
Council will do all it can-



        To enable and encourage the development of a prosperous, well-balanced and
        sustainable local economy capable of meeting the economic and employment
        needs of the Mid Sussex community whilst safeguarding the amenities and
        high quality environment of the District.



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THE KEY AIMS

The economic development strategic objective provides the overall context for the District
Council's actions. To help meet this Strategic Objective the Council has identified six
subsidiary key aims. These are listed below, and each is linked to a number of courses of
action that the District Council will seek to carry out – either itself or with or in support of
others -in order to achieve these objectives.




        KEY AIM 1- SAFEGUARDING ECONOMIC GROWTH

        To assist the growth of the local economy by means of a land use and planning
        policy framework designed to meet existing and future employment needs
        whilst safeguarding the environment of the District.



The District Council will-

   •    Ensure the provision of an adequate supply of land for business development,
        including through the identification of suitable sites in the Mid Sussex Local Plan

   •    Subject to compliance with the development plan, apply land use policies flexibly with
        regard to proposals for appropriate business development in the towns, villages and
        within the rural areas

   •    Seek the provision of a diverse range of business premises and to seek to match
        new business development to local business and employment needs

   •    Promote and support the development and retention of small businesses

   •    Safeguard appropriate existing business sites and premises from alternative forms of
        development or changes of use

   •    Encourage the provision of appropriate new or improved infrastructure and facilities
        within Mid Sussex
   •   Support the development of broadband provision within the District.



       KEY AIM 2- PROMOTING BUSINESS DEVELOPMENT

       To help to generate local economic growth by assisting the retention and
       expansion of existing local businesses and, where appropriate, attracting new
       inward investment.


The District Council will-

   •   Assist and encourage existing businesses to remain within Mid Sussex and, where
       appropriate, seek to facilitate their expansion through planning policy and other
       means

   •   Assist in the provision of advice, information and other services to existing
       businesses and to others considering relocation to Mid Sussex

   •   Maintain and enhance communication with the business community in order to
       accurately assess their needs in relation to future business development, advice and
       information

   •   Promote Mid Sussex as a location for appropriate business formation and expansion
       and as a destination for new inward investment

   •   Encourage the development of new and improved trading links between existing
       businesses in Mid Sussex.



       KEY AIM 3 – TRAINING AND SKILLS DEVELOPMENT

       To encourage and support the development of full and high quality
       employment comprising a workforce with skills to match available employment
       opportunities.



The District Council will-

   •   Promote, encourage and support new training initiatives designed to meet the needs
       of employers and the workforce

   •   Promote and encourage investment by employers in the training and re-training of
       their workforce

   •   Assist in the promotion of training advice and information, particularly for small and
       start-up businesses

   •   Assist, encourage and support the development of improved links between training
       and education providers and employers, including in particular through local
       Education Business Partnerships and the Young Enterprise scheme
   •   Assist, encourage and support the provision of further education and vocational
       training facilities within Mid Sussex District.



       KEY AIM 4 – SAFEGUARDING THE ECONOMY OF THE TOWNS

       To maintain and improve the economic vitality and viability of the three main
       towns in Mid Sussex, including safeguarding and enhancing the main business
       estates and town centre shopping areas.



The District Council will-

   •   Encourage and support initiatives for the economic promotion and enhancement of
       Burgess Hill, East Grinstead and Haywards Heath

   •   Promote and support measures to enhance the role of the three towns as district
       shopping centres, including through the planning policy framework

   •   Promote and support measures to safeguard and enhance the role, infrastructure,
       appearance and range of premises on the main business estates, including through
       the planning policy framework.



       KEY AIM 5 – SAFEGUARDING THE ECONOMY OF THE VILLAGES

       To maintain and enhance the economy and local service function of the
       villages throughout Mid Sussex.



The District Council will-

   •   Encourage and support the development of local initiatives designed to assist the
       maintenance and enhancement of village economies, appropriate tourism
       development and service provision

   •   Seek to safeguard existing appropriately located businesses and services within the
       villages of Mid Sussex

   •   In accordance with the planning policy framework, encourage the development of
       appropriate new employment opportunities within the villages.
       KEY AIM 6 – SAFEGUARDING THE ECONOMY OF THE RURAL AREA

       To maintain and enhance the economy of the rural area of Mid Sussex whilst
       safeguarding its high quality environment.



The District Council will-

   •   Encourage and support appropriate measures to maintain and enhance the economy
       of the rural areas of Mid Sussex including the development of appropriate existing or
       new business enterprises, including those related to tourism, and in accordance with
       the planning policy framework

   •   Encourage and support the provision of Farmers' Markets in appropriate locations
       within Mid Sussex

   •   Encourage and support measures designed to help eliminate social or economic
       exclusion in rural areas, including through the provision of new local training and
       economic development projects, and support for additional ICT learning centre
       provision in rural areas.




AN ANNUAL PROGRAMME

Each year the District Council will prepare a draft programme of economic development and
promotion activity. This will outline a proposed agenda of activity for the following financial
year, and will indicate the total budget to be devoted to such activity by the District Council.
The Economic Development Strategy Statement outlined above will provide the context for
the preparation of the annual programme. The programme and budget will be the subject of
extensive prior consultation with the business community, our partners and other interested
organisations, and will be amended as appropriate in the light of comments received. Only
at that stage will it be adopted as the Council's programme.

								
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