Dominant Product and Service Innovation

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 d e d d a - e ul a v r o f s m si n a h c e m g ni k ni h t ci g e t a r t s d n a sl o o t e vi t a v o n ni g ni s u                              from this Course
 ” s d e e n t n e t al “ r e m o t s u c & t c u d o r p n e e w t e b ” s p a g “ e t al u m r o f o t w o h n r a e L                             What You can Learn
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htiw emit emas eht ta metsys ecivres dna tcudorp ngised ot woh nraeL                                                                                       Course
                                                                                                                                                           Uniqueness of the
                                                              projects to the class so they can use the tools for case development.
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  0042$ ot pu tnarg gniniart a rof )CTV(                      with case studies. Participants are encouraged to bring their current
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  lliicnuoC gniiniiarT anoiitacoV eht fo                      Matrix tool for developing smart product service business will be introduced
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  )STTN( emehcS gniiniiarT ygo onhceT                         business innovation based on Dominant Design approach. Innovation
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  eht rednu si emmargorp ehT                                  This short course introduces the concept and strategies for product &
Companies need to learn how to develop niche expertise with value-added innovation to compete globally.
as IBM, Microsoft, Apple, Samsung, Nintendo, etc. are also transforming to be smart service business leaders.
example, changed its name to GE Healthcare Technologies to expand its business opportunities. Companies such
to the creation of new value-added services to transform better productivity and performance. GE Medical, for
product development approach. However, today’s innovation is not just about product development. It also refers
Important as innovation is, most companies are still clinging to the invention model, centred on a “brick-and-mortar”
         Dominant Service Design
         Transforming Innovation from Product Design Approach to Customer-Centric
            Dominant Product and Service Innovation
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                        Dr. Jay Lee
                        •                                                    r o s s e f o r P ri a h C r e tl A t t o c S . W . L d n a r al o h c S t n e ni m E oi h O
                        •   t n e g ill e t nI n o r e t n e C h c r a e s e R e vi t a r e p o o C y ti s r e vi n U / y r t s u d nI F S N f o r o t c e ri D
                                                                                                   t e n . r e t n e c s m i . w w w S M I s m e t s y S e c n a n e t ni a M
                        •                                        ) m o c . n oit a v o n nit n a n i m o d . w w w ( n oit a v o n n I t n a n i m o D f o r e d n u o F
                        •   o ai J i a h g n a h S , r e t n e C n o i t a v o n nI l ai r t s u d nI f o r o t c e ri D d n a r o s s e f o r P ri a h C g n aij g n a h C
                                                                                                                                                            . vi n U g n o T

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Programm     Dominant Product and Service Innovation                                                                      Programme Code                 40098302
e
Fee          □
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             □   HK$4,800 (Normal) /         □
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                                             □    HK$4,500 (enrol before 3 Jul 09 or in group of 2 or above)
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