E-mail marketing : Opportunity vs. Privacy
Poomjit Sirawongprasert
Poomjit Sirawongprasert
TYPES OF SPAM
Email Spam Instant Messaging Spam Chat Room Spam Newsgroup Spam Mobile Phone Spam Online Game Messaging Spam Spamdexing Blog, Wiki, Guestbook Spam
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Email Spam
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Email Spam
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Instant Messaging Spam (SPIM)
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Chat Room Spam
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Newsgroup Spam
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Mobile Phone Spam (m-Spam)
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Online Game Messaging Spam
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Spamdexing
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Blog, Wiki, Guestbook Spam
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Blog, Wiki, Guestbook Spam
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Losses from Spam (1)
Email Users
Primary Losses
• Privacy • Annoyance • Loss money • Spend more for protection • Bad faith • Business losses • Waste time
Secondary Losses
• System securities • Cheat / Defraud
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Losses from Spam (2)
Email Providers
Primary Losses
• Higher investment • Waste • Bad faith • Blacklist • Business losses • Opportunity losses
Secondary Losses
• System securities • Defame
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My Spam Collections
Details
Fake
Thai
Non-Thai
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Spam Scams (1)
Top 10 contents Nigerian Money Phishing
Foreign Lotteries
OnGuardOnline.Gov
Work At Home Weight Loss
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Spam Scams (2)
Top 10 contents
Cure-All Products Overpayment
Investment
OnGuardOnline.Gov
Credit Offers
Debt Relief
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Example – Canadian Pharmacy
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Example – Canadian Pharmacy
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Internet Security - Virus
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Internet Security - Spyware
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2006 Spam Highlights
1
• Zombie activity accounts for 85% of the spam circulating the Internet • Zombie Botnets pumped spam levels up 30% since last year • Zombie botnets can send up to 1 billion spam messages in few hours
2
• Global spam range: 45%98% of Internet Messages • Spam bandwidth has bloated to 1.7 billion MB per day • Image spam accounts for 35% of messages and 70% of bandwidth taken by spam
3
• Ebay and Paypal remain top targets for fraud, together 50% of all phishing attempts
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Spam & Laws
US
• Can-Spam ACT • 52 States
EU
• E-Privacy Directive • E-Commerce Directive • Telecommunications Privacy Directive • Distance Contracts Directive • Data Protection Directive • 17 Countries
W
• Argentina • Australia • Brazil • Canada • India • Japan • Panama • Peru • Russia • South Korea • Yugoslavia
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Computer Crime Bill 2007
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Computer Crime Bill 2007
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Computer Crime Bill 2007
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Computer Crime Bill 2007
Source : http://www.ratchakitcha.soc.go.th/DATA/PDF/2550/A/027/4.PDF
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Why is it called “SPAM”?
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www.TruData.org www.TruData.Co.Th