“Building a Profitable, Sustainable Wine Business”

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					             “Building a Profitable, Sustainable Wine Business”
    A Two Day Intensive Workshop Program - Devon Valley Hotel, Stellenbosch


The wine industry has never been more challenging and competitive. In order to build and grow your wine business profitably and
sustainably, every aspect of your offer must be outstanding, every element in your business model designed to deliver maximum
customer value. Opportunities still abound and yes, making money in the wine industry is still possible. We’ll show you how over
two highly informative and interactive days.

What’s it about?

This workshop is the fourth in a series run by Wine Business Solutions in South Africa. The first was on setting wine business
strategy, the second on how to sell your wine and the third on how to make money. This workshop, the ultimate in the series,
focuses on how to grow your business profitably and sustainably. (Yes - it is absolutely achievable even in these tough times)

Who should attend?

    •   Wine business owners, board members and senior managers
    •   Managers of regional and national wine industry organisations.
    •   Anyone with a keen interest in the future success of the South African wine industry

What will you take away from this program?

This program has been designed to present you with global best practice, research and case studies along with the tools you’ll
need to ensure your business’s sustainability. We’ll look at where the best business opportunities are and we’ll show you how to
manage every aspect of your business so as to become more profitable and competitive. Our aim is to get you thinking about the
practical application for your business, to help you see the future with greater clarity and gain control over your business in order
that it flourish. We’ll show you how to engage everyone in your business in taking advantage of profitable growth opportunities,
building customer relationships and securing customer preference

Who will be Presenting?

Peter McAtamney has 25 years wine industry experience including 11 years in global distribution management and 7 years in
wine business consulting. He has worked as a publicly listed wine company MD and is a former Chairman of Wine Marlborough.
He has been involved with Global Strategy for some of the world’s most successful brands including [yellow tail], Freixenet and
Wine Marlborough. Peter has held board and advisory positions with Australian, New Zealand, South African and Spanish wine
companies. He has run workshops and provided consulting in most regions of Australia, NZ and South Africa since 2003. He has
taught Strategy, Marketing, Sales Management and Business Culture at MBA level in the Graduate School of Business at the
Uni. Of Technology, Sydney and has run the education program for the business Turnaround Management Association of Australia.

What attendees of last year’s “Making Money in the Wine Industry Workshop” had to say.

“I left with great confidence that the whole thing can work profitably” Larry McKenna, Escarpment, Martinborough, NZ

“Great mix of Theory and Practice. The better examples are really important” Hugh Hamilton of Hugh Hamilton wines, Aus

“It provided us with a great framework for our ongoing planing process” Jannie Vermeulen CEO Swartland Winery, SA

“Every person in the wine industry should open their minds to a course like this” Mike Brown, Gemtree, McLaren Vale, Aus

           “Building a Profitable, Sustainable Wine Business”
   A Two Day Intensive Workshop Program - Devon Valley Hotel, Stellenbosch

    ——————————————————–                                          ——————————————————–
    Day 1 - Monday 19th of April 2010                            Day 2 - Tuesday 20th of April 2010
    ——————————————————–                                          ——————————————————–
    8.45 - 9.00 Coffee and Introduction                          9.00-10.30   Direct to the customer strategy
    9.00-10.30 Building winning Business Models
                                                                 How to acquire, manage and build your customer
    −      Managing grape to glass value creation                base thereby improving profitability.
    −      Building a sustainable business model that can
           easily respond to opportunity                         10.45-12.00 Using new technology to build business
    −      The best opportunities globally
                                                                 How technology is putting the power to build brands
    10.45-12.15 Understanding your Profit Formula                back in the hands of individual wine businesses
    −      Maximising revenue and profits
    −      Achieving the right cost structure                    ——————————————————–
    −      Margin models and key ratios                          12.15 – 1.00 Lunch
    ——————————————————–                                          —————————————————–
    12.15 – 1.00 pm      Lunch                                   1.00 - 3.00 Getting everyone involved
    1.00 – 3.00 The Sustainable wine business in 2010            Engaging your staff in identifying profitable growth
                                                                 opportunities, building customer relationships and
    Overcoming current challenges considering the                securing customer preference.
    customer you serve and your route to market.
                                                                 3.00 – 4.30 Managing Growth
    3.15-5.00 Understanding Value Innovation
                                                                 How to continue to be successful as the business
     How to use value innovation to remove those things          grows without compromising quality and commitment
     your customers don’t want, add the thing they do, get       to the customer.
     them to pay more for it and become more valued.              - Business Model Complete (confidential exercise)

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                                  Please register me for the
     “Building a Profitable, Sustainable Wine Business” Workshop - R5000 per person

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______________________________________________Westpac swift codeWPACAU2S A/c no 032062 278725

Fax this Registration form to +612 9475 0447 (Wine Business Solutions)
Email -                             
Skpe peter.mcatamney1

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