At-a-glance email marketing, microsite and website design case studies
t: 0845 337 9170
Contents
1 2
3 4 5 6 7
Email Template Design
Pages 3-7
Branded Email Templates for Website Design Clients
Pages 8-10
Email Templates and Dedicated Landing Pages
Pages 11-12
Bespoke Competitions and Viral Campaigns
Pages 13-15
Viral Games
Pages 16-18
Bespoke Websites
Pages 19-21
Some of our Clients
Page 22
1
Email Template Design
Email Template Design
dotMailer work with a great number of our email marketing clients to design and/or develop bespoke email marketing templates that: Drive open and click through rates Reinforce brand recognition and loyalty Maximise ROI We are highly experienced in working within brand guidelines whilst ensuring templates are optimised for maximum deliverability and reach. Take a look at some examples of bespoke, reusable templates we’ve produced to client briefs...
1
Email Template Design
Gatwick Express
launch of the Gatwick Express January e-newsletter…
“ A bigin the creation,everyone thank you for involved build and ”
The client commented ‘it’s been the most painless and smooth process that we have ever experienced in creating a brand new campaign.
Ursula Benson
Senior Account Director - pm3beechwood
Page
4
1
Email Template Design
Somerset House
Page
5
1
Email Template Design
Storm Models
Page
6
1
Email Template Design
Shell
shell rescure servie
Page
7
2
Branded Email Templates for Website Design Clients
Branded Email Templates for Website Design Clients
We have ongoing relationships with our website clients, who also come to us when they need branded email templates to drive traffic to the websites we designed for them...
HQ Hair
2
Branded Email Templates
The Website
The Email Marketing Template
HQHair.com are a market leading e-commerce site for beauty products. A long-time dotMailer client they have used us for their e-commerce website build, email marketing templates, and email broadcast.
Page
9
Travel Guru
2
Branded Email Templates
The Website
The Email Marketing Template
Page
10
3
Email Templates and Dedicated Landing Pages
Email Templates and Dedicated Landing Pages
Landing pages can have a tremendous impact on the success rates of email marketing. But most firms and marketers struggle to find the time and resource to produce dedicated landing pages for their email campaigns. At dotMailer we are experts at building landing pages and microsites for big-name clients through to SME’s. Whatever your level of requirements, we can deliver you great looking landing pages and microsites that work harder to convert your click-throughs than your homepage ever could.
Rank Group
3
Email Templates and Dedicated Landing Pages
The Email Template
The Dedicated Landing Page, with Voucher.
Page
12
4
Bespoke Competitions and Viral Campaigns
Bespoke Competitions and Viral ‘Friend-Get-Friend’ Campaigns
Bespoke competitions are a great way of building up permission-based email marketing lists. At dotMailer, we design campaign microsites and competition sites with built-in viral elements to help transform the way you build your lists and engage with your prospects. We’ll help you use viral marketing and competition microsites to: Build traffic Build customer loyalty and brand recognition Build your opt-in email database
Grand Marnier
4
Bespoke Competitions and Viral Campaigns
Grand Marnier needed a high pass-on viral competition to spread their brand reach and build their permission email database. Working with the client’s agency, RPM, we developed this incentivised ‘friend get friend’ competition. The recipient was rewarded with a free gift in return for forwarding the message to 5 friends who then went on to enter the competition themselves.
Page
14
TopGear
4
Bespoke Competitions and Viral Campaigns
As part of a major subscription drive, the BBC asked us to design an online to offline campaign that would drive in-shop magazine purchases. The successful email campaign we designed promoted a barcoded £1 discount voucher, printable from the landing site and redeemable instore.
Page
15
5
Viral Games
Viral Games
Taking the viral element one step further, we conceive and design viral games for clients who want to see their messages fly...
Plastics Europe
5
Viral Games
The Email
The Dedicated Landing Page
Plastics Europe came to us with a CSR challenge – promote plastic as an eco-friendly resource! We conceived and produced the Aquaplastics ‘click to give’ viral campaign, in partnership with the WaterAid Charity. The sim-city style village on the landing page grew and developed as each click/donation milestone was achieved on the site.
Page
17
Cancer Research UK
5
Viral Games
The Email
The Dedicated Landing Page
Cancer Research UK asked us to devise and design a viral game that would drive awareness and registrations for their 10K run event. The ‘online sprint’ game, complete with winners’ league table, registration form and ‘forward to friend’ element, met their brief and their targets.
Page
18
6
Bespoke Websites
Bespoke Websites
We design great looking, hard working websites that deliver the brief, on budget and on time. We’ve worked with over 300 clients, helping each one to use their web presence more effectively. Our unique combination of technical expertise and creativity means whatever your brief or goal, we can provide you with a website solution that will turn heads and deliver results.
6
Bespoke Websites
Fairtrade Foundation
experience... they are both knowledgeable and imaginative
Abi Murray
“ Working withvery dotMailer the team has been a rewarding
”
Creative Services Manager Fairtrade Foundation
Page
20
6
Bespoke Websites
End Water Poverty
We designed the End Water Poverty campaign site with its own, stand alone branding so it can be promoted by both the client, WaterAid, and by other partner organisations. This hugely successful online petition site has attracted over 600,000 signups since 2006.
Page
21
7
“ “
Our Clients
Your service levels eclipse anything I have encountered previously. I’ve never in my career had a supplier that exceeds expectation as much as you guys. Well done
Don MacInnes -
”
Turret Group
I’m incredibly impressed with your developers, they are skilful, fast and creative in their problem solving, articulate in their communication and have a sound understanding of our company’s needs
Stuart Gill Tower Hamlets Summer University
”
Just some of our clients you may recognise