3rd International Seminar on
American Soybean Association Soybean - Farm to Kitchen
U S D A August 24-25, 2007 Hotel Taj Deccan, Hyderabad, Andhra Pradesh, India
3rd International Seminar on
Soybean - Farm to Kitchen
August 24-25, 2007 Hotel Taj Deccan, Hyderabad, Andhra Pradesh, India
For Further Enquiry, Please Contact
SOY FOOD PROMOTION & WELFARE ASSOCIATION
Flat No. 601, 6th Floor, DDA District Centre, Laxmi Nagar, New Delhi - 110 092
Telefax : +91-11-22457226, 22457230, Mob. : +91-9910375200/02/04
E-mail : email@example.com Url : http://www.soyaindia.org
Theme Sponsor Co Sponsor Associate Sponsor
Rs. 1,50,000 Rs. 75,000 Rs. 50,000
Demand for soy foods and soy protein has been growing steadily due to increasing US$ 5,000 US$ 3,000 US$ 2,000
awareness of the value of the vital nutrients and their functional properties present in
Kit Sponsorship Lunch Sponsorship Dinner Sponsorship
soybeans. There has been an extraordinary increase in the market for soy foods in India in the
past decade. Soy can be incorporated in almost all the products in food industry because of its Rs. 1,00,000 Rs. 1,00,000 Rs. 1,50,000
nutritional and functional properties. The growth of soy utilization in food industry and by the US$ 4,000 US$ 4,000 US$ 5,000
consumer has been tremendous but the potential is still immense. The booming retail market Payment towards Registration fee, Stall Booking Charges, Sponsorship and Advertisement Booking
concept in India is expected to play a major role in creating a good distribution channel for should be sent in favour of "Soy Food Promotion & Welfare Association" payable at New Delhi
consumers seeking healthy food options for themselves and their families.
Hotels in Hyderabad for Direct Booking
The middle class population in India is the consumer group whose ever-increasing buying Name & Details of the Hotel
power and health awareness show a lot of potential as far as soy food market is concerned. Taj Deccan. Road No 1, Banjara Hills, Hyderabad - 500034
The interest in soy foods in this segment of the population has been brought about because of Tel: +91-40-2339-3939
consistent effort and this interest has to be kept alive. There is need for new soy products, Taj Krishna, Road Number 1, Banjara Hills, Hyderabad - 500034
innovations in existing products and new market strategies to increase the existing market for Tel: +91-40-23392323 Fax: +91-40-23393079
soy foods. Along with programs to increase awareness about the nutritional and health Taj Banjara, Road Number 1, Banjara Hills, Hyderabad - 500034
Tel: +91-40-2339-9939, 2339-9999, 5566-9999 Fax: +91-40-2331-6858
benefits it is of utmost importance to bring in new and innovative products to avoid stagnation
Hotel Mahaveer, 3-4-2, Kachiguda Station, Hyderabad - 500027
in the growth of soy food domestic and overseas market. To help achieve this goal a two day Tel: +91-40-27568612
“International Seminar on Soybean - Farm to Kitchen” is being organized jointly by the Soy Hotel Golkonda Masab Tank, Hyderabad - 500028
Food Promotion and Welfare Association (SFPWA) and American Soybean Association Tel: +91-40-5511-0101, 2332-0202, 2332-0303 Fax: +91-40-5511-0102
International Marketing on August 24-25, 2007." Experts from Food Industry, Government Hotel Surya Boarding & Lodging, Lalitha Nagar, Dilsukhnagar, Hyderabad - 500036
Departments/Ministries and overseas will be sharing their views at the seminar. Tel: +91-40-24064104
Megacity, 3-6-33 To 339, Basheerbagh, Hyderabad - 500029
To address the relevant issues, five comprehensive Sessions have been planned Tel: +91-40-23229564
during the 2-days Seminar:
PLACES TO SEE IN HYDERABAD
Charminar : Charminar is the symbol of Hyderabad and was built by the ruler Quli Qutab Shah in honour of
his Hindu wife. The monument is surrounded by a very busy market place and falls in what is known as the
Mecca Masjid : Lies next to Charminar. The entrance arches are made of single slabs of granite.
Golconda Fort : This fort, originally built by the Kakatiyas, the rulers of the neighbouring state, was made
with mud. Later, the Shahis converted it into a marvellous piece of architecture using advanced acoustics
wherein sound signals could pass from the entrance of the fort to the top without the use of any electric
gadgets. There is a sound and light show in the evening which is quiet popular.
Hussain Sagar : Hyderabad spreads around this lake which is the largest lake in the city. It is surrounded by
well maintained parks.
Nagarjuna Sagar : This is the world's largest masonry dam and lies on the river Krishna. There is a museum
which houses ancient Buddhist sculptures, carvings, and terracotta. 149 km from Hyderabad.
PRESENTATION & PARTICIPATION : The proposed Seminar will enable the industrialist
and prospective entrepreneurs, administrators and planners, scientists and technologists,
marketing specialists and exporters/importers to come together on a common platform and
discuss various problems and evolve strategies to increase the demand for Soy and Soy
food in the domestic and global markets. Apart from large number of local participants, it is
expected that a good number of experts and participants from overseas will also be invited August 24, 2007
to participate and attend the Seminar. The Seminar will provide an opportunity to all those Inaugural Session - Key Note Presentations
involved in the soy chain to present their views on the challenges that lie ahead and provide
inputs for policy formulation. This would certainly go a long way in making suggestions to Keynote Address - Global Soy Food Scenario
the Government so as to ensure the rapid development of all the sectors of the soy chain i.e. Keynote Address - Government Policies for Soy Food
production, processing, marketing, food safety and finally its consumption. Release of Souvenir & Inaugural Address
Copy of the detailed programme will be communicated at a later date to the Technical Session I - Global Market Overview and Trends
registered delegate(s). Global Soy Food Trends
In order to make this Seminar a great success, we look forward to receiving Soy Food Market Update - South East Asia
nomination(s) from you/your organization. Kindly fill in the attached registration form and US Soy Food/Protein Market - Trends and Experiences
send it to us alongwith relevant registration fee. Whole Soybean Products Nuts Soy flour, flakes
Technical Session II - Innovation in Technology and Products
The Future of Food Ingredients is Here: Functional Soy Protein (FSP)
Extrusion Hardware & Technology for Textured Soy Protein
Organizers/Sponsors Delegates Foreign Delegate Soy in Indian Snack & Traditional Foods
Soy Foods for Mainstream Consumer
Rs. 1,000/- US$ 100 Rs. 1,500/- US$ 200/-
Please complete and mail enclosed Registration form along with local cheque / bank draft in favour of
“Soy Food Promotion & Welfare Association” payable at New Delhi, India, towards delegate(s) fee.
It is proposed to publish a Souvenir for distribution at the time of the Conference.
We seek your advertisement support to make this souvenir a successful effort.
Tariff Size (Print)
Back Cover Rs. 20,000.00 21 cms x 27 cms.
Inside Cover Rs. 15,000.00 18 cms x 24 cms.
Full Page (Color) Rs. 10,000.00 18 cms x 24 cms.
Full Page (B&W) Rs. 5,000.00 18 cms x 24 cms.
Half Page (B&W) Rs. 3,000.00 18 cms x 12 cms.
Book Mark Rs. 7,500.00 13 cms x 18 cms.
Your contribution along with advertisement material should reach us as per enclosed format.
SOY MARKET PLACE
August 25, 2007 In order to create a link among all the segments of soy food industries as well as to
Technical Session III - Concurrent Sessions explore new product development and technology 5 different Market Places will be
organized during the seminar. Soybean products of the same type will be clubbed
1 - Soy in Sustainable Nutrition 2 - Soy Nutrition & Health Benefits together and exhibited in one market place. This will enable relevant industries to exhibit
Soy in Social & Government Programs Soy and Health
their products/equipment, etc. in a particular market place at particular time. Each market
Soy Protein in Sustainable Nutrition Soy in Women's Health
Soy in ICDS - Mediciti Experience Soy in Diabetes place will open for 90 minutes as per following schedule
Soy in School Feeding Programs ISKCON Experience Soy and Child Nutrition
AUGUST 24, 2007
Nutritional Enhancement of School Lunches in India Soy in Sports Nutrition
(0930-1100) Opening of Global Soy Market Place (Networking at Global Soy
Technical Session IV - Soy Marketing with Prospective of Consumer Acceptance
Sensory Characteristics of Soy
Soy - Marketing with prospective of Consumer Acceptance
(1230-1400) Opening of Whole Soybean Products Market Place (Networking at
Soy Marketing & Retail Chains Whole Soybean Products Nuts, Soy, Flour, Flakes, Etc.)
Labeling of Soy Foods
(1530-1700) Opening of Soy Protein Market (Networking at Expo of Extruded
Special Interactive Session & Presentation of Recommendations AUGUST 25, 2007
(1000-1130) Opening of Market Place for Technology Market Place (Networking
at Expo of Machinery and Equipment)
(1230-1400) Opening of Soy Traditional Food Market (Display & Tasting of Soy
INVITED SPEAKERS : Mr. Jim Hershy, Director, World Initiative for Soy in Human Health; Ms. Sheny Traditional Food Products)
Shen, Taiwan Director, Missouri Soybean Association; Mr. Ryan Schmidt, President, Soy Labs; Mr.
Alex Stemme, Director, IP Products, Missouri Soybean Association; Mr. Doug Baldvin, Director - Sales
STALL CHARGES FOR EACH MARKET PLACE WITH ALLOTTED TIME :
& Marketing, Wenger Manufacturing; Mr. Raj Gupta, ProSoya; Dr. Soo-Yeun Lee, Assistant Professor,
Dept. of Food Science & Human Nutrition, University of Illinois; Ms. Vijaya Jain, MS,RD,CDN', Director,
For SFPWA/SOPA For Non International
Community Nutrition Services, National Soybean Research Laboratory, USA; Dr. Suresh Itapu, Sr.
Members Members Exhibitors
Technical Director - Human Nutrition (Asia), ASA-Internatinal Marketing; Mr. Girish Matlani, President,
Soya Food Promotion & Welfare Association (SFPWA); Mr. Kobus De Klerk, Regional Director, The Rs. 10,000/- Rs. 15,000/- US 500/-
Solae Company; Ms. Parna Das Gupta, Reliance Retail's Agri and Food Supply Division; Dr. Nepal
Singh, Sr. Consultant, ASA-Internatinal Marketing; Dr. Ratan Sharma, Sr. Consultant, ASA-International Booking - First Come First Serve Basis
Marketing; Dr. Kavitha Reddy, Consultant, ASA-Internatinal Marketing; Dr. Gita Radhakrishnan,
Professor, Department of Obstetrics & Gynecology; Dr. Tushna Park, Tushna Park Clinic; Mr. U
Purnanchand, Business Manager-South Asia, The Solae Company;