Soybean - Farm to Kitchen

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					                                                         ORGANIZED BY

                                                                                           3rd International Seminar on

               American Soybean Association                                                Soybean - Farm to Kitchen
                                                                                 U S D A   August 24-25, 2007 Hotel Taj Deccan, Hyderabad, Andhra Pradesh, India

                                                        SUPPORTED BY

                                                        MEDIA PARTNER


       3rd International Seminar on
       Soybean - Farm to Kitchen
       August 24-25, 2007 Hotel Taj Deccan, Hyderabad, Andhra Pradesh, India

For Further Enquiry, Please Contact
Flat No. 601, 6th Floor, DDA District Centre, Laxmi Nagar, New Delhi - 110 092
Telefax : +91-11-22457226, 22457230, Mob. : +91-9910375200/02/04
E-mail : Url :
                                                                                                                                         SPONSORSHIP OPPORTUNITIES
                                                                                                                          Theme Sponsor                            Co Sponsor                        Associate Sponsor
                                                                                                                           Rs. 1,50,000                            Rs. 75,000                            Rs. 50,000
                     Demand for soy foods and soy protein has been growing steadily due to increasing                       US$ 5,000                              US$ 3,000                             US$ 2,000
                awareness of the value of the vital nutrients and their functional properties present in

                                                                                                                          Kit Sponsorship                    Lunch Sponsorship                      Dinner Sponsorship
                soybeans. There has been an extraordinary increase in the market for soy foods in India in the
                past decade. Soy can be incorporated in almost all the products in food industry because of its             Rs. 1,00,000                         Rs. 1,00,000                           Rs. 1,50,000
                nutritional and functional properties. The growth of soy utilization in food industry and by the             US$ 4,000                            US$ 4,000                              US$ 5,000
                consumer has been tremendous but the potential is still immense. The booming retail market         Payment towards Registration fee, Stall Booking Charges, Sponsorship and Advertisement Booking
                concept in India is expected to play a major role in creating a good distribution channel for      should be sent in favour of "Soy Food Promotion & Welfare Association" payable at New Delhi
                consumers seeking healthy food options for themselves and their families.
                                                                                                                                                       Hotels in Hyderabad for Direct Booking
                     The middle class population in India is the consumer group whose ever-increasing buying                      Name & Details of the Hotel
                power and health awareness show a lot of potential as far as soy food market is concerned.                        Taj Deccan. Road No 1, Banjara Hills, Hyderabad - 500034
                The interest in soy foods in this segment of the population has been brought about because of                     Tel: +91-40-2339-3939
                consistent effort and this interest has to be kept alive. There is need for new soy products,                     Taj Krishna, Road Number 1, Banjara Hills, Hyderabad - 500034
                innovations in existing products and new market strategies to increase the existing market for                    Tel: +91-40-23392323 Fax: +91-40-23393079

                soy foods. Along with programs to increase awareness about the nutritional and health                             Taj Banjara, Road Number 1, Banjara Hills, Hyderabad - 500034
                                                                                                                                  Tel: +91-40-2339-9939, 2339-9999, 5566-9999 Fax: +91-40-2331-6858
                benefits it is of utmost importance to bring in new and innovative products to avoid stagnation
                                                                                                                                  Hotel Mahaveer, 3-4-2, Kachiguda Station, Hyderabad - 500027
                in the growth of soy food domestic and overseas market. To help achieve this goal a two day                       Tel: +91-40-27568612
                “International Seminar on Soybean - Farm to Kitchen” is being organized jointly by the Soy                        Hotel Golkonda Masab Tank, Hyderabad - 500028
                Food Promotion and Welfare Association (SFPWA) and American Soybean Association                                   Tel: +91-40-5511-0101, 2332-0202, 2332-0303 Fax: +91-40-5511-0102
                International Marketing on August 24-25, 2007." Experts from Food Industry, Government                            Hotel Surya Boarding & Lodging, Lalitha Nagar, Dilsukhnagar, Hyderabad - 500036
                Departments/Ministries and overseas will be sharing their views at the seminar.                                   Tel: +91-40-24064104
                                                                                                                                  Megacity, 3-6-33 To 339, Basheerbagh, Hyderabad - 500029
                     To address the relevant issues, five comprehensive Sessions have been planned                                Tel: +91-40-23229564

                during the 2-days Seminar:
                                                                                                                                         PLACES TO SEE IN HYDERABAD
                                                                                                                   Charminar : Charminar is the symbol of Hyderabad and was built by the ruler Quli Qutab Shah in honour of
                                                                                                                   his Hindu wife. The monument is surrounded by a very busy market place and falls in what is known as the
                                                                                                                   old city.
                                                                                                                   Mecca Masjid : Lies next to Charminar. The entrance arches are made of single slabs of granite.
                                                                                                                   Golconda Fort : This fort, originally built by the Kakatiyas, the rulers of the neighbouring state, was made
                                                                                                                   with mud. Later, the Shahis converted it into a marvellous piece of architecture using advanced acoustics
                                                                                                                   wherein sound signals could pass from the entrance of the fort to the top without the use of any electric
                                                                                                                   gadgets. There is a sound and light show in the evening which is quiet popular.
                                                                                                                   Hussain Sagar : Hyderabad spreads around this lake which is the largest lake in the city. It is surrounded by
                                                                                                                   well maintained parks.
                                                                                                                   Nagarjuna Sagar : This is the world's largest masonry dam and lies on the river Krishna. There is a museum
                                                                                                                   which houses ancient Buddhist sculptures, carvings, and terracotta. 149 km from Hyderabad.
               PRESENTATION & PARTICIPATION : The proposed Seminar will enable the industrialist
               and prospective entrepreneurs, administrators and planners, scientists and technologists,
               marketing specialists and exporters/importers to come together on a common platform and
               discuss various problems and evolve strategies to increase the demand for Soy and Soy
               food in the domestic and global markets. Apart from large number of local participants, it is
               expected that a good number of experts and participants from overseas will also be invited                                                 August 24, 2007
               to participate and attend the Seminar. The Seminar will provide an opportunity to all those                Inaugural Session - Key Note Presentations
               involved in the soy chain to present their views on the challenges that lie ahead and provide
               inputs for policy formulation. This would certainly go a long way in making suggestions to                     Keynote Address - Global Soy Food Scenario

               the Government so as to ensure the rapid development of all the sectors of the soy chain i.e.                  Keynote Address - Government Policies for Soy Food
               production, processing, marketing, food safety and finally its consumption.                                    Release of Souvenir & Inaugural Address

                        Copy of the detailed programme will be communicated at a later date to the                        Technical Session I - Global Market Overview and Trends
               registered delegate(s).                                                                                        Global Soy Food Trends
                          In order to make this Seminar a great success, we look forward to receiving                         Soy Food Market Update - South East Asia
               nomination(s) from you/your organization. Kindly fill in the attached registration form and                    US Soy Food/Protein Market - Trends and Experiences
               send it to us alongwith relevant registration fee.                                                             Whole Soybean Products Nuts Soy flour, flakes

                                                                                                                          Technical Session II - Innovation in Technology and Products
                                                                                                                              The Future of Food Ingredients is Here: Functional Soy Protein (FSP)
                                                                                                                              Extrusion Hardware & Technology for Textured Soy Protein
                      Organizers/Sponsors                          Delegates                           Foreign Delegate       Soy in Indian Snack & Traditional Foods
                                                                                                                              Soy Foods for Mainstream Consumer
                     Rs. 1,000/- US$ 100                          Rs. 1,500/-                             US$ 200/-

                Please complete and mail enclosed Registration form along with local cheque / bank draft in favour of
                “Soy Food Promotion & Welfare Association” payable at New Delhi, India, towards delegate(s) fee.

                It is proposed to publish a Souvenir for distribution at the time of the Conference.
                We seek your advertisement support to make this souvenir a successful effort.
                                                             Tariff                Size (Print)
                                 Back Cover               Rs. 20,000.00          21 cms x 27 cms.
                                 Inside Cover             Rs. 15,000.00          18 cms x 24 cms.
                                 Full Page (Color)        Rs. 10,000.00          18 cms x 24 cms.
                                 Full Page (B&W)          Rs. 5,000.00           18 cms x 24 cms.
                                 Half Page (B&W)          Rs. 3,000.00           18 cms x 12 cms.
                                 Book Mark                Rs. 7,500.00           13 cms x 18 cms.

                Your contribution along with advertisement material should reach us as per enclosed format.
                                                                                                                                                  SOY MARKET PLACE
                                                    August 25, 2007                                                       In order to create a link among all the segments of soy food industries as well as to
           Technical Session III - Concurrent Sessions                                                               explore new product development and technology 5 different Market Places will be
                                                                                                                     organized during the seminar. Soybean products of the same type will be clubbed
           1 - Soy in Sustainable Nutrition                            2 - Soy Nutrition & Health Benefits           together and exhibited in one market place. This will enable relevant industries to exhibit
               Soy in Social & Government Programs                           Soy and Health
                                                                                                                     their products/equipment, etc. in a particular market place at particular time. Each market
               Soy Protein in Sustainable Nutrition                          Soy in Women's Health
               Soy in ICDS - Mediciti Experience                             Soy in Diabetes                         place will open for 90 minutes as per following schedule
               Soy in School Feeding Programs ISKCON Experience              Soy and Child Nutrition
                                                                                                                                                              AUGUST 24, 2007
               Nutritional Enhancement of School Lunches in India            Soy in Sports Nutrition

                                                                                                                          (0930-1100) Opening of Global Soy Market Place (Networking at Global Soy
           Technical Session IV - Soy Marketing with Prospective of Consumer Acceptance
                                                                                                                          Products Expo)
               Sensory Characteristics of Soy
               Soy - Marketing with prospective of Consumer Acceptance
                                                                                                                          (1230-1400) Opening of Whole Soybean Products Market Place (Networking at
               Soy Marketing & Retail Chains                                                                              Whole Soybean Products Nuts, Soy, Flour, Flakes, Etc.)
               Labeling of Soy Foods
                                                                                                                          (1530-1700) Opening of Soy Protein Market (Networking at Expo of Extruded
           Special Interactive Session & Presentation of Recommendations                                                                            AUGUST 25, 2007
                                                                                                                          (1000-1130) Opening of Market Place for Technology Market Place (Networking
                                                                                                                          at Expo of Machinery and Equipment)

                                                                                                                          (1230-1400) Opening of Soy Traditional Food Market (Display & Tasting of Soy
           INVITED SPEAKERS : Mr. Jim Hershy, Director, World Initiative for Soy in Human Health; Ms. Sheny               Traditional Food Products)

           Shen, Taiwan Director, Missouri Soybean Association; Mr. Ryan Schmidt, President, Soy Labs; Mr.
           Alex Stemme, Director, IP Products, Missouri Soybean Association; Mr. Doug Baldvin, Director - Sales
                                                                                                                          STALL CHARGES FOR EACH MARKET PLACE WITH ALLOTTED TIME :
           & Marketing, Wenger Manufacturing; Mr. Raj Gupta, ProSoya; Dr. Soo-Yeun Lee, Assistant Professor,
           Dept. of Food Science & Human Nutrition, University of Illinois; Ms. Vijaya Jain, MS,RD,CDN', Director,
                                                                                                                         For SFPWA/SOPA                          For Non                  International
           Community Nutrition Services, National Soybean Research Laboratory, USA; Dr. Suresh Itapu, Sr.
                                                                                                                             Members                             Members                   Exhibitors
           Technical Director - Human Nutrition (Asia), ASA-Internatinal Marketing; Mr. Girish Matlani, President,
           Soya Food Promotion & Welfare Association (SFPWA); Mr. Kobus De Klerk, Regional Director, The                      Rs. 10,000/-                      Rs. 15,000/-               US 500/-
           Solae Company; Ms. Parna Das Gupta, Reliance Retail's Agri and Food Supply Division; Dr. Nepal
           Singh, Sr. Consultant, ASA-Internatinal Marketing; Dr. Ratan Sharma, Sr. Consultant, ASA-International    Booking - First Come First Serve Basis
           Marketing; Dr. Kavitha Reddy, Consultant, ASA-Internatinal Marketing; Dr. Gita Radhakrishnan,
           Professor, Department of Obstetrics & Gynecology; Dr. Tushna Park, Tushna Park Clinic; Mr. U
           Purnanchand, Business Manager-South Asia, The Solae Company;

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