Instant Download | Secure Transaction

More From This Publisher

CategoriesBusiness, Nonfiction

TagsBusiness, Nonfiction, Marketing, Malcolm Mcdonald

List Price: $20.18 USD

Savings: 10%

Our Price: $18.16USD

Share:

Stats

Posted:	04-17-2010
Language:	Japanese

Malcolm McDonald on Marketing Planning

Publisher: Kogan Page Publishers

Published on: 11/01/2007

Print ISBN: 9780749451493

By: Malcolm McDonald

Preview

Available Formats: PDF

Requires: Adobe Digital Editions Download

Note: You will need to download and Install Adobe Digital Editions in order to open this eBook

Description

Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. this book covers the essentials of marketing planning and the strategic marketing process.