UNICEF UK Direct Marketing Head of Direct Marketing Head of

UNICEF UK Direct Marketing Head of Direct Marketing Head of Direct Marketing Planning and Integration DM Manager + 55 audience Strategy, donor journey, ongoing performance of CGs & X-sell DM Manager < 55 audience Strategy, donor journey, ongoing performance of CGs & new opps Direct Marketing Analyst (Retention Strategy Planning, Analysis, Research Direct Marketing Analyst (remote based) Retention Strategy Planning, Analysis, Research DM Officer (Acquisition) Print, inserts, Emergencies, Cash reactivation & DB names DM Officer (Retention) DM, TM & NDW, transition and conversion, Payroll giving DM Officer (HVDs) + support to agencies DM Officer (Digital) E-acquisition, e-NDW & eretention DM Officer (Direct dialogue) TM, F2F, D2D Acquisition, NDW & retention incl rolling reactivation mop up, upgrade & anti-attrition DM Officer (Prospecting) Acquisition, NDW & retention Direct Marketing Assistant NDW implementatio n & credit card Direct Marketing Assistant Transition & payroll Giving Support Online Marketing Support Officer (based in NMR) Database Marketing Officer Data support to team, campaign analysis and weekly results April 2008