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London Development Agency Annual Report for the year ended 31 March 2009 Contents Page Foreword from the LDA Chair 3 Foreword from the LDA Chief Executive 4 Creating an even greater London 5 International Promotion 8 Business Support 13 Climate Change 19 Sustained Employment 25 Regeneration 29 Olympic Legacy 32 Page 2 of 35 Foreword from the LDA Chair Following my appointment in 2008, the LDA Board‟s immediate task was helping to re- focus the Agency and to set a new strategic direction which was responsive to the emerging priorities for London. This process began with a review of the Agency‟s priorities, operating systems, policies and processes. For the LDA, 2008/2009 was a year of transition, which saw significant steps in reshaping the Agency‟s governance and structure and demonstrating greater transparency with a clear commitment to delivering better value for money. As work progressed on a new economic development strategy for London, the Board identified six themes to focus the Agency‟s investments. These themes - international promotion, business support, climate change, sustained employment, regeneration, and delivering the greatest benefit to London and Londoners from the 2012 Games - will ensure that the LDA targets its available resources to where they are most needed. With this fresh approach and a better balance of short term investment and long term economic development, we are improving effectiveness and efficiency, and are now better equipped to support Londoners and London‟s small and medium sized businesses affected by the consequences of the economic downtrun. Additionally, our investment focus has shifted to supporting a smaller number of larger strategic projects with greater partnership working with London boroughs and the voluntary and private sectors. This targeted intervention increases the impact of our resources, which in turn will seek to deliver better value for money and create an even greater London. Harvey McGrath Chair London Development Agency Page 3 of 35 Foreword from the LDA Chief Executive Like all the world‟s great cities, London has had to withstand the challenges of the recent economic downturn. The LDA has reacted quickly to meet the needs of the capital‟s worklessness, to counter the skills deficit and to stimulate business growth. The LDA is in a unique position to support the capital‟s long term economic growth and this responsibility has never been more important or more critical. By using our influence and investments we can unlock London‟s potential, ensuring that the capital and its people emerge from the economic downturn stronger and more resilient. Defining our six investment themes over the past year with clear criteria for investment has refocused our priorities, setting out a more strategic process for delivering for London and Londoners. We have continued our engagement with partners across sectors, ensuring that all of our interventions are closely aligned and linked to local and national agendas. Despite the challenges faced, this year has also seen some great achievements for the Agency. Some of the headlines include: Nearly 2,000 businesses created Over 50,000 people given employment support Over 1,200 homes created Over 13,000 jobs created Nearly 40,000 businesses supported. The LDA has acted decisively in response to the challenges and opportunities of the past year. This does not mean our work is based on short term targets or temporary solutions; our priorities are based on providing a platform to build a lasting legacy which will maximise our impact and the opportunities we provide for London. This year has been an important step in rolling out this strategy and we remain more committed than ever to deliver what London needs. Sir Peter Rogers Chief Executive London Development Agency Page 4 of 35 Creating an even greater London Building an even greater London London needs little introduction. It's an astonishing global city, with something for everyone. World class and cosmopolitan London is a city of enterprise, cultural diversity, change and growth. London is a leading tourist destination and a microcosm of international cultural diversity where more than 300 languages are spoken. As Europe's financial centre London is a thriving business hub where one in three of the world's largest companies have headquarters. The global economic downturn heightened the acute economic, social and environmental challenges the capital faces; worklessness, inhibiting business growth, job losses, increasing living costs and the effects of climate change. The role of the LDA is to meet these challenges by ensuring London‟s regeneration and development is sustainable. By tackling climate change, delivering an Olympic legacy, supporting business to grow and Londoners into long term jobs, London will continue to be a leading global city, and our challenges will become opportunities. The LDA Page 5 of 35 We report to the Mayor of London who appoints our Board Members, sets our strategy, and approves our investment strategy and sets the Agency‟s performance targets. We are funded by central government and subject to scrutiny by the London Assembly. The LDA plays a key role in delivering a range of mayoral strategies: Economic Development Strategy London Skills and Employment Strategy Waste Strategy The London Plan Childcare Strategy Draft London Housing Strategy Page 6 of 35 Performance Targets 2008/2009 Corporate Full Year Corporate Achieved Target Actuals Target Business 1,812 1,500 121 % Creation (Businesses) Business 37,386 25,700 145 % Support (Businesses) Business 1,139 800 142 % Support Collaboration (Businesses) Employment 55,556 30,000 185% Support (People) Housing 1,216 1,400 87 % Units (Houses) Jobs 13,505 7,000 193 % Created (People) Number of 6,539 5,700 115 % Skills Basic (People) Brownfield 150 150 100 % Land (Hectares) Investment £352.990 £300 117% Levered In (£m) Business 7,170 5,000 143% Link Intensive (People) Page 7 of 35 International Promotion London provides a wealth of opportunities for anyone wishing to visit, study and invest in London. London has a global reputation as a top destination for culture, business, education, sports, events and entertainment. The LDA works with a range of partners to coordinate international promotion, as well as maintain and constantly improve London‟s world city status. Key achievements in 2008/2009 The Agency provides £30 million to four separate organisations to promote London to international audiences targeting potential tourists, investors, students and film-makers (Visit London, Think London, Study London and Film London respectively). Think London helped to bring 178 new businesses from over 20 countries to London, creating or safeguarding nearly 4000 jobs. Launch of London Tourism Action Plan 2009 to 2013 following a two-month consultation with the capital‟s tourism industry. One year anniversary of the Green Tourism For London - helping hospitality businesses improve their environmental performance. Launch of Visit London‟s first ever global advertising campaign - “See the world, Visit London”- celebrating the capital‟s status as the next Olympic Host City and inviting the world to experience London. Evaluation Inputs The LDA carried out an evaluation of Film London in the winter of 2008. This was initially driven by the need to evaluate the previous LDA investments in Film London that stretched back to 2003 and also to inform the LDA as to the shape of any future investment from March 2009. In the course of evaluating the project it became clear that the LDA had not been able to fully capture Film London's impact on the London economy. The evaluation assessed the impact of the project on the sector and London's economy as a whole. In addition it developed a new methodology for converting the gross spend of productions filming in London to the net spend that could Page 8 of 35 be attributed directly to the actions of Film London. This was a major progress for a cultural and creative project. The findings were used as the basis for a subsequent strategic review of the LDA's investment. This resulted in the LDA understanding and proactively setting what services it needed to fund in the future. This was captured in an entirely new set of metrics and a consolidation of objectives down to three in order to focus activities on the priority key areas. The evaluation also allowed Film London to improve their internal quality assurances by implementing many of the customer feedback tools developed and used in the evaluation. Case Study - London House Opportunity Promote the capital as the destination of choice to work, visit, live, trade and study. Action London House was established by the LDA as a venue for London organisations in Beijing to best promote London. During the Beijing Games, key corporate, political and sporting figures attended a range of events designed to promote London across the business, tourism, higher education and the creative sectors. Page 9 of 35 London House was a venue for business seminars and networking opportunities. It was used for press conferences and media opportunities with key UK figures including Mayor Boris Johnson and Chair of London 2012 Sebastian Coe. The LDA supported a number of events with a range of organisations during the Games, including: a series of Think London business seminars and dinners with Samsung, Bank of China and Metcom; a series of Film London post production showcases; a Visit London open day highlighting the capital as a top tourist and cultural destination; a Study London event demonstrating the capital‟s unrivalled student offer. Events culminated in a high profile Olympic Handover celebration on 24 August when London officially became the next Host City. Result London House, dubbed "a little bit of London in Beijing”, was a huge marketing success and became the focal point of London‟s presence during the Games as the Olympic baton was passed from Beijing to the host city of the 2012 Olympic and Paralympic Games. It provided a successful preview of what London would offer in 2012. Advocacy "As the next Host City of the Olympic Games, London‟s presence in Beijing was a fantastic opportunity for us to gain vital experience for the 2012 Games and a showcase to the rest of the world of London as a destination in which to do business, visit and study.” London Mayor Boris Johnson Case Study - Only in London Opportunity Despite the economic climate, London would be well positioned to remain as a competitive and dynamic visitor brand. Action The LDA supported the Christmas/New Year campaign with funding of £600,000 to encourage visitors, both domestically and internationally to visit the capital over the festive period. The campaign offered key incentives on transport, accommodation and entertainment such as theatre tickets to help boost visitor numbers to the capital. Page 10 of 35 The “Only in London” global campaign focused on the unique and exceptional experiences, sights and attractions that make the capital such a popular destination for visitors from all over the world. It also encouraged Londoners to enjoy the distinctive and rich diversity of their own city. The campaign theme was developed following Visit London‟s extensive research into the city‟s key visitor markets. This found that people were keen to come to the capital but wanted to be stimulated by London's unique offering at a good value price. Following the success of the winter campaign, an updated “Only in London” was rolled out for the spring period with further investment of £2million. Results The winter campaign returned an economic benefit to London of £6.7 million to the economy. The return on investment in the UK was 12:1, and 22:1 for the European campaign. Page 11 of 35 Case Study -Think London Opportunity Attract business and investment to London Action Think London connects international businesses to London, helping them set up and succeed and grow, creating local employment. Results In 2008/2009 Think London helped 178 overseas owned companies set up business in London and safeguard nearly 4,000 jobs. Advocacy “We‟ve worked with more than 90 companies in the creative industries this year. We‟ve continued building relationships across the sector – and in a climate of change, we‟re seeing exciting results.” Sam Davies, Think London Business Growth Manager. Page 12 of 35 Business Support The changing economic climate has had a real impact in London across many sectors and businesses of all sizes. Through its delivery of the Mayor‟s Economic Recovery Action Plan, the LDA has not only helped businesses adapt but supported businesses to plan ahead and look forward with purpose and optimism. Key achievements in 2008/2009 Keeping London working, a major campaign funded and delivered by the LDA was launched to help London and Londoners find support through the economic downturn. Two issues of the publication were produced in 2008/2009. In October 2008, the LDA programme „Access to Finance‟ advised its 2,500th small business on raising finance. LDA Investment Readiness Programme raised £26 million of private equity investment by December 2008. By November 2008, 13,000 business support outputs were delivered by LDA funded support projects. By January 2009, 1,000 registered companies had used the best practice, advice, guidance and online tools for Diversity Works for London (DWfL) LDA investment of £350,000 supported the UK Centre for Medical Research and Innovation. Page 13 of 35 Evaluation Inputs In 2008 the LDA commissioned an independent interim evaluation of Business Link in London, the Agency‟s largest business support service, freely available to those starting up or running a small or medium sized business. Business Link provides information and practical advice to help businesses tackle challenges directly or with further expert assistance. This was the first impact evaluation undertaken since delivery of the service under a new national framework from April 2007. The interim evaluation report highlighted areas for improvements, including stronger engagement with key stakeholders, enhanced quality assurance processes, and the need for continued contact with clients after referral to other services. Key findings from the report have been used to implement changes to the way in which Business Link offers its services to London‟s business community. This in turn has increased the numbers of businesses accessing the service for help and strengthened the LDA‟s support for the growth of London‟s small and medium businesses. Case Study - Keeping London working Opportunity Helping London and Londoners not only deal with the economic downturn, but to best position themselves for the long term recovery. Action The LDA is giving top priority to Keeping London working - and announced plans for an additional £23 million package of public sector support for small and medium businesses in the capital and for Londoners. Result Two issues of our Keeping London working campaign helped businesses get financial advice, consolidate their service, break into new markets; and get advice on how to upskill or recruit new staff. For more information please visit www.lda.gov.uk Page 14 of 35 This campaign also signposted Londoners to information including how to access advice from careers advisers and information on how to get access on vocational and academic courses available in London. A series of LDA-sponsored business recovery seminars by KPMG, PricewaterhouseCoopers and Deloitte coincided with an LDA market awareness campaign. Marketing material was distributed in local borough papers setting out where to get advice on jobs and training. Advocacy “Specifically, I found the information about supply lines, tax considerations, employee loyalty and issues of funding, particularly useful. I would definitely attend another event.” David Fireman, owner of the Mr Humbug sweet shop in Greenwich, was among 500 business owners who attended a business strategy seminar for SMEs in the retail industry organised by the LDA in conjunction with KPMG. Case study - Diversity Works for London (DWfL) Opportunity Allow businesses to harness and realise the benefits of a diverse workforce, marketplace and supplier base. Action Driven by the LDA, DWfL champions the business case for workforce and supplier diversity and sharing of best practice. During 2008/2009, DWfL launched the "Gold Standard" - a benchmark for companies to ensure that they meet and exceed best practice. DWfL also launched a new online toolkit that will help large companies implement and profit from diversity. Result Page 15 of 35 Over 750 companies have completed the Toolkit questionnaire. Over 75 organisations were assessed as being at the Gold standard. There are over 2000 registered users of the website. Over 1,000 business support sessions. The programme and the Gold Standards have received public endorsement from numerous organisations including Pearsons, KPMG, Ernst & Young, Deloitte, BT, LloydsTSB, Shell, Wates, London First, Siemens, Faber Maunsell, Berwin Leighton Paisner, Bechtel, and the Federation of Small Businesses. Advocacy "There are various forums out there that offer case studies and resources, but few cover all aspects of diversity as the Gold Standard Diversity System does.” Charles Mack, Equality and Diversity Manager, AECOM worldwide. Case study - Business Link Opportunity Maintaining London's position as one of the world‟s leading economic powerhouses. Action The LDA is responsible for providing Business Sector support in London. Business Link in London is the main business advisory service, the London service delivering in particular the Government‟s „Solutions for Business‟ portfolio. Business Link London helps thousands of small businesses owners throughout the capital not only manage through the current economic climate but also to become more profitable by providing high quality, accessible business Information and Diagnostic Brokerage (IDB) services. Its free and impartial advice is available 24 hours a day, seven days a week and focuses on five strategic priorities to help businesses more efficiently: Bolster the economic impact of small businesses. Increase the equality and diversity of their clients, suppliers and employees. Introduce new products like Open Access, Path Finder and Credit for Enterprise Intensify the sub regional focus. Reinforce professional practices and generate economies of scale freeing up resources for innovation. Page 16 of 35 Result 333,513 unique visitors to the Business Link in London website. In April 2008, the call centre was receiving an average of 173 calls a day; by March 2009, this had risen to 262 a day – a 51% increase. Business Link doubled the number of established SMEs it reached – a total of 87,888 received support in 2008/2009. Visit the website www.businesslink.gov.uk Climate Change London consumes as much energy as countries like Portugal or Greece and produces over 40 million tonnes of carbon dioxide every year. The LDA is supporting the delivery of pioneering and well-designed projects across London to ensure that the Mayor‟s commitment to reducing carbon emissions in London by 60% by 2025 is achieved. The LDA is working to minimise both the resources London uses and the waste it generates to help combat the effects of climate change without compromising quality of life and business competitiveness. Key achievements in 2008/2009 The LDA‟s Green 500 had achieved 137 signatories. Established the Better Buildings Partnership. Page 17 of 35 London Borough of Lewisham‟s W25 “Eco Street” launched in conjunction with LDA‟s Green Homes Concierge service. Launch of the London Thames Gateway Heat Network Commissioned Ernst & Young to produce a “Prospectus for London the Low Carbon Capital” to inform the LDA‟s future work and how we support London in making the transition to a low carbon economy. Evaluation Inputs The total programme spend for the Home Energy Efficiency Programme (HEEP) is £9m and therefore it will need to be evaluated externally. The programme will roll out to all of London‟s 33 boroughs in financial years 2010/11 and 2011/12 and the boroughs will be responsible for delivering HEEP on the ground. Therefore, evaluating HEEP will be a two-stage process. In April 2010 we will have procured a consultant to set up a process determining how the boroughs delivering HEEP will self-evaluate their individual projects. This consultant will also look at the reporting process and decide exactly what information the boroughs will need to collect drawing from lessons learned and best practice collected from the technical trials and demonstration projects. In October 2011 a consultant will be procured separately to evaluate HEEP as a whole, assessing the overall impact of the LDA‟s intervention and spend on the programme. Case Study - Green Tourism Opportunity Supporting businesses to improve resource and energy management will help them cut costs without compromising business competitiveness. Action Green Tourism for London is based on the national Green Tourism Business Scheme and adapted to cover the tourism industry in London. Page 18 of 35 Independent auditors use 150 separate measures to measure performance, including use of energy and water, waste disposal, purchasing procedures and how firms promote public transport, cultural activities and London‟s open spaces. Green Tourism for London was launched by the LDA and has three main themes: Help businesses improve resource and energy management. Help businesses cut costs. Raise awareness of their green credentials to visitors during the booking process. Result More than 100 organisations in the capital‟s tourism industry signed up to the scheme or expressed an interest. The Cavendish Hotel in Jermyn Street, Central London, became the first to win a gold award. The 230-room hotel introduced energy-efficient lighting, heating and lighting controls and aerated shower heads in guests‟ rooms, „green‟ boilers to help reduce its CO2 emissions to lower than half the average rate of 29kg per guest, per night. Advocacy "I would urge hoteliers to take up the challenge of entering for a Green Tourism for London Award." Ciaran Fahy, General Manager at the Cavendish HotelCase Study - Green500 Opportunity To help businesses, organisations and commercial landlords cut their carbon footprint and achieve a 60% reduction in London's Carbon dioxide emissions by 2025. The Green500 programme is designed to target 500 of the biggest organisations in London with the greatest carbon saving potential. Action Page 19 of 35 The Green500 programme, launched in December 2007, has nearly 150 members. The scheme rewards London's largest businesses and public sector organisations for genuine carbon reduction. Green500 has a target to cut London's emissions by 1.5 million tonnes over three years, which will save around £2.5 million in energy bills. Result Early signatories include Chelsea Football Club, EDF Energy, Marks & Spencer, The John Lewis Partnership, Eversheds, T-Mobile, Guy's and St Thomas' Hospital, Ernst & Young, Kings College London, London Zoo, Addison Lee and Islington Borough Council. Over the last year, 137 members of the Green500 have collectively saved 175,000 tonnes of carbon, equivalent to taking 100 double decker buses off London‟s streets. Advocacy “We are delighted to be the first mobile network to join Green500 and be part of such an important initiative that aims to help organisations cut carbon emissions that can have an adverse effect on the environment and improve energy-efficiency. ” Allison Murray, Corporate Responsibility Manager, T-Mobile UK Case Study - Better Buildings Partnership Opportunity Commercial buildings account for around one third of London‟s carbon dioxide emissions and making these more energy efficient is one of the most cost-effective ways to reduce them. Action Launched in 2007, the Better Buildings Partnership (BBP) aims to develop solutions to improve the sustainability of London‟s existing commercial buildings. Page 20 of 35 The BBP is a unique collaboration between the commercial property industry and associated organisations. It encourages commercial property owners and occupiers to improve the energy efficiency of London's existing building stock. The Partnership aims to cut 500,000 tonnes of carbon dioxide emissions in the next three years. The Partnership announced a new initiative to retrofit buildings with energy efficient measures - updating boiler controls and heating systems, energy efficient lighting, improved insulation and solar panel water heating. Result The BBP includes some of London‟s leading commercial property owners and allied organisations: British Land Company Canary Wharf GE Real Estate Grosvenor Hammerson Hermes Land Securities Legal and General Transport for London London Development Agency Quintain Workspace Group Advocacy “British Land already has in place a number of important initiatives to improve the environmental performance of its London estates and therefore welcomes the Mayor‟s initiatives to reduce carbon emissions from London‟s buildings. We look forward to working in partnership with the Mayor, other landowners and occupiers to ensure the success of the BBP.” Peter Clarke, Executive Officer, British Land Page 21 of 35 Sustained Employment Peter Clarke, Executive Officer, British Land London's workforce plays a vital role in London's economic strength, its recovery and future success. By tackling the challenges that prevent people from working such as skills shortages, childcare cost and language barriers, the LDA has been helping Londoners not only secure long-term employment but to contribute to and benefit from the capital‟s success. Key achievements in 2008/2009 Over 25,000 individuals had participated in general skills training sessions funded by the LDA. Automotive upskilling in programme at Ford was completed exceeding project target of 3,177 skills outputs. 1,400 students trained at Centre for Engineering Manufacturing Excellence (CEME) facility in East London. Over 2,000 people have achieved basic skills qualifications by participating in LDA funded projects. Launch of "London's Future. The Skills and Employment Strategy for London 2008-2013” for the London Skills and Employment Board (LSEB). The Department for Children Schools and Families (DCSF) announced the continuation of the Childcare Affordability Programme from January 2009 - March 2011 ensuring high quality affordable childcare and a £12m LDA investment in cutting child poverty by supporting parents into sustained employment. Page 22 of 35 Launch of Young Londoners Fund and London Youth Offer ensuring improved skills and employment opportunities for young people. Evaluation Inputs Sustained Employment: Impact Evaluation of LDA Objective 3 European Social Fund (ESF) Co-Financing Programme 2005-07 The evaluation covered the six programmes within the LDA Objective 3 ESF Co- Financing Programme 2005-07, all of which were funded 55% by LDA and 45% by ESF. These were Opportunities Fund Round 1 (supported by ESF only, not the Single Programme strand), Migrants Qualification Programme, RSP Productivity, RSP Inclusion, ESF Co-Financing 2005-07, and On Your Marks. The majority of the 108 projects within these programme completed self evaluations using the LDA's ESF self evaluation toolkit and these were fed into the overall impact evaluation. Individual externally-commissioned impact evaluations were undertaken for each programme and an overarching evaluation report summarised the findings. It is an ESF requirement to undertake an evaluation of the ESF Co- Financing programme and Government Office for London (GOL) accepted the evaluation which was designed to meet the requirements of the LDA and the then Department for Business Enterprise and Regulatory Reform (BERR). The final evaluations were shared with GOL, in order for them to share them with Central Government and the European Commission, and use them to inform the development of future national and regional ESF programmes. In addition, they were shared with the LDA's Development team and Evaluation team in order that they could inform future LDA Co-Financing programmes. Case Study - Childcare Affordability Programme Opportunity Support Londoners from lower income families to train or work by providing affordable childcare, overcoming one of biggest barriers faced by parents who wish to return to work. Action The Childcare Affordability Programme launched in 2005, aimed at providing London families with low cost, high quality childcare to help parents return to work. Result Page 23 of 35 We have already helped 8,500 families back into the workplace. Around 500 families in five London boroughs are now receiving 100 per cent of their childcare costs as opposed to up to 80 per cent under the old scheme. In March 2008 the Government extended the LDA‟s Childcare Affordability Programme nationally. Advocacy "I have three small children and my youngest went to nursery at 8 months as I wanted to get back to work and I now save an additional £30 a week through the Childcare Affordability Programme.” Kay, a mother from Greenwich, is able to work as a part-time administrator and save on the cost of her weekly childcare. For more case studies- visit the LDA website www.lda.gov.uk Case Study - London Skills and Employment Board (LSEB) Opportunity Developing a new strategy for adult training in London which is driven by the needs of employers and ensuring skills provision meets the existing and future needs of the workforce reducing the current rates where over 600,000 Londoners have no qualifications. Action Page 24 of 35 Launch of the LSEB, chaired by the Mayor of London, and accountable to the Secretary of State for Education and Skills. The Board provides London with the leadership to boost adult skills and jobs in the capital and includes top London business leaders, large employers, small businesses, education specialists, local authorities and union representatives. Launch of “London‟s Future”, a strategy developed by the LSEB to set out a series of steps needed over the next five years to improve job and skills opportunities for Londoners and the capital‟s employers. For more information please visit. http://www.london.gov.uk/lseb/ Result Creation of an evidence base, “The London Story”, and the strategy for employment and skills which includes refreshed data and up-to-date targets and indicators for the LSEB. Production of the LSEB Annual Report 2009. Rolling forward of LSEB Strategy to 2014 consultation. Advocacy The London Employer Accord is a key part of the LSEB‟s strategy and helps employers gain easy access to the employment and skills provision, whilst at the same time helping unemployed London residents back into work. Travelodge is one company that has embraced the Accord model. “Of the new recruits in Travelodge, 76% have come through the Accord and 61% of those employees have been recruited from priority groups.” Toni Morris-Ditty, Regional Director for London and South, Travelodge. Case Study – London Youth Offer Opportunity Helping young Londoners gain new skills and raise their aspirations by providing more places to go and more things to do. Action The Mayor of London and the Government are working together to deliver a £79 million 'London Youth Offer' to help provide more activities and services for young Londoners. The package runs over two years from 2008 to 2010, with £20 million coming from the LDA and £59 million from the Department for Children, Schools and Families (DCSF). The £20 million funding package from the LDA is distributed as follows: £6 million “universal offer” to help young people stay healthy, safe and active though learning whilst making a positive contribution on society. Page 25 of 35 Regeneration £8 million targeted offer to provide developmental and diversionary support for young people, allocated across all London boroughs using PAYP formula. Up to £5 million for the Young Londoners' Fund to improve the quality of and access to services for young people in London. Result The Young Londoners‟ Fund received over 400 expressions of interest by its July 2008 deadline. The LDA is providing funding through two linked programmes: The Mayor‟s Youth Offer borough programme for the 33 London boroughs The Young Londoners‟ Fund programme which provides funding to 11 third sector organisations. For more information- please visit the LDA website www.lda.gov.uk Economic performance is never uniform across a city. Working closely with our partners the LDA has a key role to play in ensuring new developments are sustainable and provide opportunities for all communities in the capital ensuring London's long term success. Key achievements in 2008/2009 Dagenham Docks new electricity sub station was switched on. Thames Gateway Economic Development Investment Plan (EDIP) was launched in September 2008. Tidal Basin Roadworks completed. Completion of demolition works on the site at Silvertown Way in Canning Town following successful land assembly by the LDA. Page 26 of 35 £600,000 allocated to take forward feasibility studies for projects as part of the Award winning East London Green Grid. Onsite refurbishment and construction started in September 2008 on Green Gate Homes to deliver 60 new homes. Managed the Mayor‟s Targeted Funding Stream bid round and made recommendations on the allocation of £330m of public funding to innovative housing projects across London. Launch of New Urban Agenda, outlining LDA‟s approach to housing, infrastructure, place-making and climate change. Central Refurbishment works at the National Sports Centre at Crystal Palace completed. Fit out of Closed Loop bottle recycling plant completed and plant powered up and recycling started. Designers appointed to work up the vision of the Lea River Park, an exciting new open space backed with £28 million from London Thames Gateway Development Corporation (LTGDC). Case study - Crystal Palace Opportunity To revive Crystal Palace Park in the heart of south London as a high quality metropolitan park for the 21st century with a vibrant and sustainable future. Action The LDA has created a Crystal Palace Park Masterplan - a blueprint to create five new gateways into the park improving access and facilities and releasing more than 40 acres of land to full public access as a Park, with over 600 new trees planted. It includes a tree top walkway, an aquarium, tropical glasshouses and a tree canopy mimicking the footprint of the old Palace. The concert bowl will be renovated, along with the reconstruction of the former cricket pitch (and a new pavilion), sunken gardens along the terraces, and the restoration of one of the famous Paxton fountains. The Masterplan was developed by the LDA's Design for London with award winning architects Latz + Partner. It has been endorsed by English Heritage as a National Exemplar of "Constructive Conservation". Result In December 2008 the Masterplan was given outline planning permission by the London Borough of Bromley's Development Control Committee. Page 27 of 35 The LDA has spent over £17 million on major refurbishments to the National Sports Centre in the middle of the Park. Work has included bringing pool facilities to international standards, ensuring all construction, plumbing and wiring are to current building regulations, and removal of asbestos. Page 28 of 35 Case Study - Thames Gateway Economic Development Investment Plan Opportunity To ensure that the Thames Gateway, Europe‟s most significant location for development, realises its potential as a knowledge driven, well connected and globally competitive region. Action Neighbouring regional development authorities South East England Development Agency (SEEDA), East of England Development Agency (EEDA) and the LDA worked in partnership with others to produce a joint plan of strategic investment to deliver economic growth to the Thames Gateway. The Plan sets out priority strategic investments that will improve the economic performance of the Gateway. It builds on the joint RDA Economic Statement for the Thames Gateway (2006) and is aligned with the Regional Economic Strategies for each of the three regions. The EDIP outlines the economic potential and competitive performance of the Gateway, defines four distinctive geographical locations of the Thames Gateway and outlines the next steps. Result The three RDAs and Department for Communities & Local Government (DCLG) have committed to support investments in line with this plan by £200 million, with the aim of leveraging an additional £75 million from other sources. The Thames Gateway is the UK's largest growth area and the most significant area for development in the whole of Europe. It is vital that we get that development right and that we release effectively its huge potential. The Gateway has the potential to boost the UK economy by around £12 billion, so it is essential that all the regional development agencies around the Gateway work together to achieve the best outcome for residents, businesses, and the national economy. For more information please visit www.lda.gov.uk Page 29 of 35 Case Study - New Urban Agenda Opportunity To make critical links across the LDA, partners and the global community to ensure London‟s development is sustainable and spread across the city, playing a key role towards its long term success. Action The New Urban Agenda was launched in 2009. Its key themes are: Transport and Development. Housing. Public Space. Environment and Climate Change. 2012 Games. For more information please visit www.lda.gov.uk Result Launch of the New Urban Agenda debates, held across London and in various formats, supporting our thinking on the way we understand and can best shape development in London. Page 30 of 35 Olympic Legacy Building an even greater London When London hosts the 2012 Olympic and Paralympic Games the eyes of the world will be on the capital. London 2012 presents an unrivalled opportunity to boost London's economy and leave a lasting physical, social and environmental legacy. The LDA is helping to realise this extraordinary legacy, so that all of us can maximise the exciting opportunities emerging from the Games. Key achievements in 2008/2009 Summer 2008 consultation on the big ideas and challenges for the Olympic Park Legacy Masterplan Framework. Launch of „London Calling‟ in Beijing during the 2008 Olympic and Paralympics Games inviting ideas from business and all sectors to deliver the Olympic Park legacy. Over 50 events were held at the London House in Beijing, China - attracting 10,000 visitors and potential inward investors over the 17 days of the 2008 Olympic Games. By September 2008 we completed the London 2012 roadshow tour with over 42 events involving over 70,000 people. Personal Best Graduation Ceremony took place in November 2008. The LDA's Opportunities Fund provided employment support to more than 1,100 people and delivered almost 800 training places. In July 2008, the LDA won the Government Opportunity Magazine Collaborative Procurement award for developing the „CompeteFor‟ service. Page 31 of 35 Evaluation Inputs The LDA has played a wide-ranging role in the delivery of the 2012 Olympic and Paralympic Games, from assembling the land for the Olympic site to leading London- wide socio-economic programmes to maximise the employment, skills, tourism and business benefits of the Games for Londoners, increase grassroots sports participation, and support the Cultural Olympiad. We are also working with key stakeholders in Government, the GLA, and the Olympic Host Boroughs to help shape the long-term development of the Olympic Park and its legacy use, and develop sustainable communities. We commissioned the first two stages of a comprehensive impact evaluation study, to be undertaken over the period 2009 to 2011, to assess the economic impact and additionality of the Agency's investment in all of our Olympic legacy programmes. Stages one and two of the study involve establishing a robust research methodology, developing outcome-focused evaluation plans, setting the baseline for each legacy programme, and assessing how well our programmes are performing against their objectives. The study will help the LDA to understand the impact of our interventions within the context of what other stakeholders are doing, and identify as early as possible which interventions and types of activities are working well or less well in order to quickly inform delivery improvements to ensure we are doing all we can to maximise the benefits of the Games for Londoners. Page 32 of 35 Case study - Personal Best Opportunity Use the 2012 Olympic and Paralympic Games to inspire people not in work to fulfill their potential whilst providing local communities with a lasting legacy. Action Run by the LDA and the Learning and Skills Council (LSC), Personal Best uses the appeal of the London 2012 Games to reach out to communities. Personal Best offers an accredited training course, support to pursue further training, invaluable work experience and exciting volunteering opportunities as the countdown to the Games continues. Result During 2008/2009 Personal Best was trialled in 11 London Boroughs with 875 Londoners taking part. 14.5% of participants moved onto either full or part time employment and 23.5% into further learning. The programme has since been rolled out to every London borough starting with Havering, Islington, Kensington and Chelsea, Westminster, Camden, Hackney, Lambeth, Lewisham, Southwark and Brent. Advocacy "The Personal Best course brought out the best in me and improved my self confidence as well as opening up doors into training and employment.” Sara Osmanaj, assisted back into work through the LDA‟s Personal Best Programme. Case Study - Redbridge Cycling Centre Opportunity Ensuring the physical legacy of the Games will benefit local communities. Action Building the Redbridge Cycling Centre as part of the LDA's commitment to help people relocate from the Olympic Park site. Result The £4.5m, 2km circuit and off-road trail was the first completed piece of physical sporting legacy in London linked to 2012. The previous site will be turned into the Velo Park for the Games before being returned for public use giving Londoners one of the best cycling facilities in the country. Advocacy Page 33 of 35 "It is encouraging to see the first practical example of the 2012 Olympics ensuring a legacy site for one of our most successful sports. This track will provide cycling opportunities for people with all levels of cycling ability and will be a truly accessible facility." Mayor‟s Commissioner for Sport, Kate Hoey Case Study - CompeteFor Opportunity Encourage business growth by widening the access to 2012 contracts to local London businesses. Action CompeteFor was designed by the LDA in close partnership with the London Business Network and London 2012. It allows companies to register as potential 2012 suppliers online. CompeteFor then notifies them of appropriate contracts that have been put out to tender. Result 25,000 London suppliers registered of which 5,000 are local businesses and 75% are SMEs. Approximately 3,600 contract opportunities posted on www.CompeteFor.com since it was launched in January 2008. More than 45% of contracts awarded on CompeteFor have gone to London based companies. In 2008 CompeteFor won an Excellence in Public Procurement award from the Government Opportunities magazine. Advocacy "CompeteFor is not only useful to find out about Games contracts. Signing up has given me information about wider opportunities surrounding the Cultural Olympiad and the expected increase in tourism in the area. I am planning ahead for London 2012 and aim to have another restaurant closer to the Olympic Park soon." Mr Jospeh, owner of Banana Leaf - a South Indian restaurant in Ilford who signed up after attending a business briefing organised by the London Business Network. Page 34 of 35 For more information please visit www.competefor.com A summarised version of this document is available in a range of other formats. For more information please contact email@example.com London Development Agency Palestra 197 Blackfriars Road London SE1 8AA Telephone: 020 7593 8000 www.lda.gov.uk END Page 35 of 35
"LDA Annual report for the year ending March 2009"